Is PH really sinking this low with advertising?
Discussion
Bill said:
Pixelpeep said:
Fair enough but don't you have a top secret gadget phone (or email) that you could discuss this issue and at least give us some feedback?
We wish..."We want you to keep our site running but aren't going to pay you and will leave you on your own to deal with the people we p
s off when we don't want to bother with the proles."I can't believe the number of issues we are having with adverts. At least the site doesn't seem to slow to a crawl every few days anymore though.
I see my future and it involves an adblocker if things don't improve.
Lee here,
Thanks for the feedback. Here is the background on online display ads which I posted a few weeks ago:
1. Volume of Ads
On the advertising front we have actually reduced the number of display ads being presented by over 25%, specifically the number of on page ads in the classifieds - home results and vehicle details pages which now runs at two ads. This, strong visitor numbers, and the new classifieds implementation has resulted in the volume of tracked enquiries (emails and calls) to our dealers rising by over 30% in February. This is really good news for buyers and sellers alike.
2. Ad Formats
The online advertising industry is trending to larger formats. We are therefore trialling new ad formats from agencies and are working hard on the targeting and frequency of these ads. Interestingly these ads are getting good response and engagement from PHers, particularly Jaguar and Sky. A number we have tested, we have removed, despite the revenue offered to us. We do review feedback and the performance of the advertising.
We have ring-fenced the forum not to display the take-over formats. Occasionally they do break through and active monitoring by our team and the community means we do respond reasonably well.
3. Ad Quality
Overall ad quality has improved. We have minimised the Google exchange ads which presented a lot of display and AdWords of mixed quality such as ‘European brides’, and the vast majority of ads are now from recognised brands.
You will be seeing more motoring related ads. We’ve rolled out really attractive packages to the dealer and aftersales market. Already, there are over 50 running right now from Porsche dealers to specific insurance offerings. Results are looking good and you will see many more motoring ads that are really interesting to in relation to your favourite cars.
In summary we are moving with the market, we are running less ads, albeit with occasional larger formats, with improving content relevancy. We are working hard to get the balance, targeting and quality right.
Thanks for the feedback. Here is the background on online display ads which I posted a few weeks ago:
1. Volume of Ads
On the advertising front we have actually reduced the number of display ads being presented by over 25%, specifically the number of on page ads in the classifieds - home results and vehicle details pages which now runs at two ads. This, strong visitor numbers, and the new classifieds implementation has resulted in the volume of tracked enquiries (emails and calls) to our dealers rising by over 30% in February. This is really good news for buyers and sellers alike.
2. Ad Formats
The online advertising industry is trending to larger formats. We are therefore trialling new ad formats from agencies and are working hard on the targeting and frequency of these ads. Interestingly these ads are getting good response and engagement from PHers, particularly Jaguar and Sky. A number we have tested, we have removed, despite the revenue offered to us. We do review feedback and the performance of the advertising.
We have ring-fenced the forum not to display the take-over formats. Occasionally they do break through and active monitoring by our team and the community means we do respond reasonably well.
3. Ad Quality
Overall ad quality has improved. We have minimised the Google exchange ads which presented a lot of display and AdWords of mixed quality such as ‘European brides’, and the vast majority of ads are now from recognised brands.
You will be seeing more motoring related ads. We’ve rolled out really attractive packages to the dealer and aftersales market. Already, there are over 50 running right now from Porsche dealers to specific insurance offerings. Results are looking good and you will see many more motoring ads that are really interesting to in relation to your favourite cars.
In summary we are moving with the market, we are running less ads, albeit with occasional larger formats, with improving content relevancy. We are working hard to get the balance, targeting and quality right.
LeePH said:
Lee here,
Thanks for the feedback. Here is the background on online display ads which I posted a few weeks ago:
1. Volume of Ads
On the advertising front we have actually reduced the number of display ads being presented by over 25%, specifically the number of on page ads in the classifieds - home results and vehicle details pages which now runs at two ads. This, strong visitor numbers, and the new classifieds implementation has resulted in the volume of tracked enquiries (emails and calls) to our dealers rising by over 30% in February. This is really good news for buyers and sellers alike.
2. Ad Formats
The online advertising industry is trending to larger formats. We are therefore trialling new ad formats from agencies and are working hard on the targeting and frequency of these ads. Interestingly these ads are getting good response and engagement from PHers, particularly Jaguar and Sky. A number we have tested, we have removed, despite the revenue offered to us. We do review feedback and the performance of the advertising.
We have ring-fenced the forum not to display the take-over formats. Occasionally they do break through and active monitoring by our team and the community means we do respond reasonably well.
3. Ad Quality
Overall ad quality has improved. We have minimised the Google exchange ads which presented a lot of display and AdWords of mixed quality such as ‘European brides’, and the vast majority of ads are now from recognised brands.
You will be seeing more motoring related ads. We’ve rolled out really attractive packages to the dealer and aftersales market. Already, there are over 50 running right now from Porsche dealers to specific insurance offerings. Results are looking good and you will see many more motoring ads that are really interesting to in relation to your favourite cars.
In summary we are moving with the market, we are running less ads, albeit with occasional larger formats, with improving content relevancy. We are working hard to get the balance, targeting and quality right.
Hi Lee - thank you for the feedback.Thanks for the feedback. Here is the background on online display ads which I posted a few weeks ago:
1. Volume of Ads
On the advertising front we have actually reduced the number of display ads being presented by over 25%, specifically the number of on page ads in the classifieds - home results and vehicle details pages which now runs at two ads. This, strong visitor numbers, and the new classifieds implementation has resulted in the volume of tracked enquiries (emails and calls) to our dealers rising by over 30% in February. This is really good news for buyers and sellers alike.
