Facebook dials down Organic Reach of updates...

[fridaypassion]

I've read a bit on this I think its pretty poor on GBs part. Based n some of the completely irrelevant junk tht comes up on my personal facebook page feed I would never spend a single penny on FBs "targeted" advertising it appears to be a complete waste of money to me.

However as a page fan if a page I have liked posts something that could be an offer or special event/product and I dont see it I'd be pretty annoyed.

My own page has been slow growing but I'd like to think people that do like it are genuinely interested in out products. It looks like are are only getting to 1/3 of our fans with each post which is disappointing but I'd rather shut the page than be forced to pay for it. I'm not convinced that any facebook advertising is worth paying for.

[Hoofy]

Have a look at the video I posted - it suggests that many likes may be worthless and actually mean your posts get shared amongst poor targets as well as quality targets.

[V8mate]

One matter of particular concern is the invisibility of my FB page to the search engines.

Search both Google and Bing for the company name and they won't deliver the FB page.

Even if you pop a 'site:www.facebook.com companyname' search into Google, it won't deliver it in the results.

There are a number of circles of clear links from the website to the FB page to the Twitter page and every which way between them. Yet on Google, our Twitter page is on page one of results for the company name, the website itself on the third page of results, but FB... no-where.

Whilst SEO per se isn't important to me - I don't expect to sell to anyone who searches 't-shirt' on Google - that people can find me quickly when they Google the brand name, having seen one of our 'ambassadors' out wearing the stuff, IS important. At the moment, I think people would give up before they found us.

[jammy_basturd]

http://boostlikes.com/blog/2014/01/facebook-fan-pa...

[V8mate]

jammy_basturd said:

http://boostlikes.com/blog/2014/01/facebook-fan-pa...

Thanks - I've read that page and dozens like it though. I genuinely don't think that the page is missing anything. And there's a constant flow of new stuff on the page too.

[jammy_basturd]

Have you asked google to crawl the page? https://support.google.com/webmasters/answer/13522...

[Tuna]

V8mate said:

Wise words.

Do you charge extra for the answer?

Lol, well the answer is in that post - in as much as there is an answer. You have to get away from the high volume sites and go to ones where people voluntarily spend decent amounts of time. YouTube, Vimeo, Pinterest and (to some extent) Instagram all get people actively collecting and sharing 'stuff they like', which is a big step up on the level of engagement in FB. It helps a lot if your product is very visual of course, but other sites (like this) allow you to be more directly engaged with people who want the stuff you do.

Otherwise, I'm still convinced that getting into the real world still has impact - talking directly to someone starts a conversation that can lead to a sale and marks you out from the hoards who send anonymous emails, flyers, status updates and tweets. Real world launch events, attending conferences, sending out samples all have more impact when the lazy companies are abandoning them for badly thought out online campaigns. That's not to say that a strong online presence won't help seal the sale (everyone will google you after they've met you, to see how 'professional' you appear to be), but it won't necessarily get you the sale in the first place.

[technodup]

V8mate said:

If anyone has any ideas of alternative ways of marketing to 16-28 year old males, I am (not quite literally) all ears!

Just how tight is the budget?

Our business has media space in one of the major 5-aside groups, 30+ sites across the country. 100000+ young males every week.

[V8mate]

technodup said:

V8mate said:

If anyone has any ideas of alternative ways of marketing to 16-28 year old males, I am (not quite literally) all ears!

Just how tight is the budget?

Our business has media space in one of the major 5-aside groups, 30+ sites across the country. 100000+ young males every week.

Media space?

[loafer123]

V8mate said:

Media space?

Posh name for posters.

[jammy_basturd]

Surely it's a posh name for adverts?

[V8mate]

jammy_basturd said:

Surely it's a posh name for adverts?

It was just too vague. Pitch-side hoardings? Match programmes? Website?

Slightly off my target market anyway.

[anonymous-user]

V8mate said:

It was just too vague. Pitch-side hoardings? Match programmes? Website?

Slightly off my target market anyway.

is there a chain of pubs / clubs that such punters might frequent? could a cage dancer in said clubs be adorned with your branded clothing (until she takes most of it off)?

[b0rk]

Tried good old fashioned adwords (on search and/or youtube) or working out which/what forums your target customer base frequent and marketing directly into those.

Bespoke gifts are these more B2C or B2B as linkedin would be a good source to mine for the B2B market start by getting your existing B2B customers to recommend you and connect with you.

I'd have thought a youth fashion brand is ideal for a sponsored content type arrangement.

[Mattt]

JPJPJP said:

V8mate said:

It was just too vague. Pitch-side hoardings? Match programmes? Website?

Slightly off my target market anyway.

is there a chain of pubs / clubs that such punters might frequent? could a cage dancer in said clubs be adorned with your branded clothing (until she takes most of it off)?

The thought of V8Mate cage dancing... :shudder:

[anonymous-user]

Mattt said:

The thought of V8Mate cage dancing... :shudder:

If he is doing it anyway, he may as well be all branded up ;-)