Discussion
Twitter has been successful for me. Probably got around £10k worth of business this year to date. As a local builder it allows me to target local people and follow them! I simply put up photos of examples of my work. @mtmallon if anyone is interested.
For the spider catcher I'd have followed every single person you have retweeted they will follow you back, hey presto a s
tload of potential spider hating customers!
For the spider catcher I'd have followed every single person you have retweeted they will follow you back, hey presto a s
tload of potential spider hating customers! V8mate said:
I don't like Twitter advertising. I've set up a couple of campaigns (i.e. completed the design exercise but not pressed 'go') and it's just too expensive.
Bid prices have ranged from £1.15 to £1.85 for each engagement. The thing is, they charge that for *any* engagement. The most valuable engagement is a Follow, but that is charged the same as a Favourite or a reply, or even simply a click on the Tweet, perhaps just to see an image.
I'm not sure I could justify those prices even for a Follow; the rest are worthless.
You can, largely, ignore the bid prices twitter suggests. Bid what you are prepared to pay up to and set your daily budget at a level you are comfortable with and see what happens - I would be very surprised if you didn't get some engagements at whatever budget you set. For example, one of our adverts on there was shown as needing bids of 95p to £1.35 Yet I set the maximum bid at 21p and it is coming in at an average cost per engagement of 9p. Twitter claims that you will get more at higher bids (they would wouldn't they), but I am not convinced that is the case - I just don't see competition for keywords on twitter to make outbidding another advertiser necessary.Bid prices have ranged from £1.15 to £1.85 for each engagement. The thing is, they charge that for *any* engagement. The most valuable engagement is a Follow, but that is charged the same as a Favourite or a reply, or even simply a click on the Tweet, perhaps just to see an image.
I'm not sure I could justify those prices even for a Follow; the rest are worthless.
Do think carefully about your statement that 'a follow is the most valuable engagement.' I am not sure it is. Surely it would be more value to you to get someone onto the website and signed up to your email marketing list (you do have such a thing don't you?) Once they are on the email list, you can regularly present them with the opportunity to sign up to and look at your social media stuff every time you email them. Also, don't underestimate the value of a retweet. From an influential tweeter with a large following, that is good to get.
037 said:
Twitter has been successful for me. Probably got around £10k worth of business this year to date. As a local builder it allows me to target local people and follow them! I simply put up photos of examples of my work. @mtmallon if anyone is interested.
For the spider catcher I'd have followed every single person you have retweeted they will follow you back, hey presto a stload of potential spider hating customers!
I think that is a great way for a local builder / similar to use twitter. Have you tried the photos with some wording too - something like 'We aren't sure the customer believed that we could do this in the time we said, but we did!' or 'Another one finished bang on time and budget'For the spider catcher I'd have followed every single person you have retweeted they will follow you back, hey presto a s
tload of potential spider hating customers! I will ask the team about the following thing. Always happy to give something new a try. Let's see how it pans out.
Twitter works for me although not as well as Facebook. I also find it more useful for networking in the relevant industry # weekly events. And last Sunday was one of the 6 winners for the Theo Paphitis #SBS which brought in an influx of followers and emails from potential new customers.
I usually schedule my tweets for 24 hours on and off (so as not to bore everyone) and my FB also tweets my status updates too.
I usually schedule my tweets for 24 hours on and off (so as not to bore everyone) and my FB also tweets my status updates too.
Twitter works for the part of our business that coaches elite Track and Field Athletes. But we have a very , specific clientele numbering about 600, mostly in the "heavy" sports, Shot put, discus etc.
In the run up to the opening of our training centre in France it has been a good way of keeping updates going to the Athletes.
The big difference for us is that we are not selling anything on social media, but providing support to a niche market, and for that purpose FB and Twitter are really good.
In the run up to the opening of our training centre in France it has been a good way of keeping updates going to the Athletes.
The big difference for us is that we are not selling anything on social media, but providing support to a niche market, and for that purpose FB and Twitter are really good.
Another query...
When you set up a campaign, it asks which country your business is in. Other European countries are in that list too.
Yet, when you come to choose where you want promoted Tweets to appear, it says that Germany etc doesn't exist. I realise that Germany is a tiny user compared to the UK, but I'd really like to market to them. Even Turkey, which had all that fuss over Twitter, doesn't exist for marketing purposes!
Anyway, I've thrown a few quid Twitter's way to see what they can do for me on a Bank Holiday Monday. Let's see ...
When you set up a campaign, it asks which country your business is in. Other European countries are in that list too.
Yet, when you come to choose where you want promoted Tweets to appear, it says that Germany etc doesn't exist. I realise that Germany is a tiny user compared to the UK, but I'd really like to market to them. Even Turkey, which had all that fuss over Twitter, doesn't exist for marketing purposes!
Anyway, I've thrown a few quid Twitter's way to see what they can do for me on a Bank Holiday Monday. Let's see ...
V8mate said:
Another query...
When you set up a campaign, it asks which country your business is in. Other European countries are in that list too.
Yet, when you come to choose where you want promoted Tweets to appear, it says that Germany etc doesn't exist. I realise that Germany is a tiny user compared to the UK, but I'd really like to market to them. Even Turkey, which had all that fuss over Twitter, doesn't exist for marketing purposes!
