Would you buy a high end car fragrance?

[Zod]

My car smells perfectly nice, thank you. In-car fragrance would be as bad as those home fragrance things.

[GnuBee]

You're probably asking in the wrong place to be fair; too many manly men which may not be your largest demographic (not suggesting you run off to mumsnet).

There's this other 50% of the population who may also be interested - look at the huge market for high end home scents/fragrance as an indicator. You could consider an informal approach to Jo Malone, for example, (http://www.jomalone.co.uk/) to seek an opinion.

You can also use sites such as Amara to get a view on packaging, pricing and the sort of fragrances that appeal to your high-end target audience.

[littlegreenfairy]

Just a thought. I use the cup holders to shove cups in. Wouldn't want them filled with an air freshener.

I do spray perfume in the air vents in the car though. Much nicer than your average magic tree or jelly bean.

[Storer]

The only car fragrances necessary:-

WD40

or

Gliptone leather treatment.



Proper car fragrances.

[Ilovejapcrap]

Storer said:

The only car fragrances necessary:-

WD40

or

Gliptone leather treatment.



Proper car fragrances.

If you like wd40 you'll love pocket rocket

[spikeyhead]

Storer said:

The only car fragrances necessary:-

WD40

or

Gliptone leather treatment.



Proper car fragrances.

Youngs 303 rifle oil, the aftershave for real men

[toasty]

OP you might want to ask the same question to the guys on www.basenotes.net as they've got to be your target market.

I like the idea of a niche fragrance for the car but not so much the diffuser. Maybe a better quality version of the California Scents tin would be better as you can leave it out of sight and adjust strength.

I would have thought that leather/woody type scents would work best in a car.

[hotchy]

Make it cup holder shaped. It goes in cupholder while still leaving said cupholder available.