2. Ad Formats
The online advertising industry is trending to larger formats. We are therefore trialling new ad formats from agencies and are working hard on the targeting and frequency of these ads. Interestingly these ads are getting good response and engagement from PHers, particularly Jaguar and Sky. A number we have tested, we have removed, despite the revenue offered to us. We do review feedback and the performance of the advertising.
We have ring-fenced the forum not to display the take-over formats. Occasionally they do break through and active monitoring by our team and the community means we do respond reasonably well.
3. Ad Quality
Overall ad quality has improved. We have minimised the Google exchange ads which presented a lot of display and AdWords of mixed quality such as ‘European brides’, and the vast majority of ads are now from recognised brands.
You will be seeing more motoring related ads. We’ve rolled out really attractive packages to the dealer and aftersales market. Already, there are over 50 running right now from Porsche dealers to specific insurance offerings. Results are looking good and you will see many more motoring ads that are really interesting to in relation to your favourite cars.
In summary we are moving with the market, we are running less ads, albeit with occasional larger formats, with improving content relevancy. We are working hard to get the balance, targeting and quality right.
Can you confirm that the screenshots in this thread showing the top banner ads are 'how you expected them' and that they are by design and to be expected in the future?
LeePH said:
Lee here,
Thanks for the feedback. Here is the background on online display ads which I posted a few weeks ago:
1. Volume of Ads
On the advertising front we have actually reduced the number of display ads being presented by over 25%, specifically the number of on page ads in the classifieds - home results and vehicle details pages which now runs at two ads. This, strong visitor numbers, and the new classifieds implementation has resulted in the volume of tracked enquiries (emails and calls) to our dealers rising by over 30% in February. This is really good news for buyers and sellers alike.
2. Ad Formats
The online advertising industry is trending to larger formats. We are therefore trialling new ad formats from agencies and are working hard on the targeting and frequency of these ads. Interestingly these ads are getting good response and engagement from PHers, particularly Jaguar and Sky. A number we have tested, we have removed, despite the revenue offered to us. We do review feedback and the performance of the advertising.
We have ring-fenced the forum not to display the take-over formats. Occasionally they do break through and active monitoring by our team and the community means we do respond reasonably well.
3. Ad Quality
Overall ad quality has improved. We have minimised the Google exchange ads which presented a lot of display and AdWords of mixed quality such as ‘European brides’, and the vast majority of ads are now from recognised brands.
You will be seeing more motoring related ads. We’ve rolled out really attractive packages to the dealer and aftersales market. Already, there are over 50 running right now from Porsche dealers to specific insurance offerings. Results are looking good and you will see many more motoring ads that are really interesting to in relation to your favourite cars.
In summary we are moving with the market, we are running less ads, albeit with occasional larger formats, with improving content relevancy. We are working hard to get the balance, targeting and quality right.
Wow, almost a complete copy and paste exercise from the other thread - http://www.pistonheads.com/gassing/topic.asp?h=0&a...Thanks for the feedback. Here is the background on online display ads which I posted a few weeks ago:
1. Volume of Ads
On the advertising front we have actually reduced the number of display ads being presented by over 25%, specifically the number of on page ads in the classifieds - home results and vehicle details pages which now runs at two ads. This, strong visitor numbers, and the new classifieds implementation has resulted in the volume of tracked enquiries (emails and calls) to our dealers rising by over 30% in February. This is really good news for buyers and sellers alike.
2. Ad Formats
The online advertising industry is trending to larger formats. We are therefore trialling new ad formats from agencies and are working hard on the targeting and frequency of these ads. Interestingly these ads are getting good response and engagement from PHers, particularly Jaguar and Sky. A number we have tested, we have removed, despite the revenue offered to us. We do review feedback and the performance of the advertising.
We have ring-fenced the forum not to display the take-over formats. Occasionally they do break through and active monitoring by our team and the community means we do respond reasonably well.
3. Ad Quality
Overall ad quality has improved. We have minimised the Google exchange ads which presented a lot of display and AdWords of mixed quality such as ‘European brides’, and the vast majority of ads are now from recognised brands.
You will be seeing more motoring related ads. We’ve rolled out really attractive packages to the dealer and aftersales market. Already, there are over 50 running right now from Porsche dealers to specific insurance offerings. Results are looking good and you will see many more motoring ads that are really interesting to in relation to your favourite cars.
In summary we are moving with the market, we are running less ads, albeit with occasional larger formats, with improving content relevancy. We are working hard to get the balance, targeting and quality right.
Shame you aren't taking the time to fully engage with the issues at hand.
Podie said:
Wow, almost a complete copy and paste exercise from the other thread - http://www.pistonheads.com/gassing/topic.asp?h=0&a...
Shame you aren't taking the time to fully engage with the issues at hand.
AgreedShame you aren't taking the time to fully engage with the issues at hand.
Most of what Lee says makes sense when looking at it from a business perspective, although I hate the justification that "it's what the market is doing". You don't have to follow suit.
It's like been in a queue on the phone and being told "your call is important to us". Is bloody isn't, otherwise you wouldn't have this crap system and you would buck the cost focused trend and actually listen to what customers want.
It's like been in a queue on the phone and being told "your call is important to us". Is bloody isn't, otherwise you wouldn't have this crap system and you would buck the cost focused trend and actually listen to what customers want.
Edited by Paul O on Tuesday 25th March 09:43
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