Adwords Management

[flatsix3.6]

Does the following sound about right in terms of price and what is done to manage an Adwords account:

Summary of Your Service
We will build a Google AdWords campaign to channel your paid search traffic and manage your campaign.



What We Will Do For You


For your PPC campaign build we will:



· Conduct keyword research and analysis



· Build your brand new Google AdWords campaign



· Import your Google Adwords campaign into our highly targeted automated management system



· Segment your keywords into targeted Ad Groups



· Compose ad copy to attract visitors, tailored by Ad Group



· Launch your AdWords campaign





Your Ongoing PPC Management

Our dedicated helpdesk of Google qualified professionals will deliver the following services:



· Review your AdWords campaign and landing page performance



· Make changes to your AdWords campaign if required



· Suggest strategies and additional products that could help your business



· Be your main point of contact with 24/7 email access



· Provide monthly performance reporting



· Build your dedicated online account area and give access to expert video guides for products that will support your business





Our Responsibilities

Our team of experts will undertake work on your Google AdWords campaign based on any previous results available and the information you provide us about your business, however we are not responsible for the performance of your website which will affect the number of conversions and sales we achieve.



Service Fees:



Description
One off fee
Monthly fee



Keyword research, Your PPC campaign build, Campaign Import, Ad Group Research + Build, Ad Copywriting, Advert Launch
£175



Ongoing PPC management, PPC Spend and reporting
£200

• All fees are exclusive of VAT.

We will complete your PPC build within 10 working days of acceptance of these terms. This delivery schedule is contingent on you completing and returning a briefing document we will supply within two working days.



Your service contract shall apply for a minimum of 6 months from the date of acceptance, after this point your service will continue on a rolling basis with a notice period of 1 month.

[uber]

It depends on the campaign , the size of your business and various other factors. For £200 a month you are going to get very little manual intervention and they will most likely be using software to manage things.

[jammy_basturd]

For £200 you'll be lucky to get 1 day of work a month from them. Doubt you'll get too much benefit. Best to read a few articles on how to set up PPC campaigns, try yourself and call someone in if you really struggle.

[Street Race]

Set up the adwords campaign yourself, sign up for google analytics and then pester googles free help lines on online support to help optimise it for you, they want it to work for you so you will invest more in it.

[uber]

Street Race said:

Set up the adwords campaign yourself, sign up for google analytics and then pester googles free help lines on online support to help optimise it for you, they want it to work for you so you will invest more in it.

Some of the worst campaigns on the internet are built by the Adwords small business teams!

[Frimley111R]

I'd be more interested in their track record of helping other businesses do what you are after. TBH you don't really care about the detail, just the results.

The 'elephant in the room' is your website. Are you sure its the best it can be for converting people to customers/enquiries? If not, then you could be wasting a lot of money. We take over a lot of other 'experts' Adwords work and the quality of all of it is poor to say the least. We just doubled leads from a business who used a large industry specific marketing agency (£!5,000 spend p/m).

[red_slr]

FWIW we were paying c.£500-£700 a month.
Did this for a few years. Given up now on this idea and going DIY route.

[Frimley111R]

red_slr said:

FWIW we were paying c.£500-£700 a month.
Did this for a few years. Given up now on this idea and going DIY route.

So you think you can do it better? What makes you think that? You may be better just finding someone else. PPC seems easy but doing it right is much harder than it looks.

[red_slr]

Because I did it myself before this.
I am not an expert - but I did not see anything they were doing that I could not do.
Was keeping a very close eye on when they were logging in etc and tbh they were making very limited adjustments.
OK so I don't have access to the fancy tools they used - but spending an hour each night just checking over it wont kill me.
Not saying I wont pay again - but for the next 12 months I am willing to take a small risk on running it myself and saving £6k+.
I would have to lose £6k in profits before I am at a loss....

[Street Race]

uber said:

Some of the worst campaigns on the internet are built by the Adwords small business teams!

Please don't take this as being argumentative, just interested in how I can improve my own campaigns, but what is so bad about them?

