Why is this PC so cheap?

[Jonny1984]

Friend of mine has just shown me this on eBay. I'm struggling to figure out why it's so cheap. Almost tempted...

http://www.ebay.co.uk/itm/Z97-i7-4790K-PC-Nvidia-G...

Oh and I'm not affiliated with the seller in anyway before anyone says

I built my PC about 6 months ago with a previous gen I5 and a GTX 770 for slightly more.

[ManFromDelmonte]

Maybe because it is horrendously ugly?

Seriously though, the spec looks good for the price.

[Jonny1984]

It's not the nicest looking case Specs are mad for the price though.