Site Buying Incentive From Basket To Checkout Widget

[DSLiverpool]

Came across this http://ecommerce.aheadworks.com/magento-extensions...

as the nearest thing to a "come on you bugger buy it" incentive and to reduce our abandoned cart percentage however they have to register on your site first it seems its designed for regular customers not new ones which is nuts - we have asked them if they can mod it.

On the off chance does anyone know a better Magento plug in than this one ?

[951TSE]

I'm no expert but personally I'd think that British customers at least would be pissed off if you gave them a time limit to get another product on discount. Or you'd get loads that will fill their basket and then be annoyed as they could've bought some of the basket with a discount.

If you must offer discounts and incentives how about this one: http://ecommerce.aheadworks.com/magento-extensions... at least this one is percentage based, or buy X get Y type of thing.

The other thing you might like to look at is a one page checkout such as this: http://ecommerce.aheadworks.com/magento-extensions... It allows guest checkout, account creation, login by Facebook etc to allow quick easy checkout, which let's face it is what most customers want and those that are likely to come back are able to create an account for the future.

[DSLiverpool]

Facebook log in is a great idea - never thought of that, could offer a small gift if they like us I spose.

[MuffDaddy]

I saw a presentation from very.co.uk recently. They use suggestive text "x number of people bought this suit in the last day". They estimate that saw an extra £5.1million in sales. Similarly make the check out process as simple as possible.

[hotchy]

Could always do the same thing the holiday companies do. In little red writing "Hurry only 2 left" which i check back a week later and its cheaper and no longer just 2 left...

[jonamv8]

MuffDaddy said:

I saw a presentation from very.co.uk recently. They use suggestive text "x number of people bought this suit in the last day". They estimate that saw an extra £5.1million in sales. Similarly make the check out process as simple as possible.

This ^^

Product popularity call to actions at checkout proven to push certain buyer along

[jonamv8]

DSLiverpool said:

Came across this http://ecommerce.aheadworks.com/magento-extensions...

as the nearest thing to a "come on you bugger buy it" incentive and to reduce our abandoned cart percentage however they have to register on your site first it seems its designed for regular customers not new ones which is nuts - we have asked them if they can mod it.

On the off chance does anyone know a better Magento plug in than this one ?

What trigger points for the call to action? Purely time or any other behaviour?

[DSLiverpool]

With electronics people tend to check and check prices again and again, its very price sensitive. If its a complicated set up say a large house with gate intercom we have no issues people just buy and we sell this stuff to AV companies anyway but for generic stuff where we cannot be the cheapest on everything all the time we need this "urger" to turn the basket into a checkout (our checkout is one page and bar the FB log in is state of the art) . Its basket abandonment not checkout leaving.

The trigger would be when an item is added to a basket they get a pop up that will say "free delivery" or "you have won a tuesday discount" or something possibly extra warranty.

I like the popularity urger however I haven't see a widget for that.

[DSLiverpool]

http://www.bobswatches.com/18k-yellow-gold-rolex-d...
Like this

[4xTrader]

Nothing to do with this topic, but a little feedback....

Your twitter account favourited one of my tweets, so I followed you, then I sent a direct message about if you where able to provid a type of phone, but I never got a reply. Not a moan, just feed back!!

[Bullett]

That count down timer feels like he closest the Internet gets to high pressure selling. It would put me off and I would need a bigger incentive on such a high value purchase.

I never use Facebook to login to external sites. By all means offer it but don't make it the only option.

[DSLiverpool]

4xTrader said:

Nothing to do with this topic, but a little feedback....

Your twitter account favourited one of my tweets, so I followed you, then I sent a direct message about if you where able to provid a type of phone, but I never got a reply. Not a moan, just feed back!!

Hi that's interesting as (ashamedly) we don't manage our twitter its outsourced to a "social expert company" one of the biggest in Merseyside - they obviously have never had anyone respond (ever) but I will look into it to see what procedure they have - roughly how long ago was it?

[DSLiverpool]

Bullett said:

That count down timer feels like he closest the Internet gets to high pressure selling. It would put me off and I would need a bigger incentive on such a high value purchase.

I never use Facebook to login to external sites. By all means offer it but don't make it the only option.

Your right I hate it this morning. Back to the drawing board.

[4xTrader]

DSLiverpool said:

Hi that's interesting as (ashamedly) we don't manage our twitter its outsourced to a "social expert company" one of the biggest in Merseyside - they obviously have never had anyone respond (ever) but I will look into it to see what procedure they have - roughly how long ago was it?

My bad, I just had a look to find the date, and the message must not have sent, so dont worry!!

Edit: just having a look at your twitter page as I was being nosy....be carefull what your account is "favoureting" .....NSFW

Edited by 4xTrader on Wednesday 4th March 13:06

[jonamv8]

Not a fan of that timer at all!

Edited by jonamv8 on Wednesday 4th March 15:29

[jonamv8]

DSLiverpool said:

With electronics people tend to check and check prices again and again, its very price sensitive. If its a complicated set up say a large house with gate intercom we have no issues people just buy and we sell this stuff to AV companies anyway but for generic stuff where we cannot be the cheapest on everything all the time we need this "urger" to turn the basket into a checkout (our checkout is one page and bar the FB log in is state of the art) . Its basket abandonment not checkout leaving.

The trigger would be when an item is added to a basket they get a pop up that will say "free delivery" or "you have won a tuesday discount" or something possibly extra warranty.

I like the popularity urger however I haven't see a widget for that.

So your widget could be quite simple in essence. You'd have to identify on each product as to whether it was a complicated set up product whereby the urge isn't requred or a generic product that needs to give the basket user a push to checkout.

Could have a message appear when basket abandonment is detected or purely on a time basis. You'd configer what type of 'urge' offer to put on.

Can't be too difficult to integrate

[DSLiverpool]

jonamv8 said:

DSLiverpool said:

With electronics people tend to check and check prices again and again, its very price sensitive. If its a complicated set up say a large house with gate intercom we have no issues people just buy and we sell this stuff to AV companies anyway but for generic stuff where we cannot be the cheapest on everything all the time we need this "urger" to turn the basket into a checkout (our checkout is one page and bar the FB log in is state of the art) . Its basket abandonment not checkout leaving.

The trigger would be when an item is added to a basket they get a pop up that will say "free delivery" or "you have won a tuesday discount" or something possibly extra warranty.

I like the popularity urger however I haven't see a widget for that.

So your widget could be quite simple in essence. You'd have to identify on each product as to whether it was a complicated set up product whereby the urge isn't requred or a generic product that needs to give the basket user a push to checkout.

Could have a message appear when basket abandonment is detected or purely on a time basis. You'd configer what type of 'urge' offer to put on.

Can't be too difficult to integrate

magento has a few things built in we will try before looking elsewhere I think, the new site is 4/6 weeks away - we will also use google lead services ie remarketing for basket abandoners we will chase them around the net !!!

[WinstonWolf]

I had a "hey, you didn't buy this thing you put in your basket" e-mail from a company I dealt with regularly not so long ago. It felt darn creepy and put me right off using them...

[DSLiverpool]

WinstonWolf said:

I had a "hey, you didn't buy this thing you put in your basket" e-mail from a company I dealt with regularly not so long ago. It felt darn creepy and put me right off using them...

I agree its not ideal but many companies have used it to good effect, it will put some off but overall I think its a positive.

[jonamv8]

WinstonWolf said:

I had a "hey, you didn't buy this thing you put in your basket" e-mail from a company I dealt with regularly not so long ago. It felt darn creepy and put me right off using them...

Fine balance here and the content of the email needs to be correct to not come across creepy