Marketing/sales experts ? Help with opening website text ?
Discussion
Initial thoughts:
1. 'Welcome' is the most comminly used intro to websites. Try something a little more engaging such as a question or even a statement that grabs the attention.
2. You have a urine problem. You are 'we-ing' everywhere. Your website should be about what benefits you bring to your customers and not 'all about us', so use you/your instead. Thing about what the customers are looking for and what they want to hear.
3. Put any guide pricing on the service pages and not home pages, and don't be too specific.
1. 'Welcome' is the most comminly used intro to websites. Try something a little more engaging such as a question or even a statement that grabs the attention.
2. You have a urine problem. You are 'we-ing' everywhere. Your website should be about what benefits you bring to your customers and not 'all about us', so use you/your instead. Thing about what the customers are looking for and what they want to hear.
3. Put any guide pricing on the service pages and not home pages, and don't be too specific.
Frimley111R said:
Initial thoughts:
1. 'Welcome' is the most comminly used intro to websites. Try something a little more engaging such as a question or even a statement that grabs the attention.
2. You have a urine problem. You are 'we-ing' everywhere. Your website should be about what benefits you bring to your customers and not 'all about us', so use you/your instead. Thing about what the customers are looking for and what they want to hear.
3. Put any guide pricing on the service pages and not home pages, and don't be too specific.
Agree with all this, particularly number 2. 1. 'Welcome' is the most comminly used intro to websites. Try something a little more engaging such as a question or even a statement that grabs the attention.
2. You have a urine problem. You are 'we-ing' everywhere. Your website should be about what benefits you bring to your customers and not 'all about us', so use you/your instead. Thing about what the customers are looking for and what they want to hear.
3. Put any guide pricing on the service pages and not home pages, and don't be too specific.
Try to consolidate the text into something like "3 problems we can solve for you" - set out that you understand the challenges your clients face and have relevant products and services for them.
And make sure it works well on mobile devices. >60% of users on a mobile will leave the site immediately if it isn't optimised.
Frimley111R said:
2. You have a urine problem. You are 'we-ing' everywhere. Your website should be about what benefits you bring to your customers and not 'all about us', so use you/your instead. Thing about what the customers are looking for and what they want to hear.
This x 100. My no.1 bugbear when reading website copy. Websites should be about the customer, not the company.Without being funny nobody gives a toss who you are, what you've done or what processes you work to bla bla. To the vast majority an electrician is an electrician. Why should I choose you over the other million out there? That's the message you are looking for.
Customers are interested in themselves and their problems. How do you solve the problem they have? Tell them quickly and concisely how you save them time or money, or add value, increase efficiency etc etc.
Personally I'd take the top banner out as JRC Property Solutions tells me nothing, replace with your key message. I'd remove most of the text and replace with a good video as it's unreadable on a phone, and more and more people are using phones/tablets.
As an aside it's about time colleges for trades courses included a session or two on marketing. The number of vans I see with B&G Gas Services or DGR Bathrooms or B. Smith Landscapes is unreal. Compare with names like 'The Boiler Change Company', 'Better Bathrooms', 'Gorgeous Gardens' etc and start to see how much easier it is to differentiate your benefits to the rest.
Jamster123 said:
In our market a lot of folk are after cheapest cost, I've been told that compared to competition we appear very expensive.( most sparky websites pretty s
t)
I hear that every day in every type of business and it's usually wrong. It's not that people don't want to save money but above all they want value for their money. You alluded to it in your next line, if your website is streets ahead of the next guy's, and if your approach re personal appearance, van, quote process, testimonials, quality of work etc are of a higher standard why wouldn't you be more expensive?t) If all people wanted was the cheapest of everything we'd all shop in Lidl and drive there in a Dacia. We don't though, because Waitrose and BMW etc although more expensive have persuaded us they provide more actual or perceived value.
