Dealing with customer returns

Dealing with customer returns

Author
Discussion

veevee

Original Poster:

1,455 posts

151 months

Thursday 28th May 2015
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Does anybody have any ways to deal with (i.e discourage!) customer returns (clothing and footwear, I realise this market is prone to high returns rates, but I'm finding it hard to believe the amount of people that are buying things and then sending them back just because they don't fancy them any more!).

I wouldn't mind so much if I wasn't forced to refund the cost of shipping, but as I am, it's eating quite a bit into what are already slim margins.

Simpo Two

85,358 posts

265 months

Thursday 28th May 2015
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Restocking fee?

akirk

5,385 posts

114 months

Thursday 28th May 2015
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it is one of the reasons that clothing is priced as it is with rag trade prices in sweat shops for manufacturing - lots of shoppers who buy clothing online do so because they can order a number of items and return those they don't like - so margins have to allow for it...

you should find that regular customers do it less as they a) know what they have liked from you in the past b) know the sizing more accurately c) repeat orders tend to be less speculative - so might it be worth looking at the balance of current / new customers and see how you can sell further to those who have already bought in the past?

ctrph

155 posts

125 months

Thursday 28th May 2015
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The joys of the distance selling regulations. There isn't much you can do to prevent returns, the only thing you can insist on is that they are in new and unworn condition, all original tags still attached etc.

hotchy

4,468 posts

126 months

Thursday 28th May 2015
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I thought you only had to pay for the return postage of faulty goods, any other its up to them.

EDIT
Ahh i checked up on it, i was wrong.

you wish to return the goods within the seven working days, you should get a refund of the initial delivery costs.

The law does not cover the cost of returning the unwanted items.


Edited by hotchy on Thursday 28th May 23:15

veevee

Original Poster:

1,455 posts

151 months

Friday 29th May 2015
quotequote all
Simpo Two said:
Restocking fee?
This is really what I'd like to do, but I'm pretty sure it's not allowed. I was wondering if there was any way around it at all. Is there a way to claim that part of the price is for something specific, which isn't refundable (handling charge, or similar?).

akirk said:
it is one of the reasons that clothing is priced as it is with rag trade prices in sweat shops for manufacturing - lots of shoppers who buy clothing online do so because they can order a number of items and return those they don't like - so margins have to allow for it...

you should find that regular customers do it less as they a) know what they have liked from you in the past b) know the sizing more accurately c) repeat orders tend to be less speculative - so might it be worth looking at the balance of current / new customers and see how you can sell further to those who have already bought in the past?
I'm selling common items, the market for them is pretty much completely price-driven, so very few 'regular' customers. Fair enough ordering multiples and then sending back the ones that don't fit, at least I've made a sale; my problem is people ordering one item, and then deciding it doesn't fit, or they just don't like it. 90% of my customers are male, so I wouldn't have thought this would be such an issue. If I buy something online, I make sure that 1. I actually want it, and 2. It fits - I'll either try it on elsewhere first, find a sizing chart online, or ask the seller for measurements. Especially annoying with shoes - surely everyone knows what shoe size they are?

DSLiverpool

14,733 posts

202 months

Friday 29th May 2015
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Web site or ebay / Amazon? As the latter eliminates your options.
If your site then describe the items better - see jacomo for buyers wearing comments eg "looser than expected" etc
Try to turn a return into a reorder by the text on the form / site suggesting alternatives.
Have an online return system to simplify it for you and turn a negative you have to do into a reason the buyer stays with you.
Don't sell in Germany - you have to pay carriage both ways regardless!!!

gtijon

18 posts

140 months

Friday 29th May 2015
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High returns rates are part and parcel of selling clothing, and every major clothing retailer has a function in the warehouse to steam and re-pack returned clothes. To a large extent, it's something you're going to have to put up with.

There are three angles you can go at this from:
1) Make returns as cheap as possible for you. Get set up to repack and re-tag clothes and return as high a % as possible to saleable condition. Find the cheapest route to get your returns back (ie, could you make the easiest return method Collect+ or similar rather?).
2) Analyse your returns. Are certain products high returns and potentially unprofitable? Is the sizing or photography not up to scratch on those lines? Are certain customer demographics more likely to return and cut your margins? Can you flag high returners and cut them out of your mailing lists?
3) Make sure you're doing the absolute minimum required to comply with DSA.

I'd also suggest looking at year end reports / results presentations for major clothing retailers - they all have to deal with this and put time and cash into reducing the costs.

