Marketing email tracking
Discussion
We're looking to email some previous Customers to remind them of our referral scheme. I want to monitor it's effectiveness and am looking for a solution to be able to do this.
We want to email a couple of hundred people and monitor if the emails have been read or deleted without being read etc. etc. It's not something we have done before and may not do it again if it doesn't work so I don't want to have to sign up to a contract or pay ridiculous amounts of money.
I was wondering if anyone had any suggestions?
Thank you
We want to email a couple of hundred people and monitor if the emails have been read or deleted without being read etc. etc. It's not something we have done before and may not do it again if it doesn't work so I don't want to have to sign up to a contract or pay ridiculous amounts of money.
I was wondering if anyone had any suggestions?
Thank you
marshalla said:
There's no way to tell if they've been read, unless the recipient responds to the content. The closest you'll ever get is knowing if they've been opened, and even then you won't get 100% accuracy.
Ok, thank you.I meant opened rather than read, at least it would give us an indication.
eybic said:
Ok, thank you.
I meant opened rather than read, at least it would give us an indication.
Two main ways of achieving that - one is to set "read receipts", but that depends on the recipient's client and network honouring the request and allowing it to come back - and the other is to use web bugs (i.e. a resource which must be pulled from your server) embedded in HTML so that you can see something being retrieved from your server when the email is rendered in the receiving client.I meant opened rather than read, at least it would give us an indication.
For the bugs to work well, you need to have a unique value associated with each email so you can see which recipient has opened it.
I was thinking along the lines of Mail Chimp rather than something our end as our IT infrastructure isn't the most modern.
marshalla said:
If you want something cheap (as in free), try http://w
eadme.com/ ?
Thank you.
eadme.com/ ? I love the censoring
eybic said:
I was thinking along the lines of Mail Chimp rather than something our end as our IT infrastructure isn't the most modern.
Mail Chimp is very good, as is constant contact (which does the same thing, but in a less user friendly way in my opinion).There is a UK based company called Communigator that I used to use too - it does all kinds of clever stuff and they're nice folks that you can pick the phone up and call... but the product isn't as slick as Mail Chimp.
Mail Chimp (for example) will tell you open rates, click throughs, which areas of the email are working best, how much people are reading and so on. You can also obviously split test the content to compare different aspects to see which is most effective at getting people to read the email - things like titles, content, send time optimisation and so on. It is also web based so you can send or monitor results from anywhere with an internet connection.
PH / Haymarket uses IBM "Silverpop" which is very clever, integrates very well into our other systems but wouldn't be ideal for such small quantities.
In other words... probably best to use Mail Chimp as a starting point!
JD
What happens to all the customer contact info that is handed over to a company like mailchimp?
Getting my inbox filled up with irrelevant info, spam and other ste doesn't reflect well on the sender, I would suggest relevancy of the campaign to the recipients is critical. Badly targeted e-mails won't get any interest and in my eyes damages a company image.
Getting my inbox filled up with irrelevant info, spam and other s
te doesn't reflect well on the sender, I would suggest relevancy of the campaign to the recipients is critical. Badly targeted e-mails won't get any interest and in my eyes damages a company image.marshalla said:
Two main ways of achieving that - one is to set "read receipts", but that depends on the recipient's client and network honouring the request and allowing it to come back - and the other is to use web bugs (i.e. a resource which must be pulled from your server) embedded in HTML so that you can see something being retrieved from your server when the email is rendered in the receiving client.
For the bugs to work well, you need to have a unique value associated with each email so you can see which recipient has opened it.
Are there still MUAs around that pull down external content without asking first? Thunderbird and Outlook don't (at least not the versions I have installed).For the bugs to work well, you need to have a unique value associated with each email so you can see which recipient has opened it.
Mailchimp should be the ideal solution. The tracking is for the opening of an email not reading. It typically works by a 1x1 image pixel existing in the mail footer and being requested at open - the request it routed through a response handler at mailchimp (not your domain) so they can "log" the open.
Not sure what kind of business you are in but why not make it a coordinated effort with a followup email with a different subject line for those not opening or clicking within a certain period and perhaps some sort of telesales for higher valuer former customers. Hope you get some sales.
Not sure what kind of business you are in but why not make it a coordinated effort with a followup email with a different subject line for those not opening or clicking within a certain period and perhaps some sort of telesales for higher valuer former customers. Hope you get some sales.
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