Just a starter for ten - feel free to amend, update, correct as necessary.

PC, Windows 7


Many 'computer/internet security' programs are available in combined suites offering two or more levels of protection. These are usually paid for solutions though typically a short trial period is available FOC.
Microsoft have many suggestions for their own and third party products: click.

The three main types are:

Anti-virus

Microsoft Security Essentials


One of the better options available. Small, unobtrusive and efficient.

AVG


One of the more established free offerings.

Avast


One of the more established free offerings.

ESET NOD32


One of the more popular paid-for options.

Anti-malware

Malwarebytes Anti-Malware Free


Widely used and relied upon. Careful installing - includes eval version of retail product.

BOClean


Microsoft Safety Scanner


IObit Malware Fighter Free



Anti-Spyware

SuperAntiSpyware


Ad-Aware


Spyware Doctor