Delivered take-away only?
Discussion
It's location, location, location. You need an industrial unit slap bang in the middle of your target market - tough but not impossible. You simply cannot be 3-5 miles away as in delivery terms that distance is too far. I know of a few Chinese takeaways that operate this way from small city centre industrial units, one in London and 2 Ooop North.
For the fast food market, one of the most popular sites are Council run parade of shops surrounded by housing. Why? Rent. Dirt cheap. My friend pays £150 per week in rent. His previous place charged £550 per week. Parades normally have parking. Add on that a lot of small businesses are exempt from business rates due to Small Business Relief. I know of takeaways on parades where there are people lined up with 1st, 2nd, 3rd, 4th dibs and these people are prepared to wait years for them.
When you look at Hungry House and Just Eat you have to ask yourself why these takeaways are on there. Looking at both sites you'll see near duplication of businesses in your area. Why? Because pre-HH/JE most of these takeaways weren't very good. They either failed on hygiene or were poor but bumbled along. Even for a poor business the goodwill value of the business outweighs the negatives. Most of the decent takeaways either don't deliver or don't appear on HH/JE. When you're a takeaway turning over £10k per week, you don't need to bow to the internet.
For the fast food market, one of the most popular sites are Council run parade of shops surrounded by housing. Why? Rent. Dirt cheap. My friend pays £150 per week in rent. His previous place charged £550 per week. Parades normally have parking. Add on that a lot of small businesses are exempt from business rates due to Small Business Relief. I know of takeaways on parades where there are people lined up with 1st, 2nd, 3rd, 4th dibs and these people are prepared to wait years for them.
When you look at Hungry House and Just Eat you have to ask yourself why these takeaways are on there. Looking at both sites you'll see near duplication of businesses in your area. Why? Because pre-HH/JE most of these takeaways weren't very good. They either failed on hygiene or were poor but bumbled along. Even for a poor business the goodwill value of the business outweighs the negatives. Most of the decent takeaways either don't deliver or don't appear on HH/JE. When you're a takeaway turning over £10k per week, you don't need to bow to the internet.
uber said:
Deliveroo is taking things further by launching pop up restaurants from around the world so for 3 months you get a famous restaurant in New York trading in London. They are actually funding the kitchens so its low risk for the food provider
'Hi, is that the world famous New York restaurant? Yes? Excellent. I'd like to sample your amazing food but could I pay extra to have it delivered freezing cold, all soggy, smashed up and handed over by Swampy, an Indian bloke who looks like Freddy Mercury or one of the miserable Eastern European chaps who looks like he was tortured by the KGB and will slit his wrists shortly? Oh, and don't forget to deliver the wrong order first or stand outside number 18 for ten minutes trying to work out where number 16 is before crossing the road to talk to the people at number 19'. 
'Also, did you notice that the microphones your moped riders wear under their noses and the black uniform makes it look like you have an army of fat Hitler impersonators in their way to EDF children's parties?'
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