Heartworm

1,923 posts

161 months

Friday 29th May 2015
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veevee said:
I'm selling common items, the market for them is pretty much completely price-driven, so very few 'regular' customers. Fair enough ordering multiples and then sending back the ones that don't fit, at least I've made a sale; my problem is people ordering one item, and then deciding it doesn't fit, or they just don't like it. 90% of my customers are male, so I wouldn't have thought this would be such an issue. If I buy something online, I make sure that 1. I actually want it, and 2. It fits - I'll either try it on elsewhere first, find a sizing chart online, or ask the seller for measurements. Especially annoying with shoes - surely everyone knows what shoe size they are?
Shoe size changes from one pair to the next, particularly the fit, I'm anything from a 10 to a 12. I have ordered shoes online (And haven't returned them) but I did deliberately avoid the same retailer who was ever so slightly cheaper due to the returns policy sounding extremely grudging about having to accept returns.

PurpleMoonlight

22,362 posts

157 months

Friday 29th May 2015
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Simpo Two said:
Restocking fee?
Unlawful.

minitici

200 posts

205 months

Friday 29th May 2015
quotequote all
PurpleMoonlight said:
Simpo Two said:
Restocking fee?
Unlawful.
Only unlawful if the return was under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations.

If the return was made out with these regulations i.e. after the 14 day deadline, then you can stipulate a re-stocking fee.

PorscheGT4

21,146 posts

265 months

Friday 29th May 2015
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aberombie you pay for returns post

to quote

"We refund any merchandise in resalable condition with a copy of your original invoice to the original payment method if returned to us.
You can use the Return Label that was provided with your purchase, there is a 9.00 GBP charge to use this service that will be deducted from your refund
"

£9 to return items !! was a bit annoyed , but if it's not faulty tuff luck on the buyer, the issue is then people may snag the item for a free return !!

PurpleMoonlight

22,362 posts

157 months

Friday 29th May 2015
quotequote all
minitici said:
Only unlawful if the return was under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations.

If the return was made out with these regulations i.e. after the 14 day deadline, then you can stipulate a re-stocking fee.
Pointless comment as this thread is about returns subject to the regulations.

Simpo Two

85,358 posts

265 months

Friday 29th May 2015
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PurpleMoonlight said:
Pointless comment as this thread is about returns subject to the regulations.
No mention of that in the original post... smile

PurpleMoonlight

22,362 posts

157 months

Friday 29th May 2015
quotequote all
Simpo Two said:
No mention of that in the original post... smile
Yes there is.

The OP mentions having to refund the cost of the postage the customer paid which only occurs with returns subject to the regulations.

Roo

11,503 posts

207 months

Friday 29th May 2015
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As mentioned above about shoe sizes, mine varies by retailer.

Ordered some shoes online that didn't fit. Their returns policy for non-faulty items was that they included a returns label and you had include £5 in the package to cover the cost.

minitici

200 posts

205 months

Friday 29th May 2015
quotequote all
PurpleMoonlight said:
Yes there is.

The OP mentions having to refund the cost of the postage the customer paid which only occurs with returns subject to the regulations.
Under the 'regulations' the seller only needs to refund the outward shipping.

If he has it in his terms & conditions, the buyer has to pay the return costs.

Also the seller only needs to refund the standard original delivery cost even if the buyer opted for a more expensive delivery service.

So if you offer 'free' second class post delivery and the buyer opts for delivery by next day courier, then there would be no refund for original delivery.

DSLiverpool

14,733 posts

202 months

Friday 29th May 2015
quotequote all
minitici said:
PurpleMoonlight said:
Yes there is.

The OP mentions having to refund the cost of the postage the customer paid which only occurs with returns subject to the regulations.
Under the 'regulations' the seller only needs to refund the outward shipping.
OK - except they then say "its faulty or dirty etc" and you have to pay plus its them damaged - no win scenario

veevee

Original Poster:

1,455 posts

151 months

Friday 29th May 2015
quotequote all
minitici said:
PurpleMoonlight said:
Yes there is.

The OP mentions having to refund the cost of the postage the customer paid which only occurs with returns subject to the regulations.
Under the 'regulations' the seller only needs to refund the outward shipping.
The buyer is liable for their own return costs, but you're still refunding them the original shipping cost, which you've already paid.

DSLiverpool

14,733 posts

202 months

Friday 29th May 2015
quotequote all
We have just put a new return procedure on the website today inc a request to return form - its not perfectly worded yet, I may do that this weekend as I want to do it myself but I like its clear simplicity and tells customers their options in a very logical way.