Mercedes marketing madness

[RudeDog]

I've just ordered a C63 AMG from Mercedes which inevitably means that my email address is now on their mailing list. The first email-shot I have received from them is for "driving lessons". I opened it thinking that it might be an advanced driving course, maybe even with some track tuition, but no, its for 16 year olds to get a head start by learning to drive at a private facility prior to legally being allowed on the roads.

They must be doing a roaring trade if they have so many C63 orders being placed by 16 year olds who haven't yet considered how they might learn to drive! My first car was a Vauxhall Chevette...

[Rarefied Brains]

It's shrewd brand marketing..
I am still using the same razor i received in the post in 1994.. admittedly i did try out at least one alternative but by then i was accustomed to it

[NPI]

I'm guessing they're thinking / hoping you have teenage kids or nephews / nieces that you might want to treat.

Or maybe that you'll post about it on an internet motoring forum to get them some free publicity.

[RudeDog]

NPI said:

I'm guessing they're thinking / hoping you have teenage kids or nephews / nieces that you might want to treat.

Or maybe that you'll post about it on an internet motoring forum to get them some free publicity.

If its the latter then I guess it worked. No kids, nephews or nieces of any kind, let alone of driving age. I'm far too young for that!

[Chris200]

Ummm, tick the box to say don't send me any rubbish! It's what I have done.

[RudeDog]

I'm pretty sure I did!

[GilesGuthrie]

I enjoyed the ones that showed up in early February. "Buy your loved one something special for this Valentine's Day".

Thank you, but she'll get flowers, and she'll consider herself lucky...

[AMG Merc]

Maybe they think you'd let your kids loose in your new 63

[ecain63]

GilesGuthrie said:

Thank you, but she'll get flowers, and she'll consider herself lucky...

Ain't that the truth!