Just about every monthly car mag has a regular watch article now, there was a whole magazine with the last Octane. With the World supposedly in recession for the last few years (I guess that'd depend on where in the World you live!) cars and watches seem to be bucking the trend with people seemingly investing more and more money into them. Pagani, Ferrari, Jaguar and Porsche all have $$$$ cars soon to be launched and there's been a boom in watch and car auctions with top end models from Patek and Ferrari reaching ever increasing prices. Greubel Forsey, MB & F and Urwerk (amongst others) are also doing well.