[Frimley111R]

Street Race said:

uber said:

Some of the worst campaigns on the internet are built by the Adwords small business teams!

Please don't take this as being argumentative, just interested in how I can improve my own campaigns, but what is so bad about them?

Firstly, you have given you money to someone who's job is to get you to spend as much of it as you can.

[jonamv8]

Frimley111R said:

Street Race said:

uber said:

Some of the worst campaigns on the internet are built by the Adwords small business teams!

Please don't take this as being argumentative, just interested in how I can improve my own campaigns, but what is so bad about them?

Firstly, you have given you money to someone who's job is to get you to spend as much of it as you can.

haha so true Frimley!!

[uber]

Frimley111R said:

Street Race said:

uber said:

Some of the worst campaigns on the internet are built by the Adwords small business teams!

Please don't take this as being argumentative, just interested in how I can improve my own campaigns, but what is so bad about them?

Firstly, you have given you money to someone who's job is to get you to spend as much of it as you can.

Google have made it their mission to get small business owners to take control of the Adwords account so they spend twice as much as they should be by making silly mistakes or not having the knowledge to use best practise for the job they are trying to do.

For professorial advertisers its actually pretty helpful as the competition normally burn all their budget early in the day and we can continue the rest of the day at a discounted rate!

[22s]

uber said:

Frimley111R said:

Street Race said:

uber said:

Some of the worst campaigns on the internet are built by the Adwords small business teams!

Please don't take this as being argumentative, just interested in how I can improve my own campaigns, but what is so bad about them?

Firstly, you have given you money to someone who's job is to get you to spend as much of it as you can.

Google have made it their mission to get small business owners to take control of the Adwords account so they spend twice as much as they should be by making silly mistakes or not having the knowledge to use best practise for the job they are trying to do.

For professorial advertisers its actually pretty helpful as the competition normally burn all their budget early in the day and we can continue the rest of the day at a discounted rate!

Completely untrue. Google has an agency team and a small business team which provides proactive support for both the PPC 'experts' and SME owners who do AdWords themselves. There's also a reactive support team who provide support should any other issues arise, along with a vast help centre online which people can read and ask questions. Just because most people can't be bothered to actually learn about where they're spending their marketing budget and therefore end up wasting there money does not mean Google is trying to make them spend "twice as much".

I don't really understand your point about getting small business owners to take control of their AdWords accounts - who else is supposed to control it? I assume you're not suggesting that Google is put in charge of thousands of advertisers' marketing campaigns.

EDIT: Oh, and to answer the original post, I would be very wary of pretty much any agency at all - especially ones who charge a flat retainer fee. There's a lot of fking cowboys out there who know you know nothing about AdWords, so they can get away with doing absolutely nothing on the account. If you can find an agency who will charge on a per conversion basis, go with that because they'll actually have to work for their money. Alternatively, find a recommendation through word-of-mouth. Personally I would manage the account myself, and leverage Google's in-house support to help develop my campaigns.

Edited by 22s on Sunday 29th March 11:22

[uber]

22s said:

Completely untrue. Google has an agency team and a small business team which provides proactive support for both the PPC 'experts' and SME owners who do AdWords themselves. There's also a reactive support team who provide support should any other issues arise, along with a vast help centre online which people can read and ask questions. Just because most people can't be bothered to actually learn about where they're spending their marketing budget and therefore end up wasting there money does not mean Google is trying to make them spend "twice as much".

I don't really understand your point about getting small business owners to take control of their AdWords accounts - who else is supposed to control it? I assume you're not suggesting that Google is put in charge of thousands of advertisers' marketing campaigns.

EDIT: Oh, and to answer the original post, I would be very wary of pretty much any agency at all - especially ones who charge a flat retainer fee. There's a lot of fking cowboys out there who know you know nothing about AdWords, so they can get away with doing absolutely nothing on the account. If you can find an agency who will charge on a per conversion basis, go with that because they'll actually have to work for their money. Alternatively, find a recommendation through word-of-mouth. Personally I would manage the account myself, and leverage Google's in-house support to help develop my campaigns.

