Internet marketing for Podiatrist

[037]

The thing is with social media is that it gives you the ability to advertise for free direct to the areas that you want to!
No point you advertising in London for example so what you do is this: join FB Twitter and Instagram. Look at how they work with hashtags. Search a hashtag of your town and surrounding areas example #hale #altrincham etc then follow everyone who has used them.
Look at hoot suite which is a program to repeat tweets throughout the day at different times.
The demographic you are marketing too will have family that use social media a lot!
I'm @mtmallon on Twitter if you wanted to look 👍

[dave_s13]

technodup said:

dave_s13 said:

If you have a clinic and treat sports injuries then the opposite is the case

Well aye, like I said, know your customer.

From what I know of podiatry (which is next to fk all) it's fixing old people's scabby corns and bunions. Sports injuries are something else entirely. But don't make the mistake of expecting the same marketing material appeal to both- it won't.

It's a part of it yes and that part keeps the oldies out of hospital for much longer. I see, runners, cyclists, walkers, folk wanting surgery (we triage and refer on), gait disturbances from neurological problems, arthritis etc etc. This is 90% of my work. It's It's bit if a hybrid role nowadays, if you do it right Has aspects of physio, chiropractice, surgery, dermatoligy, paediatrics, biomechanics and medicine. It's pretty interesting actually.

[technodup]

dave_s13 said:

It's pretty interesting actually.

It's feet. Feet are minging. I don't even like the look of mine, never mind anyone else's.

But each to their own.

[dave_s13]

technodup said:

dave_s13 said:

It's pretty interesting actually.

It's feet. Feet are minging. I don't even like the look of mine, never mind anyone else's.

But each to their own.

You get used to it.

Not sure I could be a proctologist though.....or a nurse. Much worse bits of the anatomy you can be fiddling with.

Had a patient once..

Her... "I couldn't do your job"
Me.... "oh, so what do you do for a living?"
Her... "work for a cleaning contractor, we do all the toilets for asda"
Me... "get out!!"