Minimum worth while SEO budget

Minimum worth while SEO budget

Author
Discussion

BikeTuna

Original Poster:

188 posts

162 months

Wednesday 19th October 2016
quotequote all
How do all, it's been a long time since I've been on these here forums! A change of job essentially banished me in work hours, and another change has allowed me back in!

Anyways...

I'm still trying to get my website to take off, and trying to push my way up the Google ladder despite having to budget to do so. I'm doing al the on-site I can see from internet advice, writing all my own content for shop products, submitting up to date sitemaps, etc. I'm also trying to get backlinks through the blog and forum networks, and doing pretty well on twitter too

But still not getting the business. For some terms we get a page 1 but for others we are nowhere to be seen, and at the end of the day im doing what I can but I'm not a pro by any means.

What kind of monthly cost would I have to invest into a SEO campaign to see any real results? I appreciate that the more I spend the more I should expect, but I don't have the budget of the big players to go fully go keyword hunting or down the PPC route.

ThankYouForCalling

68 posts

107 months

Wednesday 19th October 2016
quotequote all
Do you have a link to your website? Happy to run an audit for you and put some figures your way :-)

uber

855 posts

170 months

Wednesday 19th October 2016
quotequote all
What industry are you in? If you need any help send me a PM, Like half the others here on PH I am involved in a digital agency but with added benefit of getting decent PR juice links.


DSLiverpool

14,725 posts

202 months

Wednesday 19th October 2016
quotequote all
BikeTuna said:
How do all, it's been a long time since I've been on these here forums! A change of job essentially banished me in work hours, and another change has allowed me back in!

Anyways...

I'm still trying to get my website to take off, and trying to push my way up the Google ladder despite having to budget to do so. I'm doing al the on-site I can see from internet advice, writing all my own content for shop products, submitting up to date sitemaps, etc. I'm also trying to get backlinks through the blog and forum networks, and doing pretty well on twitter too

But still not getting the business. For some terms we get a page 1 but for others we are nowhere to be seen, and at the end of the day im doing what I can but I'm not a pro by any means.

What kind of monthly cost would I have to invest into a SEO campaign to see any real results? I appreciate that the more I spend the more I should expect, but I don't have the budget of the big players to go fully go keyword hunting or down the PPC route.
Forget pushing the site up google your doing most of the right things, put your kit on ebay and the actual items will move up then market the hell out of the ebay customers - thats free. Just a thought do you have a lot of abandoned baskets ?

markcoznottz

7,155 posts

224 months

Wednesday 19th October 2016
quotequote all
SEO is an act of faith, 'don't worry we guarantee results' etc. What you are asking is the same question every sme or sole trader wants answering, 'how can I improve my internet presence for fk all?, it's not easy to answer.

Oceanic

731 posts

101 months

Wednesday 19th October 2016
quotequote all
uber said:
What industry are you in? If you need any help send me a PM, Like half the others here on PH I am involved in a digital agency but with added benefit of getting decent PR juice links.
"PR juice links" really???

2011 called and wants its SEO back!

DSLiverpool

14,725 posts

202 months

Wednesday 19th October 2016
quotequote all
markcoznottz said:
'how can I improve my internet presence for fk all?,
If its a product - use eBay - Google loves ebay listings

ThankYouForCalling

68 posts

107 months

Wednesday 19th October 2016
quotequote all
Oceanic said:
"PR juice links" really???

2011 called and wants its SEO back!
laugh

uber

855 posts

170 months

Wednesday 19th October 2016
quotequote all
Oceanic said:
"PR juice links" really???

2011 called and wants its SEO back!
Sorry to have went over your head I was not talking about Pagerank I was talking about juicy links from real public relations campaigns not those digital point script kiddie ones you must be using smile

Oceanic

731 posts

101 months

Wednesday 19th October 2016
quotequote all
uber said:
Sorry to have went over your head I was not talking about Pagerank I was talking about juicy links from real public relations campaigns not those digital point script kiddie ones you must be using smile
Then why did you not say that then? it would have served your post better to explain the credibility of your service rather than apply out-of-date and quite frankly ste lingo! Can you blame the poor business owners here for finding our industry a minefield with ste lingo like that!

As for my link acquisition skills, I think you should do your research first matey before you make any kind of judgment on me! I can stand my ground on this topic.




uber

855 posts

170 months

Wednesday 19th October 2016
quotequote all
Oceanic said:
Then why did you not say that then? it would have served your post better to explain the credibility of your service rather than apply out-of-date and quite frankly ste lingo! Can you blame the poor business owners here for finding our industry a minefield with ste lingo like that!

As for my link acquisition skills, I think you should do your research first matey before you make any kind of judgment on me! I can stand my ground on this topic.
As you rightly pointed out Pagerank is such an outdated expression I would think its only those who lived through it would still talk about it and know what it means. Any digital office, event, hipster conference or even in the marketplace using the term PR would instantly relate to public relations which is now a key part of any overall digital strategy if you want those big juicy links. Now its cleared up can you please chill out and get back to your angela and paul campaigns please :P


andy-xr

13,204 posts

204 months

Thursday 20th October 2016
quotequote all
Instead of looking at each others dicks, you could help the guy?

OP - what happens when someone does invariably bowl up to your site? Are they buying?