Don't be scared to be more expensive than others. Justify it to others and believe it yourself and don't pander to the lowest price punters. They're the ones you don't want anyway. But change 'under £2000'. I'd go with 'from just £1650' or whatever the absolute cheapest price you could ever do on the smallest 3 bed house. The lower the price the better, starting with a '£1' makes it seem less scary to them but still allows you to move up the price scale.
Agreed. Also, as a thought, and we do this ourselves on Gardenatics, we provide guide prices. That way you cut down on the people looking for bargain bucket prices which, as said above, you don't want anyway and people calling up know what kind of prices to expect and so you spend less time with people who can't afford you.
Jamster123 said:
Welcome to JRC.
We are a NICEIC Approved electrical contractor, based in Glasgow and specialising in domestic rewiring. With over 15 years experience in rewiring JRC are the number one choice to rewire your property.
you can drop that bit and move it further down the page, or just add an NICEIC logo
Our business model is to reduce the upheaval and hassle expected when rewiring your home.Sounds a bit business to business office speak We have formed an elite team of electricians, and associated trades, all with extensive experience in this area. this point onwards is the main selling pointThis allows us to rewire properties in minimal time. Typically, an occupied three bedroom house can be completely rewired in 1-2 days, including all plasterwork, repairs and NICEIC certification. Our average cost for this service is £2200+VAT.
Our unique service takes us all over Scotland as private homeowners realise rewiring no longer needs to be a long drawn out process. We are confident our service is unrivalled for both speed and quality.
Rewiring aside, JRC undertake all types of electrical work, from garden lighting to electrical condition reports. We recently installed the main power supply for the 2014 Commonwealth Games BBC TV Studio. Each electrical job we undertake is backed and guaranteed by the NICEICs six year "Platinum Promise" guarantee.
We hope you enjoy the information throughout our site, please don’t hesitate to call for a chat. JRC offer free visual inspections to all potential clients.
Focus on what the customer would want, and that's a job done nice and quick, minimal fuss. A lot of the customers have no idea what NICEIC is, they'll just expect you to be qualified, so you can cut that stuff down to "fully qualified and experienced" and maybe edge in the qualifications later on.We are a NICEIC Approved electrical contractor, based in Glasgow and specialising in domestic rewiring. With over 15 years experience in rewiring JRC are the number one choice to rewire your property.
you can drop that bit and move it further down the page, or just add an NICEIC logo
Our business model is to reduce the upheaval and hassle expected when rewiring your home.Sounds a bit business to business office speak We have formed an elite team of electricians, and associated trades, all with extensive experience in this area. this point onwards is the main selling pointThis allows us to rewire properties in minimal time. Typically, an occupied three bedroom house can be completely rewired in 1-2 days, including all plasterwork, repairs and NICEIC certification. Our average cost for this service is £2200+VAT.
Our unique service takes us all over Scotland as private homeowners realise rewiring no longer needs to be a long drawn out process. We are confident our service is unrivalled for both speed and quality.
Rewiring aside, JRC undertake all types of electrical work, from garden lighting to electrical condition reports. We recently installed the main power supply for the 2014 Commonwealth Games BBC TV Studio. Each electrical job we undertake is backed and guaranteed by the NICEICs six year "Platinum Promise" guarantee.
We hope you enjoy the information throughout our site, please don’t hesitate to call for a chat. JRC offer free visual inspections to all potential clients.
Take your average guy who's just been told his house needs rewiring, and he'll be thinking how much is that going to cost, how long is it going to take, am I going to have to pull the kitchen out, are all the walls going to get cut up and replastered, am I going to have to move out of the house for a week or two etc.
Once your customer sees fast and tidy, they'll be interested. Rough ball park figures might be handy, but I'm sure everyone will understand that each house is going to be different. I'd say your average person in the street doesn't know if rewiring is £1000 or £10000, so even rough idea is good for planning.
Towards the end, you can then go on about qualifications and other jobs you've worked on.
