Start up Dilemma.. Now What?
Discussion
Thank you for all the good comments guy's. One more thing I would like to ask is, lets say you are potential clients.... What would you expect to pay for this service on a basic package of General SM updates and maybe a Blog article written? I am thinking £100 per week may be too expensive for alot of small business' but this still seems to be cheaper than alot of the other companies offering this service.
I am grateful for all the help given from you guys, If it takes off I am sure I shall owe you all one! haha
I am grateful for all the help given from you guys, If it takes off I am sure I shall owe you all one! haha
So you are saying drop the article page out of the package and charge extra for that?, and for a basic package of £100 per week just do general updates on there SM pages from the newsletter sent by the client each week of there goings on and offers etc? My issue would be pictures from the client I couldn't stress it enough that these would need to be sent over with the newsletter should they want them posted.
sammc123 said:
So you are saying drop the article page out of the package and charge extra for that?, and for a basic package of £100 per week just do general updates on there SM pages from the newsletter sent by the client each week of there goings on and offers etc? My issue would be pictures from the client I couldn't stress it enough that these would need to be sent over with the newsletter should they want them posted.
Not sure if a small business would have a weekly newsletter!I take it you're trying to figure out how to get £100 a week from one client?
I'm not saying you need to drop the article but you need to write quality material.
I'm going to play devil's advocate here and suggest that people who are 100% sales bounce-boing-closethedeal are rarely very good/much interested in actually doing the work they get. Rather, they love the thrill of the chase and getting the next deal. Which is great, but make sure you're not losing sacks off the back of the lorry as fast as you load them on the front. How excited about Veronica's wedding dress can you actually get and how long can you keep it up for?
I am just trying to currently work out my price structure to make this a worthwhile venture. Obviously I don't want to be too expensive but £100 per week is still cheaper than most of the other companies offering this service, but to me £100 per week still seems quite steep. What I am asking is... Lets say you guys are looking for this sort of service, what would you expect to pay and for what exactly? This is where I am currently, trying to construct my price structure and put together say 3 packages.
£100 a week - that's how much I'd pay a permanent part-time marketing assistant who would be doing things like organising ads, writing copy, taking enquiries, creating material for the sales team. (Well, I'd pay slightly more than £100 a week for someone only working 15 hours a week - that's 3 hours a day helping to drive sales through non-sales team means ie direct mail, email, web, newsletters, social media, PPC.)
Edited by Hoofy on Saturday 8th February 15:40
When you say "Creating material for the sales team". What do you mean by that? Sending over leads etc direct to the business? Also dealing with questions etc would become a full time job when you take into account potential questions of stock related issue's etc. Im trying to find a way to test the water with this business before jumping in with both feet and leaving a full time job which just isnt viable right now, before that I would need to prove to myself that this can work. Also regarding PPC that wouldn't really fall under social media? Correct me if I am wrong but unless they are using paid ads on FB etc then Google and SEO are completely different issue's other than SM Management.
sammc123 said:
When you say "Creating material for the sales team". What do you mean by that? Sending over leads etc direct to the business? Also dealing with questions etc would become a full time job when you take into account potential questions of stock related issue's etc. Im trying to find a way to test the water with this business before jumping in with both feet and leaving a full time job which just isnt viable right now, before that I would need to prove to myself that this can work. Also regarding PPC that wouldn't really fall under social media? Correct me if I am wrong but unless they are using paid ads on FB etc then Google and SEO are completely different issue's other than SM Management.
I'm comparing what you want to charge with what your clients could get (completely ignoring Social Media Marketing for a moment). "What could I get for £100 a week if I didn't bother with SM?" I'm putting myself in the position of your potential client.As for material for your target's sales team, it could be relevant stats on the product or service your target's sales team are going to refer to when they sell the product/service to their clients or info the sales team might want to send out to prospective clients.
Ahh okay I think I understand, so.. reports of analytic's etc from there pages at the end of a week etc? The question of "What could I get for £100 if I didn't use SM?" Well there is plenty of option's out there but any business that isn't promoting on SM is potentially losing out on brand recognition and potential leads/sales. It is not a sure fire way to sales but works very well as a recognition tool. I think I am going to have a smoke and get some dinner and write up a fresh plan, I will post up on here later with what I have come up with would be nice for a little feedback. Im finding I am starting to slightly go off my original plan of SM media management of basic posting etc going into alot more diverse work that would require me to be working this full time. Which don't get me wrong is great, but for the future when I have the resources and money to pursue this as a full time venture.
Yes so if the don't "get" SM, its a case of explaining the benefits of SM and how it can help them. If someone was thinking that they could start a business page on SM and instantly see a huge rise in sales its never going to happen! SM benefits alot more with business recognition and away to connect with your customer's with the added POTENTIAL to bring in extra sales. If a client was to say to me they only wanted a SM page to increase sales I would explain to them realistically it wouldn't happen right away, it is something that has to be managed consistently and not just a "One month, no sales, doesn't work". Maybe being an online retailer etc would see an increase quite quickly but a store like a bridal shop etc it just doesn't work that way.
5000 likes on Facebook would be hard to do straight away for a brand new facebook page but, I suppose we are talking here about your facebook page? I have checked it out! haha anyway one thing I would suggest is that you run a competition on a twitter page, this doesn't have to be for a huge prize nor expensive it can be something really simple. Just make sure that it is worded correctly to make sure that it is hitting the right target, in your case fitness/well being etc. Now for the competition I would make sure that they will follow your twitter and also your facebook page to enter and also retweet this to there own followers. In turn this will not only grow your twitter page but also your FB at the same time. 5000 likes for a business page is no easy feat for anyone and it is something that has to be done over time, sometimes local small niche business' will never hit this target or it will be extremely difficult as the target market and area is relatively small. All I can say is I can't put a time limit on how long it could take to hit 5000 on FB without first knowing the target market. Also the target area if your are as I said a local niche business.
I have checked it out! haha anyway one thing I would suggest is that you run a competition on a twitter page, this doesn't have to be for a huge prize nor expensive it can be something really simple. Just make sure that it is worded correctly to make sure that it is hitting the right target, in your case fitness/well being etc. Now for the competition I would make sure that they will follow your twitter and also your facebook page to enter and also retweet this to there own followers. In turn this will not only grow your twitter page but also your FB at the same time. 5000 likes for a business page is no easy feat for anyone and it is something that has to be done over time, sometimes local small niche business' will never hit this target or it will be extremely difficult as the target market and area is relatively small. All I can say is I can't put a time limit on how long it could take to hit 5000 on FB without first knowing the target market. Also the target area if your are as I said a local niche business.Okay guys Ive got all my prices and package's setup now, ranging from a basic/entry level package right up to a deluxe package for those bigger companies! I have done some research regarding other companies offering this service and priced lower and accordingly, I even found a company offering the service of my deluxe package for £5000 per month! I am going to speak to an accountant this week to ask a few questions about working full time and this venture and paying tax/NI etc.
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