Edited by 22s on Sunday 29th March 11:22

How many successful e-commerce companies use Google adwords support... just about none. Can they build you a campaign? yes, can they explain it to sound fantastic? yes.. could a decent PPC destroy them... 100%

[jammy_basturd]

Swings and roundabouts. I know of a couple of small time bricks and mortars shops that use Google for help with their PPC, probably not the best their campaigns could be doing but not the worst and it's free advice.

Could Google destroy a campaign badly managed by an agency. 100%.

[22s]

uber said:

How many successful e-commerce companies use Google adwords support... just about none. Can they build you a campaign? yes, can they explain it to sound fantastic? yes.. could a decent PPC destroy them... 100%

You are completely clueless.

Do you know how the system actually works? Agencies contact Google for support - Google tells them what to do, and the agency then takes the credit for it.

Successful e-commerce companies who don't have an agency managing the account get direct support from the Mid-Market team. Huge companies like Universal, Coca-Cola, etc receive support from the Large Customer team.

I'm not sure where you got your data about virtually no 'successful e-commerce companies' using Google support - but it's wrong.

The Google support also goes far beyond building campaigns (access to betas, access to reports that can show directly how you perform vs peers, and more).

At the end of the day, some agency campaigns are crap; some Google campaigns are crap - but from my experience *most* agencies are a far worse place to go for support than Google direct (a. because a lot of agencies don't know what they're doing and b. because you're paying for what Google could just give you for free).

[Frimley111R]

22s said:

EDIT: Oh, and to answer the original post, I would be very wary of pretty much any agency at all - especially ones who charge a flat retainer fee. There's a lot of fking cowboys out there who know you know nothing about AdWords, so they can get away with doing absolutely nothing on the account. If you can find an agency who will charge on a per conversion basis, go with that because they'll actually have to work for their money. Alternatively, find a recommendation through word-of-mouth. Personally I would manage the account myself, and leverage Google's in-house support to help develop my campaigns.

Edited by 22s on Sunday 29th March 11:22

A good agency will outperform Google. Do not assume that just because Google offer the service it is the best one. Good PPC agencies, just like any other 3rd party supplier, will be able to prove their success with other clients and demonstrate success going forward for you.

Paying per conversion only works if an agency has control over the website too. What's the point of driving traffic to a poor website? It's a waste of money.

As an example, on PPC, we've just doubled a franchised car dealers's PPC performance (double the clicks for the same budget) despite them using a large agency before us. We now have 3 more dealerships (we have a large number anyway) as a result. As long as you choose an agency that can prove similar results you should be safe choosing them.

[0a]

The best thing we ever did was to find a really good agency and switch to paying them a % of ROI. I pay more than before, but get vastly better results and excellent service.

Google can be helpful, but at the end of the day their job is to help you spend as much money as possible!

[uber]

22s said:

You are completely clueless.

Do you know how the system actually works? Agencies contact Google for support - Google tells them what to do, and the agency then takes the credit for it.

Successful e-commerce companies who don't have an agency managing the account get direct support from the Mid-Market team. Huge companies like Universal, Coca-Cola, etc receive support from the Large Customer team.

I'm not sure where you got your data about virtually no 'successful e-commerce companies' using Google support - but it's wrong.

The Google support also goes far beyond building campaigns (access to betas, access to reports that can show directly how you perform vs peers, and more).

At the end of the day, some agency campaigns are crap; some Google campaigns are crap - but from my experience *most* agencies are a far worse place to go for support than Google direct (a. because a lot of agencies don't know what they're doing and b. because you're paying for what Google could just give you for free).

Google suck up to agencies by offering incentives, free stuff and very nice lunches at Google HQ and suck in a bunch of people who are riding the wave.

Google gives you nothing for nothing which is why so many people build custom technology or test like crazy to squeeze that extra £££