Gallardo wins Design Award
Silver Pencil for baby Lambo
The Lamborghini Gallardo has won a prestigious award for product design, following its nomination for a British Design and Art Direction (D&AD) award.
The Gallardo beat competition from BMW’s Z4 and DaimlerChrysler’s smart roadster to receive one of only 53 awards made out of 23,000 nominations from 55 countries. The only automotive product to receive an esteemed silver pencil in the transport and product design category, the Lamborghini Gallardo joins Virgin’s Upper Class suite redesign and Apple’s Power Book range on the winners’ roster.
The D&AD awards are hailed as the ‘Oscars’ of the creative industry and judged by approximately 250 creative practitioners, are not automatically awarded each year. Known as the ‘Yellow Pencils’, the silver awards are reserved for the most innovative and creative work in advertising and design.
Manfred Fitzgerald, marketing manager for Automobili Lamborghini, accepted the award on behalf of Lamborghini designer Luc Donkerwolke at a London ceremony attended by 1400 design and advertising industry professionals and hosted by Matt Lucas ‘Marjorie Dawes’ from the series Little Britain.
article said:No question, the Gallardo looks nice; but where is its design innovative?
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Known as the 'Yellow Pencils', the silver awards are reserved for the most innovative and creative work in advertising and design.
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It looks like a Murcielago fork, or did I oversee a unique function, social compliance, economic manufacturing- or other feature?Los Angeles said:
Good point, Bodo. The Gallardo is a chip off the old block, so maybe some knowledgeable Ph'er can enlighten us as to what makes its design so destinctive enough to win The Chewed Pencil Award.
it makes it special because it beat the BMWz4 and the smart roadster!!! so comparing to those design 'icons' it is a real winner!!
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