Adwords Management

[Andrew[MG]]

22s said:

uber said:

How many successful e-commerce companies use Google adwords support... just about none. Can they build you a campaign? yes, can they explain it to sound fantastic? yes.. could a decent PPC destroy them... 100%

You are completely clueless.

Do you know how the system actually works? Agencies contact Google for support - Google tells them what to do, and the agency then takes the credit for it.

Successful e-commerce companies who don't have an agency managing the account get direct support from the Mid-Market team. Huge companies like Universal, Coca-Cola, etc receive support from the Large Customer team.

I'm not sure where you got your data about virtually no 'successful e-commerce companies' using Google support - but it's wrong.

The Google support also goes far beyond building campaigns (access to betas, access to reports that can show directly how you perform vs peers, and more).

At the end of the day, some agency campaigns are crap; some Google campaigns are crap - but from my experience *most* agencies are a far worse place to go for support than Google direct (a. because a lot of agencies don't know what they're doing and b. because you're paying for what Google could just give you for free).

What experience are you basing these statements on? I've worked in large agencies and in-house managing adwords campaigns and the suggestions made by Google have always went against the purpose of the PPC campaign i.e. providing a ROI of at least X. They are great at coming up with areas where you can get more traffic but they are always clueless about what kind of traffic actually converts into business....even their 'conversion experts'!