Just started carpet cleaning
Discussion
Florin03 said:
Hello everyone,
Just started a carpet cleaning company,
Buying the equipment was easy, finding the work seems hard. I will be doing adwords in 3 weeks, what do you recommend for budget in London?
Any other ideas how to bring work in?
Door to door leaflet drop.Just started a carpet cleaning company,
Buying the equipment was easy, finding the work seems hard. I will be doing adwords in 3 weeks, what do you recommend for budget in London?
Any other ideas how to bring work in?
Get in with estate agents for a deep clean on tenant changeover.
Business networking
Referral offer for existing clients
BOGOF offer.
Sign written transport.
Knock on doors and leave a business card.
Small line ad in local rag.
Facebook page.
Do all the above but not randomly, you need to have a plan.
Also know your ratios, how many leaflets produce an enquiry, how many enquiries produce a sale, how many sales produce repeat business.
Once you have an established client base you can work this for future business but to get established hit the streets.
Have used a few cleaners recently.
They all seem to work via agencies such as sofacleanerslondon.co.uk.
These agencies seem to just be efficient (telephone answered immediately) intermediaries that take a booking and hand it over to independent contractors.
The agency takes the payment (including credit card) and passes it on to the contractor; presumably minus a cut.
The agencies come out at the top of a google search.
I assume the agencies vet their contractors. They all seemed pretty good.
Some of the agencies brand their contractors vans. You can see them around the parts of london with lots of lettings. Canary Wharf, Shad Thames ...
They all seem to work via agencies such as sofacleanerslondon.co.uk.
These agencies seem to just be efficient (telephone answered immediately) intermediaries that take a booking and hand it over to independent contractors.
The agency takes the payment (including credit card) and passes it on to the contractor; presumably minus a cut.
The agencies come out at the top of a google search.
I assume the agencies vet their contractors. They all seemed pretty good.
Some of the agencies brand their contractors vans. You can see them around the parts of london with lots of lettings. Canary Wharf, Shad Thames ...
Florin03 said:
Hello everyone,
Just started a carpet cleaning company,
Buying the equipment was easy, finding the work seems hard. I will be doing adwords in 3 weeks, what do you recommend for budget in London?
Any other ideas how to bring work in?
Look carefully at your rates. I was following a thread on this very subject on another forum. Its a price driven market.Just started a carpet cleaning company,
Buying the equipment was easy, finding the work seems hard. I will be doing adwords in 3 weeks, what do you recommend for budget in London?
Any other ideas how to bring work in?
Gumtree might be an idea too, as well as the above.
Get a load of cheap business cards made up - vistaprint for example - and ask any customer you get could they maybe keep a card and pass a couple on to friends or family.
You are coming in to a good time of year for students vacating rented accommodation. Maybe an opportunity to door to door any student areas and reminding them they wont get their deposits back if the place has stained carpets.
If you want to do it properly think of who and when people get carpets cleaned and start from there.
Big houses have more carpet (and money).
Parties cause spillages so after Xmas might be an idea.
People might clean them before moving/after moving.
Property agents have lots of changeovers.
As OP said it was easy to buy the equipment, the barrier to entry is low. Tailor your leaflet to the customer you want (and more importantly, what they want). Spamming Facebook and Gumtree will bring in work but it will be very price sensitive and problematic. I've been there and it's full of timewasters wanting something for nothing.
Big houses have more carpet (and money).
Parties cause spillages so after Xmas might be an idea.
People might clean them before moving/after moving.
Property agents have lots of changeovers.
As OP said it was easy to buy the equipment, the barrier to entry is low. Tailor your leaflet to the customer you want (and more importantly, what they want). Spamming Facebook and Gumtree will bring in work but it will be very price sensitive and problematic. I've been there and it's full of timewasters wanting something for nothing.
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