Anyway, I've thrown a few quid Twitter's way to see what they can do for me on a Bank Holiday Monday. Let's see ...
Good luck. If you are a small business advertiser (by Twitter's definition) you are only able to target US, UK, Ireland and CanadaWhen you set up a campaign, it asks which country your business is in. Other European countries are in that list too.
Yet, when you come to choose where you want promoted Tweets to appear, it says that Germany etc doesn't exist. I realise that Germany is a tiny user compared to the UK, but I'd really like to market to them. Even Turkey, which had all that fuss over Twitter, doesn't exist for marketing purposes!
Anyway, I've thrown a few quid Twitter's way to see what they can do for me on a Bank Holiday Monday. Let's see ...
Nil return. (The one follower was just an irrelevant business, grabbing Follows)
The exercise did prompt a little food for thought though.
Firstly, just how many people use mobile devices to access Twitter, compared to laptop/desktop. Our full website is very good, but the mobile site, whilst responsive, is certainly a poor relation. So we need to do something to address that.
Secondly, maybe the promoted Tweet simply wasn't any good? It contained a special offer - checkout discount code. Is that an ideal Tweet to promote, or do you find you get more interaction with something fun/less direct?
The exercise did prompt a little food for thought though.
Firstly, just how many people use mobile devices to access Twitter, compared to laptop/desktop. Our full website is very good, but the mobile site, whilst responsive, is certainly a poor relation. So we need to do something to address that.
Secondly, maybe the promoted Tweet simply wasn't any good? It contained a special offer - checkout discount code. Is that an ideal Tweet to promote, or do you find you get more interaction with something fun/less direct?
Simpo Two said:
cornet said:
https://twitter.com/SolihullPolice - Someone here understands twitter
Frankly though at best that's just PR and at worst, needless junk. 'It's important to ensure you have sufficient fuel for your journey, especially when collecting a new bike!'Crikey. I'm so impressed I'll sign up to Solihull Police instead of Essex...
I would say that if you are tweeting a special offer / voucher, then a better measure of success (rather than follows) is how many people use the voucher.
Getting them as a fully fledged customer (and an opted in mailing list member) is surely a better result than just another twitter follower...
Getting them as a fully fledged customer (and an opted in mailing list member) is surely a better result than just another twitter follower...
JPJPJP said:
You are right that mobile is critical for twitterers.
Also, 5768 impressions and 3.74% engagement in a fairly short space of time.... Are you sure you did enough targetting to narrow down the audience towards your target market only?
Our target market is pretty large; 16-28 year old males who like dance music/DJs/nightclubs.Also, 5768 impressions and 3.74% engagement in a fairly short space of time.... Are you sure you did enough targetting to narrow down the audience towards your target market only?
Venn sub-sets would be:
- that they also like holidaying in music/boozey Med resorts
- that they enjoy going to the gym
JPJPJP said:
I would say that if you are tweeting a special offer / voucher, then a better measure of success (rather than follows) is how many people use the voucher.
Getting them as a fully fledged customer (and an opted in mailing list member) is surely a better result than just another twitter follower...
Not one person clicked through to my website. As far as I'm concerned, 'engagement' was zero. (Or one, technically). No-one did anything Twittery with the promoted post, and no-one clicked through to my website having seen the post.Getting them as a fully fledged customer (and an opted in mailing list member) is surely a better result than just another twitter follower...
Our summer range arrives in just over a week. I may give it another go - over a week - to see if we can more overtly direct traffic to the site.
jjr1 said:
Simpo Two said:
cornet said:
https://twitter.com/SolihullPolice - Someone here understands twitter
Frankly though at best that's just PR and at worst, needless junk. 'It's important to ensure you have sufficient fuel for your journey, especially when collecting a new bike!'Crikey. I'm so impressed I'll sign up to Solihull Police instead of Essex...
V8mate said:
Not one person clicked through to my website. As far as I'm concerned, 'engagement' was zero. (Or one, technically). No-one did anything Twittery with the promoted post, and no-one clicked through to my website having seen the post.
Our summer range arrives in just over a week. I may give it another go - over a week - to see if we can more overtly direct traffic to the site.
Yes that is 0 engagement. What would you get from £30 on Facebook? Or AdWords? Or YouTube?Our summer range arrives in just over a week. I may give it another go - over a week - to see if we can more overtly direct traffic to the site.
JPJPJP said:
V8mate said:
Not one person clicked through to my website. As far as I'm concerned, 'engagement' was zero. (Or one, technically). No-one did anything Twittery with the promoted post, and no-one clicked through to my website having seen the post.
Our summer range arrives in just over a week. I may give it another go - over a week - to see if we can more overtly direct traffic to the site.
Yes that is 0 engagement. What would you get from £30 on Facebook? Or AdWords? Or YouTube?Our summer range arrives in just over a week. I may give it another go - over a week - to see if we can more overtly direct traffic to the site.
Sorry for the thread hijack, the op suggested sharing twitter Id's in his first post so I was hoping the kind folk of PH could help me win a bet with Mrs jimmyt, we are 2 followers away from 500 and I've bet her I can get them before 9pm! I know it's not was this thread was intended for but I'm desperate to use my smug face on her!
@TyreFinders if you wish to help me out!
@TyreFinders if you wish to help me out!
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