Heres a link to the site http://jrcrewiring.co.uk/beta/
Welcome to JRC Electrical Rewiring. ( Would take any suggestions here, designer suggests keeping "Jrc electrical rewiring" for SEO",)
We are a NICEIC Approved electrical contractor, specialising in domestic rewiring.
Our business strategy is to reduce the upheaval and hassle expected when rewiring your home. We have formed an elite team of electricians, and associated trades, all with extensive experience in this area.This allows us to rewire properties in very short timescales, with minimal mess. A typical three bedroom house can be completely rewired in 1-2 days, including all plasterwork, repairs, cleaning and NICEIC certification, from £2000+VAT.
Our unique service takes us all over Scotland as private homeowners realise rewiring no longer needs to be a long drawn out process. We are confident our service is unrivalled for speed, cleanliness and quality.
Rewiring aside, JRC undertake all types of electrical work, from garden lighting to electrical condition reports. We recently installed the main power supply for the 2014 Commonwealth Games BBC TV Studio. There is no project we won’t challenge.
Please enjoy the information throughout our site, don’t hesitate to call for a chat.
JRC offer free visual inspections to all potential clients.
Really appreciate the help with this so far. I have had a look at a few of the largest trades/constructions sites, they do have some degree of text at the start. Im thinking its important we don't get uber cool and do away with the text. We are a relatively small company with 6 employees and still battling for work week in week out, so I'm conscious of appearing almost too successful, maybe putting off some clients. I am trying to push for more upmarket areas in larger properties, but joe public in your standard 3 bed does still make up a large chunk of our business.
Welcome to JRC Electrical Rewiring. ( Would take any suggestions here, designer suggests keeping "Jrc electrical rewiring" for SEO",)
We are a NICEIC Approved electrical contractor, specialising in domestic rewiring.
Our business strategy is to reduce the upheaval and hassle expected when rewiring your home. We have formed an elite team of electricians, and associated trades, all with extensive experience in this area.This allows us to rewire properties in very short timescales, with minimal mess. A typical three bedroom house can be completely rewired in 1-2 days, including all plasterwork, repairs, cleaning and NICEIC certification, from £2000+VAT.
Our unique service takes us all over Scotland as private homeowners realise rewiring no longer needs to be a long drawn out process. We are confident our service is unrivalled for speed, cleanliness and quality.
Rewiring aside, JRC undertake all types of electrical work, from garden lighting to electrical condition reports. We recently installed the main power supply for the 2014 Commonwealth Games BBC TV Studio. There is no project we won’t challenge.
Please enjoy the information throughout our site, don’t hesitate to call for a chat.
JRC offer free visual inspections to all potential clients.
Really appreciate the help with this so far. I have had a look at a few of the largest trades/constructions sites, they do have some degree of text at the start. Im thinking its important we don't get uber cool and do away with the text. We are a relatively small company with 6 employees and still battling for work week in week out, so I'm conscious of appearing almost too successful, maybe putting off some clients. I am trying to push for more upmarket areas in larger properties, but joe public in your standard 3 bed does still make up a large chunk of our business.
Edited by Jamster123 on Wednesday 3rd September 06:51
Jamster123 said:
Heres a link to the site http://jrcrewiring.co.uk/beta/
Welcome to JRC Electrical Rewiring. ( Would take any suggestions here, designer suggests keeping "Jrc electrical rewiring" for SEO",)
We are a NICEIC Approved electrical contractor, specialising in domestic rewiring.
Our business strategy is to reduce the upheaval and hassle expected when rewiring your home. We have formed an elite team of electricians, and associated trades, all with extensive experience in this area.This allows us to rewire properties in very short timescales, with minimal mess. A typical three bedroom house can be completely rewired in 1-2 days, including all plasterwork, repairs, cleaning and NICEIC certification, from £2000+VAT.
Our unique service takes us all over Scotland as private homeowners realise rewiring no longer needs to be a long drawn out process. We are confident our service is unrivalled for speed, cleanliness and quality.