Oceanic

731 posts

101 months

Thursday 20th October 2016
quotequote all
BikeTuna said:
How do all, it's been a long time since I've been on these here forums! A change of job essentially banished me in work hours, and another change has allowed me back in!

Anyways...

I'm still trying to get my website to take off, and trying to push my way up the Google ladder despite having to budget to do so. I'm doing al the on-site I can see from internet advice, writing all my own content for shop products, submitting up to date sitemaps, etc. I'm also trying to get backlinks through the blog and forum networks, and doing pretty well on twitter too

But still not getting the business. For some terms we get a page 1 but for others we are nowhere to be seen, and at the end of the day im doing what I can but I'm not a pro by any means.

What kind of monthly cost would I have to invest into a SEO campaign to see any real results? I appreciate that the more I spend the more I should expect, but I don't have the budget of the big players to go fully go keyword hunting or down the PPC route.
It depends on quite a few variables...
1. How technically sound your site is.
2. Quality of the content on the site as it is today.
3. How authorative your site is today.
4. How big the site is in terms of number of pages and product ranges etc.
5. What your expectations are.
6. Where you currently rank and your current performance.


In terms of link acquisition, I'd be careful of overdoing forum stuff (depending on what you are doing?) the same goes for blogs. However if you are following some of the better SEO blogs then you should be heading along the right lines. SEO on its own can take some time.

Sorry to be so vague, but without knowing more about your venture it would be a little hard to say for sure. But minimum prices agencies charge is around £500 per month for typical SMB / Local SEO and larger campaigns go upwards in price pretty quickly.

Drop me a line if you want me to look at what you are doing and steer you in the right direction.

Cheers




BikeTuna

Original Poster:

188 posts

162 months

Thursday 20th October 2016
quotequote all
Thanks for everyones input so far, its all really appreciated!

http://www.biketuna.co.uk

1. How technically sound your site is.

The site has been recently rebuilt (in the last 3-4 months) and we are still uploading products, but the new shopping cart system is much faster than the old one and completely mobile friendly. I'm confident its stable and current. (latest opencart build)

2. Quality of the content on the site as it is today.

All product descriptions are all written rather than cut and paste from the suppliers, and include fitting tips and staff reviews where we have them.

3. How authorative your site is today.

Nowhere as far as I see. just too small in comparison to bigger players like demon tweeks and sportsbikeshop

4. How big the site is in terms of number of pages and product ranges etc.

about 300 products at the mo, growning weekly but its not a fast process

5. What your expectations are.

Something! Anything! sportsbikeshop turn over a 7 figure number annually and my orders in the last 3 months are in single figures.

6. Where you currently rank and your current performance.

Page 1 for some terms, nowhere for others.



There has to be something I'm missing, all SEO guides out there just say whats being said above, have a solid site with good content and they will come to you, but it's not happening and I cant see why.

I've been avoiding the ebay trading route as I feel ebay buyers sort by price and choose the top regardless of supplier, but if linkbacks from the listings can be had and copying customers data into my database builds my database then maybe its worth the time.

jammy-git

29,778 posts

212 months

Thursday 20th October 2016
quotequote all
What marketing are you doing? It's all very good have the basics of SEO covered, but you have to at least get the ball rolling.

Oceanic

731 posts

101 months

Thursday 20th October 2016
quotequote all
I'm just looking at your website, it looks nice!!

But.... I see a lot of technical issues with it, these all need sorting as I think Google is probably not prioritising or even crawling a lot of your pages due to the amount of cruft there, there are various pages that need blocking.

Drop me a line if you like and I can talk you through some of this.

BikeTuna

Original Poster:

188 posts

162 months

Thursday 20th October 2016
quotequote all
At the moment, only social media. Budget restricts paid marketing thanks to lack of orders.

A planned campaign is set for the start of the biking season next year, when there is more products on the site and my project bike is finished which will be a paid for campaign, but only social atm.

It's a shame I can't get a listing on the PH members directory (hint... biggrin )

Edited by BikeTuna on Thursday 20th October 09:08

dmsims

6,506 posts

267 months

Thursday 20th October 2016
quotequote all
Never mind the SEO you need rid of the default tortuous Opencart checkout

Try this one: https://www.opencart.com/index.php?route=extension...

BikeTuna

Original Poster:

188 posts

162 months

Thursday 20th October 2016
quotequote all
dmsims said:
Never mind the SEO you need rid of the default tortuous Opencart checkout

Try this one: https://www.opencart.com/index.php?route=extension...
Looks good, I'll have that on by the end of next week, cheers!

dmsims

6,506 posts

267 months

Thursday 20th October 2016
quotequote all
OK in no particular order:

Get rid of the left sidebar on home page

Slider changes too fast and is unreadable on mobile, just use a (reduced height) fixed pic of the Free delivery - this a great selling point!

You have 2 cart icons?, icons in top bar are tiny and too close on mobile

Get rid of the annoying logo on product images

Some product images are truly dreadful both on mobile and desktop e.g.



Search is meah - try the Isearch extension

Logo needs redesigning - you have 3 clashing elements

Terms and condition are wrong for returns - currently a consumer has a year to return a product

The (default) link blue colour clashes

No https on checkout ?

You only accept Paypal - why ?

HTH