RE: JLR future tech

Author
Discussion

skyrover

12,671 posts

204 months

Thursday 24th July 2014
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norscot said:
Apart from the new engine program, the program is scarily lacking in solid engineering content, as opposed to pie in the sky gadgetry.
Yup... blingy footballer crap rather than improving the fundamental engineering.

Of course land rover always got the engineering side spot on, hence why they are top of the reliability tables smile

havoc

30,064 posts

235 months

Thursday 24th July 2014
quotequote all
skyrover said:
Yup... blingy footballer crap rather than improving the fundamental engineering.

Of course land rover always got the engineering side spot on, hence why they are top of the reliability tables smile
You're spot-on...but sadly, look what's selling at that level of the market. Yep, it's blingy, waste-of-space/money/effort/attention "look at me" crap.

...and so long as the after-market service is good enough, new-car buyers seem remarkably disinterested in reliability...




(In other news, look at the residuals for Jaguars...clearly the trade/2nd hand market have more sense!)

unrepentant

21,257 posts

256 months

Thursday 24th July 2014
quotequote all
havoc said:
skyrover said:
Yup... blingy footballer crap rather than improving the fundamental engineering.

Of course land rover always got the engineering side spot on, hence why they are top of the reliability tables smile
You're spot-on...but sadly, look what's selling at that level of the market. Yep, it's blingy, waste-of-space/money/effort/attention "look at me" crap.
That's your opinion. But you buy second hand Honda's so building new Range Rovers to suit you would be a bit fking pointless wouldn't it?

Personally I like the new technology. The latest voice control systems are great, bluetooth audio streaming is cool, new InApps technology will be great for people who are in their car a lot of the time, the new generation of blind spot monitoring systems, adaptive lighting, adaptive cruise, lane departure warning systems etc.. are all good safety advances.

People who buy new luxury cars demand this sort of equipment. If people who buy old Honda's tend to dimiss it as "waste of space crap" I guess Land Rover can probably live with that. rolleyes

zeppelin101

724 posts

192 months

Friday 25th July 2014
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This may seem like an obvious thing to say, but you know there is more than one department within a car company?

A sub-section of one of those is looking at technology and "wow-factor" bits that get people in the door.

The majority of the other ones are engineering a car.

Saying "shouldn't they be focussing on real engineering" seems a bit... dim-witted.

JonnyVTEC

3,005 posts

175 months

Friday 25th July 2014
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Yeah they are kinda still doing the bread and butter stuff aswell. You know to make the cars that this technology is actually put into.

havoc

30,064 posts

235 months

Friday 25th July 2014
quotequote all
unrepentant said:
havoc said:
skyrover said:
Yup... blingy footballer crap rather than improving the fundamental engineering.

Of course land rover always got the engineering side spot on, hence why they are top of the reliability tables smile
You're spot-on...but sadly, look what's selling at that level of the market. Yep, it's blingy, waste-of-space/money/effort/attention "look at me" crap.
That's your opinion. But you buy second hand Honda's so building new Range Rovers to suit you would be a bit fking pointless wouldn't it?

Personally I like the new technology. The latest voice control systems are great, bluetooth audio streaming is cool, new InApps technology will be great for people who are in their car a lot of the time, the new generation of blind spot monitoring systems, adaptive lighting, adaptive cruise, lane departure warning systems etc.. are all good safety advances.

People who buy new luxury cars demand this sort of equipment. If people who buy old Honda's tend to dimiss it as "waste of space crap" I guess Land Rover can probably live with that. rolleyes
Ah, bless...sensitive soul aren't you! Feel the need to defend your blingy, "look at me" purchases, do you?!? And please feel free to attack my choice of cars - I'm perfectly secure in what I choose to drive, unlike you...

The simple fact is that driving is an act that SHOULD require the driver's attention all of the time. Inattention is the primary cause of the majority of accidents, and a lot of this tech either:-
- distracts the driver
- gives him additional opportunities to distract him/herself
- gives him/her a false sense of security because some technology is doing for them what they previously had to do themselves. Except the tech isn't perfect.


(BTW, I used to work for JLR, and still sell into them. I suspect I know just a little bit more about them than you do...)

unrepentant

21,257 posts

256 months

Saturday 26th July 2014
quotequote all
havoc said:
(BTW, I used to work for JLR, and still sell into them. I suspect I know just a little bit more about them than you do...)
I suspect you don't but I will be in the UK with JLR next month and will be visiting Solihull and Gaydon so I'll mention your name and see what reaction I get. wink

martin elaman

94 posts

127 months

Saturday 26th July 2014
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If I'm not mistaken didn't they bring over half the evo magazine road test team - or some at least- to work here? So evo preached the idea of thrill and feel, for years, and now they get to a car company to make a difference, and its all electric and sterile. Craziness. martin

Planet Claire

3,321 posts

209 months

Saturday 26th July 2014
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Max_Torque said:
gsuk1 said:
Customers just want "gadgets"....

I agree. I do wonder however how much of this apparently "necessary" tech never gets used. My car has voice activation for example. Never use it. Why would i? Much easier, more intuitive and safer to just turn the radio on by pressing the knob on the dash (a fixed knob, that only turns the radio on, doesn't move or "hide" within 15 other menus, and a knob that can both be operated and has feedback (a nice "click") without taking ones eyes off the road.