Rewiring aside, JRC undertake all types of electrical work, from garden lighting to electrical condition reports. We recently installed the main power supply for the 2014 Commonwealth Games BBC TV Studio. There is no project we won’t challenge.
Please enjoy the information throughout our site, don’t hesitate to call for a chat.
JRC offer free visual inspections to all potential clients.
Really appreciate the help with this so far. I have had a look at a few of the largest trades/constructions sites, they do have some degree of text at the start. Im thinking its important we don't get uber cool and do away with the text. We are a relatively small company with 6 employees and still battling for work week in week out, so I'm conscious of appearing almost too successful, maybe putting off some clients. I am trying to push for more upmarket areas in larger properties, but joe public in your standard 3 bed does still make up a large chunk of our business.
You've got great stuff.Welcome to JRC Electrical Rewiring. ( Would take any suggestions here, designer suggests keeping "Jrc electrical rewiring" for SEO",)
We are a NICEIC Approved electrical contractor, specialising in domestic rewiring.
Our business strategy is to reduce the upheaval and hassle expected when rewiring your home. We have formed an elite team of electricians, and associated trades, all with extensive experience in this area.This allows us to rewire properties in very short timescales, with minimal mess. A typical three bedroom house can be completely rewired in 1-2 days, including all plasterwork, repairs, cleaning and NICEIC certification, from £2000+VAT.
Our unique service takes us all over Scotland as private homeowners realise rewiring no longer needs to be a long drawn out process. We are confident our service is unrivalled for speed, cleanliness and quality.
Rewiring aside, JRC undertake all types of electrical work, from garden lighting to electrical condition reports. We recently installed the main power supply for the 2014 Commonwealth Games BBC TV Studio. There is no project we won’t challenge.
Please enjoy the information throughout our site, don’t hesitate to call for a chat.
JRC offer free visual inspections to all potential clients.
Really appreciate the help with this so far. I have had a look at a few of the largest trades/constructions sites, they do have some degree of text at the start. Im thinking its important we don't get uber cool and do away with the text. We are a relatively small company with 6 employees and still battling for work week in week out, so I'm conscious of appearing almost too successful, maybe putting off some clients. I am trying to push for more upmarket areas in larger properties, but joe public in your standard 3 bed does still make up a large chunk of our business.
Edited by Jamster123 on Wednesday 3rd September 06:51
Problem is people don't read the net like they do a book or magazine. Their eyes flick around for a few seconds, and decide whether to click back.
From what you've said, I'd have:
A big button at says "Home rewiring. 48 hour service. From £1995 plus VAT.
Another button - Rewiring - what does it involve.
Last, fill the bottom of the page showing your work for the BBC, couple of photos, one line of explanation.
The difference is that site can be digested in five seconds, and a viewer can get to what they want in that time.
Points taking thanks,
Problem I face, in my experience of doing this type of work....
When people reach my site most of the time they already know they possibly need to rewire their house. Its often a personal thing as its "home" we are about to rip apart. Its a very customised job as they request things here and there all tailored to their requirements. Its not a straightforward product that we sell, and very often people see it as an investment in their property. Also usually spending a few thousand pounds its not an impulse purchase, its something they research over time, and often have 3 or more guys all quoting on same job.
My thinking is that people searching for such a specify job, will be willing to do a bit of reading on the subject?
If I put down basic "rewires done 2k+Vat, 48 hours", what separates me from someone else writing the same ?
Im I miles out with this ? I guess its going to be hard to judge how useful the site is unless you actually need your place rewired, but like I say Im targeting people in that market already?
Again thoughts appreciated, all contributing to what hopefully will be a good end product.
Ps. White text on Yellow should be really showing as white on orange, how are others viewing that ?
Edit, Looking back at the whats involved n rewiring tab, yeah I agree too much text, Im going to cut that down. I always issue a info booklet that has pretty much the same info on it , when quoting.
