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Advertising on Linked In

Advertising on Linked In

Author
Discussion

seaninog

Original Poster:

474 posts

91 months

Thursday 4th October 2012
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I have a product that has a niche, professional audience. Among the strategies I am employing to market it I am seeking to buy email marketing lists, advertising on Google with PPC and I have also decided that having my adverts show beside certain Linked In groups *might* be an avenue too. The fact that Linked In randomly emailed me yesterday with $50 free adverts sealed the deal!

So I've now set up a Linked in campaign but I have no idea if it's any good so ideally I'd like an expert to look over it and make suggestions - you know just like the many Google/Bing PPC experts that are out there - but I can't seem to find anyone with specific Linked In ads expertise.

Any one know anyone who might be able to help?

FrankTing

46 posts

41 months

Thursday 4th October 2012
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From what I've heard $50 will get you maybe 5 clicks. They're very expensive and from what I've heard they don't even convert that well.

Spend your $50 carefully in testing.

seaninog

Original Poster:

474 posts

91 months

Thursday 4th October 2012
quotequote all
Thanks Frank. For sure like all PPC stuff you have to be careful and for my product Linked in recommended a range of $2.01 to £2.50 so I've gone in the middle as my MAX bid.

Two days in I've had 11,000 impressions and not a single click.

This is why I need help...

chris.mapey

4,771 posts

169 months

Thursday 4th October 2012
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Do Linked In ads get shown on mobile app? More people are using LinkedIn via smartphone & tablet...

Ray Luxury-Yacht

8,414 posts

118 months

Friday 5th October 2012
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Waste of time in my experience - as was Facebook advertising.

The only online advertising that really worked for me was a good, well-run Google Ads campaign, coupled with decent SEO and content updating work on my website.

Oh, and despite what you might think - having some well-targeted Yell.com ads backlinked to my website also drove in a huge amount of traffic. Yell is a very active site that Google seems to like a lot in terms of driving traffic to your site and upping you in search rankings.


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Dick Dastardly

7,563 posts

165 months

Friday 5th October 2012
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Ad blindness is a big problem for LinkedIn and most of the other social sites. If you want clicks then you need an ad with a kick-ass offer or an attention grabbing headline. High impressions and very low click-through-rates is the norm and you can't compare the stats to search engine PPC systems.

seaninog

Original Poster:

474 posts

91 months

Friday 5th October 2012
quotequote all
Ray Luxury-Yacht said:
Oh, and despite what you might think - having some well-targeted Yell.com ads backlinked to my website also drove in a huge amount of traffic. Yell is a very active site that Google seems to like a lot in terms of driving traffic to your site and upping you in search rankings.
Interesting. I had always dismissed Yell.com but in your advice I will look again. Thank you.

BTW, now 12,000 impressions, no clicks. But I think I've got someone who knows LinkedIn to have a look and they will probably do so next week. If anyone is interested I'll let you now how I get on.

jammy_basturd

13,952 posts

114 months

Saturday 6th October 2012
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chris.mapey said:
Do Linked In ads get shown on mobile app? More people are using LinkedIn via smartphone & tablet...
Most people? As in the majority? As in more than 50%? I'd be very surprised if this was true. I would have thought most people use LinkedIn whilst bored at work and thus access it through desktop.