Direct sales or dealer network

[DSLiverpool]

Cyclists are easily defined and very clubby, with a decent marketing company (one that isnt old school) you will be surprised at your reach and that extra profit is yours once you pay the marketing company.

Its hard to be more definitive without knowing more specifics but I would definitely (under NDA) interview a few marketeers - no one man bands it needs a multi faceted and planned approach at the right times as such you need a small / medium company.

You may be a bit shocked at the cost but its expensive to get momentum however once up top speed you can throttle back and reap even more reward.

[JCKST1]

Thanks DSLiverpool.

I have a friend who is great with marketing, normally I dont get friends/family involved as I have heard to many horror stories and I am fairly stubborn in my ways but he has gave me a basic plan to stick to. Proper marketing is something I need to look in to, at what cost I have no idea as of yet (are we talking couple of thousand or tens of thousand initially!?), my plan is to get the product out there in some mags for testing/reviews initially, its basically free advertising to start. We can then branch out in to paid advertisements shortly after and also look at getting a couple of sponsored riders on board.

I know this is extremely basic which is why if funds allow I would like to get some proper marketing done. If all goes to plan over the next 2 - 3 years we will be requiring some funding whether it be a business loan or backer but marketing will be one of the key aspects.