Problem I face, in my experience of doing this type of work....
When people reach my site most of the time they already know they possibly need to rewire their house. Its often a personal thing as its "home" we are about to rip apart. Its a very customised job as they request things here and there all tailored to their requirements. Its not a straightforward product that we sell, and very often people see it as an investment in their property. Also usually spending a few thousand pounds its not an impulse purchase, its something they research over time, and often have 3 or more guys all quoting on same job.
My thinking is that people searching for such a specify job, will be willing to do a bit of reading on the subject?
If I put down basic "rewires done 2k+Vat, 48 hours", what separates me from someone else writing the same ?
Im I miles out with this ? I guess its going to be hard to judge how useful the site is unless you actually need your place rewired, but like I say Im targeting people in that market already?
Again thoughts appreciated, all contributing to what hopefully will be a good end product.
Ps. White text on Yellow should be really showing as white on orange, how are others viewing that ?
Edit, Looking back at the whats involved n rewiring tab, yeah I agree too much text, Im going to cut that down. I always issue a info booklet that has pretty much the same info on it , when quoting.
Edited by Jamster123 on Wednesday 3rd September 13:45
Personally, I think you are missing an element here.
When most individuals look for a tradesman, they are st scared of getting ripped off or getting a crap job for top money.
If I was looking for a spark, I would be looking for a small company, that has a trusted reputation and the owner cannot afford for a single customer to be unhappy.
You have already mentioned that you are looking to be invited into someones home to potentially make a right mess of things. I think you might be surprised how much dread some people are filled with when they need a job like this done. Most people I know would pay a significant premium for someone they know can be trusted.
When most individuals look for a tradesman, they are s
t scared of getting ripped off or getting a crap job for top money.If I was looking for a spark, I would be looking for a small company, that has a trusted reputation and the owner cannot afford for a single customer to be unhappy.
You have already mentioned that you are looking to be invited into someones home to potentially make a right mess of things. I think you might be surprised how much dread some people are filled with when they need a job like this done. Most people I know would pay a significant premium for someone they know can be trusted.
cashmax said:
Personally, I think you are missing an element here.
When most individuals look for a tradesman, they are st scared of getting ripped off or getting a crap job for top money.
If I was looking for a spark, I would be looking for a small company, that has a trusted reputation and the owner cannot afford for a single customer to be unhappy.
You have already mentioned that you are looking to be invited into someones home to potentially make a right mess of things. I think you might be surprised how much dread some people are filled with when they need a job like this done. Most people I know would pay a significant premium for someone they know can be trusted.
Thanks Cashmax, When most individuals look for a tradesman, they are s
t scared of getting ripped off or getting a crap job for top money.If I was looking for a spark, I would be looking for a small company, that has a trusted reputation and the owner cannot afford for a single customer to be unhappy.
You have already mentioned that you are looking to be invited into someones home to potentially make a right mess of things. I think you might be surprised how much dread some people are filled with when they need a job like this done. Most people I know would pay a significant premium for someone they know can be trusted.
We fit that bill pretty well, with our service its not just really "pick any tradesman", if you ask most electricians to wire a house in 2 days they will laugh or tell you you are cutting corners. We have a team of 6 men and a way of working that ensures things are done to a great standard but fast. Its a pretty unique service, "not just any electrician", which is what I'm trying to sell. The fact we are NICEIC approved and Trustmark, should give confidence, but I need to try and educate people, which is why I probably have so much text.
Edited by Jamster123 on Wednesday 3rd September 14:05
I f I needed a rewire the first thing I would do is look for recommendations. I would then get 2 or 3 quotes and basically decide which one to use based on the price and if I liked them or not.
I don't do much more research than that as I'm paying an expert to do the job.
I assume it's all done to a standard? If so what is the differentiator between 2 rewire jobs? Why should I pick you?
I expect you to offer advice, is this just a rip and replace or can I change things around (more plugs different places etc)
What do I need to think about? Maybe put a checklist on your site, questions to ask type thing.
