Industry outlook 2
Industry outlook 2
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Discussion

Ex-biker

Original Poster:

1,315 posts

271 months

Sunday 15th May 2005
quotequote all
ceebmoj said:
Ex-biker said:


The idea of the drawing is to create an alternative to the basic '7' shape, not to redesign it and make a new car.



I understand this however I feal that the kit car industry would benifit from more inervation less reheating.


The problem there is that the '7' seems to maintain its hold as the mainstay of the industry.

Many manufacturers have in the past 'jumped on the band wagon'. Why not (as Toniq have done), instead of just copying someone elses car, attempt to offer people a real alternative? (to what it seems, people want).

I too would really like to see the industry showing us more alternatives.

On question I have never really seen answered is: How do you get someone to buy a kit over the likes of an MX5 or Elise etc?

I don't think you can. If someone wants the Lotus they ain't going think about a kit. One market we need to attract is the people that ask that question to themselves, then go and buy the Lotus etc.

ceebmoj

1,899 posts

285 months

Sunday 15th May 2005
quotequote all
still no spell checker.


I agree the 7 apears to be the mainstay of the industry. So surly we should be asking wht makes the 7 stand out in this way and how can another car be built to move in on this market. I think the folowing are some of the main resons

perfomance bothe from light weight and a good range of engins that will fit.

cost can be built relativly ceaply i.e. locost or you can lavish more and have a nicer one.

very fomulaic stiling making it easy to coppy and produce body work

depending on how you build i.e. building with out windscrean makes it easyer to pass SVA

so if to can get all that in to a more moden pacakeg that looks good you have a winer however.

how do you get pepol to buy kits insted of mx5,eleis I am not sure however I think that comes downn to brand markiting and how kits are presived by the genral public. witch is genraly not that well.

blake

Purple AK

343 posts

267 months

Sunday 15th May 2005
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ozzie dave

574 posts

272 months

Sunday 15th May 2005
quotequote all
perhaps the answer come in the form of the "Blingers" trying to personalise their cars , you cant get more personal than building it yourself , imagine the trouble caused at one of their shows if you turned up in for example Italo's modern 7 ! Perhaps its time for some promotion in different directions .

Ex-biker

Original Poster:

1,315 posts

271 months

Monday 16th May 2005
quotequote all
I agree Dave.

IMO the one of the best places to market a kit is to the Max Power people.

Problem there is that you'll probably end up selling 'em as rolling chassis'

ozzie dave

574 posts

272 months

Monday 16th May 2005
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They wont care as long as the rolling chassis comes with purple & green neons!

fuoriserie

4,560 posts

293 months

Monday 16th May 2005
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I hope I didn't stir up too much of hornets nest with my last posts, but this industry is important to me and others, and maybe an outside view from a distance can see things a little differently, or at least I hope!!!

But thanks for the kind comments and will be looking with a lot of interest to Justin's design renderings.

Maybe something positive has come out of these discussions.............

LongQ

13,864 posts

257 months

Monday 16th May 2005
quotequote all
Ex-biker said:
I agree Dave.

IMO the one of the best places to market a kit is to the Max Power people.

Problem there is that you'll probably end up selling 'em as rolling chassis'


Interesting idea. When they bend their P&J but only have third party insurance what better way to reactiviate the 800W hi fi than install it in a kit?

BUT

Maxxing can be done in small steps as the benefit/pay cheques arrive.

The kit needs at least 4 seats for carrying mates and totty.

Visiting a mate's place of work for an hour or so to get some bits bolted on is viable - finding a workshop and someone who knows what they are doing and has engineering training is a different matter altogether.

So yes, someting close to a rolling chassis might be requird - indeed adviseable for safety reasons.

Now, if someone could get a suitable design, arrange a number of build it yourself premises around the country, make finance available (money spinner there?) and sensible insurance options, would it then be possible to create a market?

When I visit trackdays and look at the attendees it is clear that there are many youngsters who are quite serious about usable performance as well as or instead of pure audiovisual effects. Some sort of kit based on Nova or previous model Corsa, Fiesta or Punto donors may be attractive to the market. Quite how you make it safe enough to stop them killing and maiming themselves I don't really know.