Lead Forensics
Discussion
I know Paul who set this up.
Its good. It does a reverse IP lookup to see who visited your website, if that IP can be matched to a company then they can then be cold called. The downside is that you don't necessarily know who it was within that company who looked at your site. But you will know that the company is interested. They can then cold call that company to get more info and hopefully generate a validated lead that can be passed to you. All hangs on being able to match the IP address of the website visitor to a valid target.
Its good. It does a reverse IP lookup to see who visited your website, if that IP can be matched to a company then they can then be cold called. The downside is that you don't necessarily know who it was within that company who looked at your site. But you will know that the company is interested. They can then cold call that company to get more info and hopefully generate a validated lead that can be passed to you. All hangs on being able to match the IP address of the website visitor to a valid target.
Had a 'slight issue' with them in 2015. The salesman said that so long as the broadband was registered to the business address then that is the information I would receive. In reality it seems that so long as they use their own server you will get the information so what I actually got was info on less than 5% of our visitors and they were mainly councils, universities etc. They eventually gave me a full refund once they listened to the recording.
It all depends on who your target market is. If it is small companies then it is unlikely you will be able to track many visitors. If it is larger companies then it should be more successful.
We haven't had a client that has been able to see more than about 15% of visitors, and obviously it only gives the company name not the person.
When we were talking they seemed very expensive compared to the competition and wanted long term contracts, this may have changed now.
From our clients that have used them the results don't seem much better than the cheaper competition. Google Analytics also gives the domain of your web visitors for free so it may be useful looking at this before you commit to a paid service.
We haven't had a client that has been able to see more than about 15% of visitors, and obviously it only gives the company name not the person.
When we were talking they seemed very expensive compared to the competition and wanted long term contracts, this may have changed now.
From our clients that have used them the results don't seem much better than the cheaper competition. Google Analytics also gives the domain of your web visitors for free so it may be useful looking at this before you commit to a paid service.
All useful stuff - thanks - we had the initial demo and now they are tracking the visit on our website to show us the results on Friday - I'm sure these will be AMAZING 
We are small sign making/exhibition stand building business and there for happy to have info about the small fishes but hoping for the big catch as well.
It's worrying that some of the info this service provides isn't accurate enough or unavailable altogether...
Another thing is that it might leave bad taste if not executed correctly when approaching the clients - they might feel invigilated...
We are small sign making/exhibition stand building business and there for happy to have info about the small fishes but hoping for the big catch as well.
It's worrying that some of the info this service provides isn't accurate enough or unavailable altogether...
Another thing is that it might leave bad taste if not executed correctly when approaching the clients - they might feel invigilated...
Defcon5 said:
How can they trace IPs back to the subscriber? Surely only the service provider knows who it's IPs are registered to?
Sort of... servers and IPs they use are public knowledge...Domains and the IPs / servers they sit on are public knowledge...
surprising what information you can stitch together...
Ok - 3 weeks in it's not looking all that positive my website statisitcs and google analitics indicate approx 40 - 80 unique visitors per day - after 3 weeks leafforensics gathered data of 22 companies who visited - out of which 4-6 can be taken out as tehy are located in US (we are signmakers there for unlikely to provide service.product to US) we also have Twitter and Linkedin 'visiting' us again that's hardly a lead they most likely visit to see if they can sell us advertising ?
Few other entries were our neighbours or friends.
All this means that after 3 weeks I'm leeft with 2 potenital leads - I meant to hire a part time sales person to follow these up but in this case they wouldn't have anything to do.
Overall monthly cost at approx £250+VAT Worht it?
Few other entries were our neighbours or friends.
All this means that after 3 weeks I'm leeft with 2 potenital leads - I meant to hire a part time sales person to follow these up but in this case they wouldn't have anything to do.
Overall monthly cost at approx £250+VAT Worht it?
Your getting a lot of traffic for a small sign maker / stand builder.
Imho You don't need lead forensics or hubspot!
I suggest you have a professional UX report done funnelling visitors into making an enquiry before spending money chasing them once they have left.
Do you have a proposition on site ? Are you telling them your stand building is A-Z (most are A-T) offering a full
Service inc tear down , product fitting etc people want a full no hassle expo service not many offer it.
Signs I know nothing about but I assume you coax people to see your gallery ?
Happy to have a chat and refer you to the UX guys we use (they only do ux they don't build sites or sell you magic beans,) they tell you what people do on your site b2b or b2c and have live on site facilities also.
If your still convinced on hubspot then our neighbour is the most clued up I have found at
http://www.weareinstinctive.co/
Happy to chat ;-)
Imho You don't need lead forensics or hubspot!
I suggest you have a professional UX report done funnelling visitors into making an enquiry before spending money chasing them once they have left.
Do you have a proposition on site ? Are you telling them your stand building is A-Z (most are A-T) offering a full
Service inc tear down , product fitting etc people want a full no hassle expo service not many offer it.
Signs I know nothing about but I assume you coax people to see your gallery ?
Happy to have a chat and refer you to the UX guys we use (they only do ux they don't build sites or sell you magic beans,) they tell you what people do on your site b2b or b2c and have live on site facilities also.
If your still convinced on hubspot then our neighbour is the most clued up I have found at
http://www.weareinstinctive.co/
Happy to chat ;-)
Edited by DSLiverpool on Saturday 4th February 08:31
OtherBusiness said:
I know Paul who set this up.
Its good. It does a reverse IP lookup to see who visited your website, if that IP can be matched to a company then they can then be cold called. The downside is that you don't necessarily know who it was within that company who looked at your site. But you will know that the company is interested. They can then cold call that company to get more info and hopefully generate a validated lead that can be passed to you. All hangs on being able to match the IP address of the website visitor to a valid target.
Is that all it does?Its good. It does a reverse IP lookup to see who visited your website, if that IP can be matched to a company then they can then be cold called. The downside is that you don't necessarily know who it was within that company who looked at your site. But you will know that the company is interested. They can then cold call that company to get more info and hopefully generate a validated lead that can be passed to you. All hangs on being able to match the IP address of the website visitor to a valid target.
Anyone can lookup IP's in the ripe database. Obviously only larger companies will have an entry, otherwise it will show up the IP of the host.
We provide a lot of smaller companies with business broadband, but we dont add Ripe entries for their company name.
DSLiverpool said:
Do you have a proposition on site ? Are you telling them your stand building is A-Z (most are A-T) offering a full
Service inc tear down , product fitting etc people want a full no hassle expo service not many offer it.
Signs I know nothing about but I assume you coax people to see your gallery ?
Read it and weep - some people just cannot be told Service inc tear down , product fitting etc people want a full no hassle expo service not many offer it.
Signs I know nothing about but I assume you coax people to see your gallery ?
Edited by DSLiverpool on Saturday 4th February 08:31
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