I do technical sales on complex software solutions we get lots of RFQ documents through, basically a spec. If we can get to the customer early then we can influence what questions they put in the RFQ i.e. does your product do X (when ours does and our rivals doesn't).
It sounds to me like you use 6 guys to blitz a job in 2 days as opposed to 1 guy taking a couple of weeks. So I would put in questions about how much disruption and how long does it take.
I don't do much more research than that as I'm paying an expert to do the job.
I assume it's all done to a standard? If so what is the differentiator between 2 rewire jobs? Why should I pick you?
I expect you to offer advice, is this just a rip and replace or can I change things around (more plugs different places etc)
What do I need to think about? Maybe put a checklist on your site, questions to ask type thing.
I do technical sales on complex software solutions we get lots of RFQ documents through, basically a spec. If we can get to the customer early then we can influence what questions they put in the RFQ i.e. does your product do X (when ours does and our rivals doesn't).
It sounds to me like you use 6 guys to blitz a job in 2 days as opposed to 1 guy taking a couple of weeks. So I would put in questions about how much disruption and how long does it take.
As above really, keep it simple, stupid. You seem to take constructive criticism quite well so don't take offence at any of the below!
You need to get across the key benefits in as few words as possible. Any extra should be binned e.g. 'our business strategy', who cares?
I'm sure NICEC is important to you (and industry clients) but I've never heard of it and likely your domestic customers haven't. Bin it (or put it somewhere else).
My suggestion would be to scrap the text and replace it with a video explaining the benefits. This gives you the opportunity to come across in all the ways you want, polite, professional, knowledgeable etc. In two mins customers have the info they need and have a feel for you as a guy they might have in their house. Add personal customer testimonials and why wouldn't anyone pick up the phone. More people will watch a video than read a load of boring text (and believe me unless you're a spark electrics is boring). Having said that the video you have I would just delete, like I said electrics is boring. Watching someone do electrics is more boring again.
You're obviously keen to get this right, I'd suggest getting some professional advice as you could have it done much better, quicker and let you get on with doing what you do best. Websites are tending towards less text, more video and more phone friendly, fewer tabs, longer scrolling pages etc. You're trying to do the opposite.
To put it in context I know fk all about electrics, and I'm sure you wouldn't recommend I tried to rewire my house. Similarly (and without being an arse) you're a spark, not a marketing/web guru, so why would you be the right person to design a website?
You're in Glasgow, I could put you in touch with a guy who does phenomenal videos which make businesses money. Even a few hundred quid on a copywriter would make all the difference, and save you tearing your hair out over it.
You need to get across the key benefits in as few words as possible. Any extra should be binned e.g. 'our business strategy', who cares?
I'm sure NICEC is important to you (and industry clients) but I've never heard of it and likely your domestic customers haven't. Bin it (or put it somewhere else).
My suggestion would be to scrap the text and replace it with a video explaining the benefits. This gives you the opportunity to come across in all the ways you want, polite, professional, knowledgeable etc. In two mins customers have the info they need and have a feel for you as a guy they might have in their house. Add personal customer testimonials and why wouldn't anyone pick up the phone. More people will watch a video than read a load of boring text (and believe me unless you're a spark electrics is boring). Having said that the video you have I would just delete, like I said electrics is boring. Watching someone do electrics is more boring again.
You're obviously keen to get this right, I'd suggest getting some professional advice as you could have it done much better, quicker and let you get on with doing what you do best. Websites are tending towards less text, more video and more phone friendly, fewer tabs, longer scrolling pages etc. You're trying to do the opposite.
To put it in context I know f
k all about electrics, and I'm sure you wouldn't recommend I tried to rewire my house. Similarly (and without being an arse) you're a spark, not a marketing/web guru, so why would you be the right person to design a website?You're in Glasgow, I could put you in touch with a guy who does phenomenal videos which make businesses money. Even a few hundred quid on a copywriter would make all the difference, and save you tearing your hair out over it.