I'm going to get my crystal ball out here and say that in not very many years, the EU is going to have to start legislating against certain "gadgets" in cars as the accidents caused by said distractions are going to become the biggest killer on our roads..........
Interesting to read the article because I have just been involved in trials this week for JLR for precisely this reason; how easy/distracting it is to control the on-board touchscreen apps.

unrepentant

21,257 posts

256 months

Saturday 26th July 2014
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Planet Claire said:
Interesting to read the article because I have just been involved in trials this week for JLR for precisely this reason; how easy/distracting it is to control the on-board touchscreen apps.
Interesting. The InApps technology will allow people to control apps on their phones through the touch screen and will incorporate "speak to text". I do wonder at what point there is too much technology and I'm guessing that all the manufacturers are getting close to it.

Most states in the US still allow use of hand held phones and in many it's still legal to text whilst driving which I find bizarre.

The Vambo

6,643 posts

141 months

Saturday 26th July 2014
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unrepentant said:
havoc said:
(BTW, I used to work for JLR, and still sell into them. I suspect I know just a little bit more about them than you do...)
I suspect you don't but I will be in the UK with JLR next month and will be visiting Solihull and Gaydon so I'll mention your name and see what reaction I get. wink
I love it when a "do you know who I am?" turns out like that.

What a dick.

MajorProblem

4,700 posts

164 months

Saturday 26th July 2014
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Name dropping at a car factory. Wow.

Pesty

42,655 posts

256 months

Saturday 26th July 2014
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gck303 said:
Imafreeman said:
Aaaggh. Stop filling cars with this technology. I don't want it.

Bad enough our new Evoque now is being delivered with tyre pressure monitoring sensors I don't need or want.
TPMS is mandatory in the US. When you have 60 degree temperature fluctuations over the year (-30 to +30C) they are very useful to manage your tyres.

Given that many (most?) puncture are cause by excessive heat in tyres with low pressure cause dangerous rapid deflation at speed, they are a very useful safety measure.

I would like it on my car...
I can understand people being against technology that interferes or dulls driving experience but don't get how people can be against things like tpms.
I used to check tyre pressures regularly but I've got lazy these last few years. However my car has tpms. And it's great. It also has a hard drive, and voice activation and all kinds of other things.

Fine I can understand people not liking auto brakeing or EPAS but things like tpms are useful .

berlintaxi

8,535 posts

173 months

Sunday 27th July 2014
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The Vambo said:
unrepentant said:
havoc said:
(BTW, I used to work for JLR, and still sell into them. I suspect I know just a little bit more about them than you do...)
I suspect you don't but I will be in the UK with JLR next month and will be visiting Solihull and Gaydon so I'll mention your name and see what reaction I get. wink
I love it when a "do you know who I am?" turns out like that.

What a dick.
Do you really believe some low level salesman on a sales conference is going to come into contact with anyone who will know all the suppliers/ex employees at a company the size of Jaguar LandRover, Unrepentant loves to big himself up, but its like the sales guy at PC world claiming to know Bill Gates.

NomduJour

19,106 posts

259 months

Sunday 27th July 2014
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unrepentant said:
People who buy new luxury cars demand this sort of equipment. If people who buy old Honda's tend to dimiss it as "waste of space crap" I guess Land Rover can probably live with that. rolleyes
What they demand is infotainment that doesn't look like it was developed in North Korea - the 15MY updates don't appear to address at all the clunky interface with its ZX Spectrum graphics. They're way, way behind in this respect.

Kolbenkopp

2,343 posts

151 months

Sunday 27th July 2014
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NomduJour said:
They're way, way behind in this respect.
That's not good. I'm surprised how high on the list the gadgetry is for the average buyer / user of this type of car. Counts more than the driving experience for most.

And while for us this is somehow getting priorities wrong, JLR will need to deliver in the area if they want any kind of success with volume fleet cars.

NomduJour

19,106 posts

259 months

Sunday 27th July 2014
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Not about gadgetry - when so many functions are controlled via the screen, it needs to be good (and in a new Range Rover, it isn't).

havoc

30,064 posts

235 months

Sunday 27th July 2014
quotequote all
berlintaxi said:
Unrepentant loves to big himself up, but its like the sales guy at PC world claiming to know Bill Gates.
biggrin

Cheers...think I'd worked that one out.

Vambo - I'm no-one important, I just happen to be in the industry and happen to have a fair understanding of the brand(s) in question - no "do you know who I am" about it...no ego here, unlike Unrepentant...

Kolbenkopp

2,343 posts

151 months

Sunday 27th July 2014
quotequote all
NomduJour said:
Not about gadgetry - when so many functions are controlled via the screen, it needs to be good (and in a new Range Rover, it isn't).
Ah, wasn't aware of that. Not good. Think the trend to "control via screen" is not going away anytime soon => massive savings for the companies. And yes, it obviously needs to work well. Hopefully they will keep or re-introduce a few dedicated controllers for things like HVAC.

unrepentant

21,257 posts

256 months

Sunday 27th July 2014
quotequote all
berlintaxi said:
Do you really believe some low level salesman on a sales conference is going to come into contact with anyone who will know all the suppliers/ex employees at a company the size of Jaguar LandRover, Unrepentant loves to big himself up, but its like the sales guy at PC world claiming to know Bill Gates.
Ooh you are a bitter little man aren't you. What happened, did your missus leave you for a car salesman/? laugh

Believe it or not JLRNA do not hold sales conferences in England. wink