Delivered take-away only?

Delivered take-away only?

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Discussion

21TonyK

Original Poster:

11,494 posts

208 months

Sunday 28th August 2016
quotequote all
Just curious if anyone has come across such a thing and if it worked?

With the rise of online food ordering etc just thinking about a proper production kitchen cranking out good take-away food delivered quickly in a major city somewhere.

The key bit being that it's situated in a low rent/rate premises, industrial unit type setup with a fleet of moped drivers dropping food.

Simpo Two

85,147 posts

264 months

Sunday 28th August 2016
quotequote all
21TonyK said:
Just curious if anyone has come across such a thing and if it worked?

With the rise of online food ordering etc just thinking about a proper production kitchen cranking out good take-away food delivered quickly in a major city somewhere.

The key bit being that it's situated in a low rent/rate premises, industrial unit type setup with a fleet of moped drivers dropping food.
With the exception of the 'fleet', that's how some takeaways operate near me. And you can collect to get it quicker and cheaper if you wish.

davepoth

29,395 posts

198 months

Sunday 28th August 2016
quotequote all
21TonyK said:
Just curious if anyone has come across such a thing and if it worked?

With the rise of online food ordering etc just thinking about a proper production kitchen cranking out good take-away food delivered quickly in a major city somewhere.

The key bit being that it's situated in a low rent/rate premises, industrial unit type setup with a fleet of moped drivers dropping food.
The only problem I can imagine with that would be getting business in the first place. If you were a Dominos or something I can imagine it'd make sense but how would you go about building up a clientele?

JamieBeeston

9,294 posts

264 months

Sunday 28th August 2016
quotequote all
There was Deliverance in london, it was a darling of the Banks, which was excellent, however it closed down in May this year after 19 years, so that says something I suspect.

https://www.facebook.com/DeliveranceFood/

21TonyK

Original Poster:

11,494 posts

208 months

Sunday 28th August 2016
quotequote all
Getting it known would be the biggest issue I would have imagined. What prompted the question was seeing the "Just Eat" app, i'm assuming there are plenty of others as well. Lots of social media advertising concentrated in one city was the idea.

It's just a thought really. I'm in completely the wrong part of the country to even think about it but I do have access to full commercial kitchens which are idle 80%+ of the time.


Jasandjules

69,825 posts

228 months

Sunday 28th August 2016
quotequote all
Used to be a place near us which was on the industrial estate which delivered pizza and chinese - you could go and collect as well.

To get known, I suspect would require a massive leaflet drop of the surrounding area with discounts etc to start up.....

uber

855 posts

169 months

Sunday 28th August 2016
quotequote all
This is already done in a number of cities across the UK and it works well as long as you are in a very populated area. Getting noticed is now easier than ever as Just-eat, Hungry house etc will all offer you paid spots.

Deliveroo is taking things further by launching pop up restaurants from around the world so for 3 months you get a famous restaurant in New York trading in London. They are actually funding the kitchens so its low risk for the food provider

CaptainMorgan

1,454 posts

158 months

Sunday 28th August 2016
quotequote all
I think the biggest thing is the food quality. I have a select few places I get takeaways from, one is on a industrial estate doing some really nice food (BBQ/Smoked meats) they went mental after opening, everyone went mad for it. They offer takeaway and collection, the only complaint I every heard was the long waits on a friday/saturday.

They've just expanded to a second store in the town, seem to be doing really well. Most people have heard of them through facebook.

Chrisgr31

13,440 posts

254 months

Sunday 28th August 2016
quotequote all
One of our local indian restaurants closed their restaurant and moved to an industrial unit which they shared with a sandwich deliverer.

Couple of years on they are still delivering indian but not sandwiches

ninja-lewis

4,226 posts

189 months

Sunday 28th August 2016
quotequote all
This lot apparently intend to do away with the need for domestic kitchens using such a model:

http://disrupts.co.uk/pronto

Simpo Two

85,147 posts

264 months

Sunday 28th August 2016
quotequote all
21TonyK said:
Getting it known would be the biggest issue I would have imagined. What prompted the question was seeing the "Just Eat" app, i'm assuming there are plenty of others as well. Lots of social media advertising concentrated in one city was the idea.
Old tech still works. Leaflet ever house in a 2 mile radius. If they're interesting enough, leaflets get kept. Then when you fancy a kebab or whatever, you think 'Ooh leaflet' and get it out, choose, phone, collect/deliver.

markcoznottz

7,155 posts

223 months

Sunday 28th August 2016
quotequote all
There is some interesting reading on net about just eat, very competitive marketplace , and long term will be interesting.

uber

855 posts

169 months

Sunday 28th August 2016
quotequote all
Simpo Two said:
Old tech still works. Leaflet ever house in a 2 mile radius. If they're interesting enough, leaflets get kept. Then when you fancy a kebab or whatever, you think 'Ooh leaflet' and get it out, choose, phone, collect/deliver.
90% of people want to order online now, I was involved with 5 food units and on the last 3 years we replaced the entire menu print and distribution budget to online.

uber

855 posts

169 months

Sunday 28th August 2016
quotequote all
markcoznottz said:
There is some interesting reading on net about just eat, very competitive marketplace , and long term will be interesting.
Its not something any investor wants to touch right now especially when Uber & Amazon have joined the game. Just Eat are the most solid out of all of them and creating big numbers. The guys who bought hungry house are not doing just as well in the market https://www.rocket-internet.com/

JJ55

649 posts

114 months

Monday 29th August 2016
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A few places near me do this & seem to be doing well. Just eats been a bit of a game changer for many restaurants.

V8OW

1,615 posts

196 months

Monday 29th August 2016
quotequote all
I think deliveroo are also funding something similar. Offering kitchen space for restaurants/takeaways to cover areas new areas that they can't currently reach, without needing to open a new site.

I think it's a great idea, and as online ordering becomes more common and deliveries are getting quicker I can see it taking off. As for new establishments, as has been suggested, a sponsored deliveroo/JE or similar listing would likely attract some interest until the reviews take over (assuming it's good).

Simpo Two

85,147 posts

264 months

Monday 29th August 2016
quotequote all
uber said:
90% of people want to order online now, I was involved with 5 food units and on the last 3 years we replaced the entire menu print and distribution budget to online.
Maybe, but they all sound like Dragon's Den here-today-gone-tomorrow outfits. What's the average lifespan of an internet-only startup company? Whatever Google decrees.

uber

855 posts

169 months

Monday 29th August 2016
quotequote all
Simpo Two said:
Maybe, but they all sound like Dragon's Den here-today-gone-tomorrow outfits. What's the average lifespan of an internet-only startup company? Whatever Google decrees.
A business like this would not rely on organic search it would be 95% paid marketing to quickly capture the market. As long as the data has been captured right and the marketing is correct then customer retention should stay high as long as the product is good.


Thankyou4calling

10,595 posts

172 months

Tuesday 30th August 2016
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I'm not so sure about 90% wanting to order on line.

I don't get many food deliveries but if i do it is always via a phone call.

This may be the case for a lot of people outside major cities.

mcflurry

9,079 posts

252 months

Wednesday 31st August 2016
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We have a company called https://one-delivery.co.uk/ that will pick up the food from the local McDonalds, Noodle bar etc and deliver to the house for £4