Thanks for the advice,
There are a few things I need to keep. The NICEIC being one, Im being asked more and more about it and any advice websites etc all recommend an NICEIC electrician is used. All home reports (in scotland at least) specify an NICEIC electrician is used to inspect anything not up to standard. We have different accreditations up here, I think down south you have Part P? which at least gives some peace of mind but in scotland any tom dick or harry with a grade card can carry out electrical work. NICEIC is what sets us apart, so I guess i just need to Educate people on it more.
Yes- Electrics is boring, but people do get interested when they realise whats about to happen to home.
Video - Id be very interested in your contact please. The video we have was done a few years back, there loads wrong with it I know. and Im always trying to improve things. I don't have unlimited budget so very often things need to suffice until we hit another level. For example Ive had 3 websites before this one, some very crap, gradually getting better, but they all done a job at the time,reflected on the size of the company at that time and got me to where Im at now. I have plans for radio adverts and other big marketing schemes but its one stage at a time.
This website will no doubt be completely changed again in maybe as little as a year.
Im also wary of looking too good, When Im turning over 10m yes, uber cool will work but while I'm still appealing to your average homeowner its important we don't look too fancy. We are a relatively small outfit. Last year I was working on my own, running around 13 hours a day in an unsigned astra van. Now we have 6 men and as of next week 3 shiny new vans on the road. Im slowly coming off the tools too, So things are definitely working. Would maybe be interesting to here feedback on our current site, which Im pretty fed up with, but has served us really well. www.jrcpropertysolutions.com
I agree a new video is priority, one that tells all about the company. Please forward that contact mate.
Thanks again for all advice/criticism, its why I like posting my stuff on here, you get a broad variety of opinion, all important in trying to please the public.
There are a few things I need to keep. The NICEIC being one, Im being asked more and more about it and any advice websites etc all recommend an NICEIC electrician is used. All home reports (in scotland at least) specify an NICEIC electrician is used to inspect anything not up to standard. We have different accreditations up here, I think down south you have Part P? which at least gives some peace of mind but in scotland any tom dick or harry with a grade card can carry out electrical work. NICEIC is what sets us apart, so I guess i just need to Educate people on it more.
Yes- Electrics is boring, but people do get interested when they realise whats about to happen to home.
Video - Id be very interested in your contact please. The video we have was done a few years back, there loads wrong with it I know. and Im always trying to improve things. I don't have unlimited budget so very often things need to suffice until we hit another level. For example Ive had 3 websites before this one, some very crap, gradually getting better, but they all done a job at the time,reflected on the size of the company at that time and got me to where Im at now. I have plans for radio adverts and other big marketing schemes but its one stage at a time.
This website will no doubt be completely changed again in maybe as little as a year.
Im also wary of looking too good, When Im turning over 10m yes, uber cool will work but while I'm still appealing to your average homeowner its important we don't look too fancy. We are a relatively small outfit. Last year I was working on my own, running around 13 hours a day in an unsigned astra van. Now we have 6 men and as of next week 3 shiny new vans on the road. Im slowly coming off the tools too, So things are definitely working. Would maybe be interesting to here feedback on our current site, which Im pretty fed up with, but has served us really well. www.jrcpropertysolutions.com
I agree a new video is priority, one that tells all about the company. Please forward that contact mate.
Thanks again for all advice/criticism, its why I like posting my stuff on here, you get a broad variety of opinion, all important in trying to please the public.
Edited by Jamster123 on Thursday 4th September 20:35
I know it's the trend but I'd be cautious about using video without supporting words. I hate videos I never watch them, if I go to a site for specific information and it's in a video, I will look elsewhere. There are exceptions of course but I can skim text faster than video.
Video is cool and something prefered by the younger demographic. Not sure they are the audience for a rewire!
Video is cool and something prefered by the younger demographic. Not sure they are the audience for a rewire!
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