AML - 2013 - A GOOD START.
Discussion
Probably not too surprising given that AML launched the Vanquish, V12VR and DB9 late in 2012 and deliveries would have started in late 2012 and early 2013.
I think the good news is that all three models should be selling with minimal discount as they are customer rather than dealer specced, unless you can get your hands on a demonstrator. In profit terms likely to be more than 42% up!
Lets hope that we see it continue.
I think the good news is that all three models should be selling with minimal discount as they are customer rather than dealer specced, unless you can get your hands on a demonstrator. In profit terms likely to be more than 42% up!
Lets hope that we see it continue.
Edited by IanV12VR on Friday 8th February 09:38
IanV12VR said:
Probably not too surprising given that AML launched the Vanquish, V12VR and DB9 late in 2012 and deliveries would have started in late 2012 and early 2013.
I think the good news is that all three models should be selling with minimal discount as they are customer rather than dealer specced, unless you can get your hands on a demonstrator. In profit terms likely to be more than 42% up!
Lets hope that we see it continue.
All correct. Stratstone wilmslow have a load of vanquish & DB9 sat outside their workshop waiting for 1st march registrationI think the good news is that all three models should be selling with minimal discount as they are customer rather than dealer specced, unless you can get your hands on a demonstrator. In profit terms likely to be more than 42% up!
Lets hope that we see it continue.
Edited by IanV12VR on Friday 8th February 09:38
However my guess unfortunately is that over the next few months, as the early rush to have the latest thing dies down, pricing on vanquish will go back to the old ways. I have a friend looking at new db9 - they currently seem to be priced at around 125-128 for an ex-demo/pre-registered with fairly basic spec
He is happy at that price but worried based on past experience that within a few months, prices may drop 10-15k so is holding off for now
GusB said:
New V12Vs seem to being offered at massive discounts... Not sure why as cracking car, anyone has any thoughts on this?
GusB
straightforward supply & demandGusB
Edited by GusB on Friday 8th February 10:34
dealerships have loads of them brand new & unregistered. If you are sat on new stock, you have to discount it to sell it, especially if you can pay no more than full list to spec one up at the factory to your exact preferences
plus if you can buy low miles ones for 90ish, who on earth would pay 140oddk for a new one ? (I accept there is some chicken and egg in that argument with the prices of used ones partially ebing based on what you can buy a new one for)
jonby said:
... a load of vanquish & DB9 sat outside their workshop waiting for 1st march registration
This aspect of human behaviour always amuses me.£150K on a car, and must wait for the 13 number plate, that will be out of date in September.
Spend another 0.3% on a (completely) dateless number plate (eg three letter/three number), and your car will then look brand new for years.
My two letter/three number registration cost £10 in (well a few years ago).
Jon39 said:
This aspect of human behaviour always amuses me.
£150K on a car, and must wait for the 13 number plate, that will be out of date in September.
Spend another 0.3% on a (completely) dateless number plate (eg three letter/three number), and your car will then look brand new for years.
My two letter/three number registration cost £10 in (well a few years ago).
+1 took a deal from the factory to register my S before the reg change and stuck our date less plate on it from day one.£150K on a car, and must wait for the 13 number plate, that will be out of date in September.
Spend another 0.3% on a (completely) dateless number plate (eg three letter/three number), and your car will then look brand new for years.
My two letter/three number registration cost £10 in (well a few years ago).
This probably goes back to when the registration letter changed once a year. From a value point of view it is the model year that makes the difference rather than if it is registered in February or March! When I got the V12VR as I had decided the car was to be a keeper then I just got it as quick as I could 
Jon/Mikey, i take your point and dont necessarily disagree with you but when dealers are valueing cars (CAP black book), there are distinct differences in values dependent on whether cars are 09/59/10/61 plates etc and even differences if the car is say, for eg, a 2009 (59) and a 2010 (59).
Mako V12V said:
Jon/Mikey, i take your point and dont necessarily disagree with you but when dealers are valueing cars (CAP black book), there are distinct differences in values dependent on whether cars are 09/59/10/61 plates etc and even differences if the car is say, for eg, a 2009 (59) and a 2010 (59).
Quite. I was though, only thinking about the appearance aspect.I understand your future valuation comments, but presumably anyone spending £150K on a new Aston Martin, would say goodbye to £60,000 within three years. So waiting for the next registration date letter, might change that to say £55,000.
Probably would not really make very much financial difference to the £150K buyers?
Cheers
Edited by Jon39 on Friday 8th February 13:06
I think waiting for turn of the year makes some sense, even though of course the letter doesn't change. I also imagine that when selling after a relatively short period like 9-18 mths, which reg plate it has might have more of a difference in value
But as others have said, in most instances, it won't have huge impact on value.
Having said all that, it may not primarily be about value. I guess it depends how long they have been waiting for - many of these people will have ordered a good few months ago for 1st march registration, called now to be told it's arrived a few weeks early (we are only 20 days away now), know it's bad weather so the car might not be used much right now and requested to stick to march 1st that they were expecting anyway
Remember there have been an awful lot of new vanquishes sold so it may be a big number waiting but still be a small percentage of the total number ordered for delivery around now
it['s worth adding the factory have been rushing orders through so cars are being delivered quite a bit earlier than expected for a lot of people
But as others have said, in most instances, it won't have huge impact on value.
Having said all that, it may not primarily be about value. I guess it depends how long they have been waiting for - many of these people will have ordered a good few months ago for 1st march registration, called now to be told it's arrived a few weeks early (we are only 20 days away now), know it's bad weather so the car might not be used much right now and requested to stick to march 1st that they were expecting anyway
Remember there have been an awful lot of new vanquishes sold so it may be a big number waiting but still be a small percentage of the total number ordered for delivery around now
it['s worth adding the factory have been rushing orders through so cars are being delivered quite a bit earlier than expected for a lot of people
Jon39 said:
jonby said:
Remember there have been an awful lot of new Vanquishes sold ....
I didn't know. That is great news.Presumably good sales of the top model, will hopefully produce the biggest margin.
All helpful to the success of AML.
Average options / extras significantly higher too, through a combination of four things:
-More cosmetic options available than on any other aston (e.g. carbon roof, choice of colours on centre console, more wheel options, embroidery options, etc, etc)
-More cars being specced by the customer rather than the factory/dealer so higher take up of the available options
-For the same reason as the one abve, Q being used far far more
-higher 'real world' base price than anything else for a good while so spending on options seen as 'less important' - it's a real world 195 odd thousand base price OTR so spending 10% on extras not daft at all
Result is 15-20k options being pretty standard, average vanquish hitting the road at 210-220k and effectively almost unheard of to be less than 205
So much more profitable per unit for dealer and factory - I reckon many times more £s profit per car for both than anything else in recent times, 1-77 & Zag perhaps aside.
BUT I also believe there has been a massive drop-off in interest now all those waiting for ages or caught up in the initial hype have been satisfied, weather is poor, time of year not great and still not many been in as yet to drive the demonstrators- if it does pick up againo, one assumes it won't be for a couple of months and potentially, by then it will be too late to get back to 'no discount' if in the meantime one or two dealers start dropping the price as everyone else will then have to follow suit
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