Google SEO

Author
Discussion

Hoofy

76,386 posts

283 months

Tuesday 16th February 2016
quotequote all
Efbe said:
ah right, no it was biker jon mentioning adwords.

I was just trying to explain that adwords is basically money down the drain, wheras decent SEO puts you in a better long term position (if you can stay at the top)

but as of yet, no luck in finding a decent company.
The places I have gone to so far want to completely rebuild the website, which for wordpress is quite daft. a new theme maybe, but starting from scratch is just trying to con customers.
My mistake!

What's your budget? I've spoken to a few SEO companies in the past and none of them have mentioned a rebuild. (That might be because the site isn't badly designed, though!)

Efbe

Original Poster:

9,251 posts

167 months

Tuesday 16th February 2016
quotequote all
Hoofy said:
My mistake!

What's your budget? I've spoken to a few SEO companies in the past and none of them have mentioned a rebuild. (That might be because the site isn't badly designed, though!)
prob looking to spend c£300 on a review of the site and guidance on what to change/ how to improve.

I don't actually need anything doing, as I can code/amend anything I need to, I just don't have the expertise in SEO.

jammy_basturd

29,778 posts

213 months

Tuesday 16th February 2016
quotequote all
Efbe said:
ah right, no it was biker jon mentioning adwords.

I was just trying to explain that adwords is basically money down the drain, wheras decent SEO puts you in a better long term position (if you can stay at the top)

but as of yet, no luck in finding a decent company.
The places I have gone to so far want to completely rebuild the website, which for wordpress is quite daft. a new theme maybe, but starting from scratch is just trying to con customers.
It's a risky game to play.

With SEO, you can spend months and months and thousands of pounds working your way on to page 1 of the search results only to have Google drop another update which sends you into oblivion. A lot of people have been bitten by this. With SEO it's extremely difficult to plan what your ROI might be for a given spend.

At least with Adwords, you pays your money to get to a defined position which you expect to give you X traffic which you expect to be able to convert X%.

Dave_ST220

10,296 posts

206 months

Tuesday 16th February 2016
quotequote all
/\ Good grief. I get people like that contacting me every day, saying they couldn't find my website & I need their SEO services.....
ETA, the post I was referring to has now thankfully been deleted smile

Edited by Dave_ST220 on Tuesday 16th February 13:18

Efbe

Original Poster:

9,251 posts

167 months

Tuesday 16th February 2016
quotequote all
jammy_basturd said:
It's a risky game to play.

With SEO, you can spend months and months and thousands of pounds working your way on to page 1 of the search results only to have Google drop another update which sends you into oblivion. A lot of people have been bitten by this. With SEO it's extremely difficult to plan what your ROI might be for a given spend.

At least with Adwords, you pays your money to get to a defined position which you expect to give you X traffic which you expect to be able to convert X%.
this maybe true, but in the past month I have gradually brought the site from page 10 to page 3.

However we have tried adwords before, and it just didn't work. If I am going to sink more money into advertising, then the conversion rate of facebook ads for us is tenfold better.

dinkel

26,959 posts

259 months

Tuesday 16th February 2016
quotequote all
Content needs some time to reach your audience.

Buyer journies can take as long as 2 years so I think investment in webcopy is a good choice long term strategy.

Bikerjon

2,202 posts

162 months

Tuesday 16th February 2016
quotequote all
Efbe said:
ah right, no it was biker jon mentioning adwords.

I was just trying to explain that adwords is basically money down the drain,
Sorry to bang on about Adwords - I know you're mostly interested in SEO - but Adwords is only money down the drain if you don't have an extremely well targeted advert, focussed keywords plus a landing page that completely relates to the search term. If you don't do all this then I agree it can be an expensive fail!

SEO is obviously important, but it's a moving target and one algorithm change can undo months of work. That's time down the drain.

Hoofy

76,386 posts

283 months

Tuesday 16th February 2016
quotequote all
Efbe said:
Hoofy said:
My mistake!

What's your budget? I've spoken to a few SEO companies in the past and none of them have mentioned a rebuild. (That might be because the site isn't badly designed, though!)
prob looking to spend c£300 on a review of the site and guidance on what to change/ how to improve.

I don't actually need anything doing, as I can code/amend anything I need to, I just don't have the expertise in SEO.
Don't know anyone who'd do that. Most want ongoing monthly payments to manage your site. Not necessarily code (but they will set up things if the site is not optimal) but it could be stuff like content, external links, monitoring stuff. You could do this yourself if you have nothing better to do.

dinkel

26,959 posts

259 months

Wednesday 17th February 2016
quotequote all
Google is about semantic search. Intelligent and very commercial company: SEO or Adwords? Either way, Google wins.

Efbe

Original Poster:

9,251 posts

167 months

Wednesday 17th February 2016
quotequote all
Bikerjon said:
Sorry to bang on about Adwords - I know you're mostly interested in SEO - but Adwords is only money down the drain if you don't have an extremely well targeted advert, focussed keywords plus a landing page that completely relates to the search term. If you don't do all this then I agree it can be an expensive fail!

SEO is obviously important, but it's a moving target and one algorithm change can undo months of work. That's time down the drain.
I do fully get your point, and we may well try adwords again, but for our sector piling money into facebook advertising just works so much better.

What is frustrating me the most is when I put our site through an SEO tester, and by this I mean everyone I can find, our site rates much better than most of the sites above us for everything barring backlink volumes.
In every other aspects I see that these sites have many issues, with layour, keyword density, etc etc.

Therefore It seems to be backlinks driving most of the ranking power; but then when I look at their backlinks they are 90% obviously junk, created from free listing sites. This is something I would like to avoid!

dinkel

26,959 posts

259 months

Wednesday 17th February 2016
quotequote all
The main question is: do you want loads of traffic... or do you want (need) a handfull of new clients / buyers?

I'd opt for the last.