RE: Pay per view: PH Blog

RE: Pay per view: PH Blog

Author
Discussion

Mr Whippy

28,944 posts

240 months

Thursday 30th October 2014
quotequote all
I'd cancel my Netflix if they started paying CH to make car videos like he did.

Crappy audio voice overs, and too much slow motion among other things.

Good content can be paid for, look at the Best Motoring videos for example. People actually buy those on DVD because they're good. They're reviewed in lots of ways, not just driving around drifting.
They even look at technical details and things. Road driving, test tracks, racing courses.


Not to put down CH content, it is what it is. But it's NOT good enough for mass-market paid distribution on it's own as it is now imo.

It was great as a subsidised free channel on YT, but I'd expect a lot more to want to pay for it.

Dave

Mr Will

13,719 posts

205 months

Thursday 30th October 2014
quotequote all
Bullett said:
I don't think Netflix is a good example. People traditionally paid for content like movie rentals, it's just the delivery method that has changed. Good movies have rarely been free (legally) via the internet. I think newspapers is more interesting. People paid for news in physical form, they went on the net and made the same content free. When they tried to charge for it again, few people paid for it. The Times sells access alongside physical copies now to make it attractive for buyers. If a viable free alternative exists why would you pay?
How many physical newspapers do you subscribe to, rather than picking up a copy as and when?

It's not a problem with paying, it's a problem with subscribing.


Bullett

10,873 posts

183 months

Thursday 30th October 2014
quotequote all
One, The Sunday Times, they throw in access to the online site which I never use. I used to have the Sat Telegraph delivered as well but as we often shop on a Sat and have Waitrose cards we get it free.





Just realised how middle class that all sounds.

Maldini35

2,913 posts

187 months

Thursday 30th October 2014
quotequote all
Bullett said:
One, The Sunday Times, they throw in access to the online site which I never use. I used to have the Sat Telegraph delivered as well but as we often shop on a Sat and have Waitrose cards we get it free.





Just realised how middle class that all sounds.
biggrin

KarlMac

4,456 posts

140 months

Thursday 30th October 2014
quotequote all
Just been confirmed CH will be appearing the Goodwood Road and Race channel. Seems like a great fit for both.

Motorrad

6,811 posts

186 months

Thursday 30th October 2014
quotequote all
KarlMac said:
Just been confirmed CH will be appearing the Goodwood Road and Race channel. Seems like a great fit for both.
Good luck. A far better combo than the previous cynical farce.

DonkeyApple

54,920 posts

168 months

Friday 31st October 2014
quotequote all
anonymous said:
[redacted]
TV model. Pre-existing. Not a web model.

PiB

1,195 posts

269 months

Friday 31st October 2014
quotequote all
I'm in America now. A bit O/T but NBC Sports, the channel Drive had an episode on, is doing some really good F1 coverage and F1 history. Will Bluxtin(?) is the lead commentator. I thought it would be boiler plate advertising but NBC is doing some unusually good background on F1 before the USGP. This is an extra cable channel but it's better than anything I've ever seen. And a bit humorous. They had a doc called, '1', then did a special on Mercedes and Ferrari now - all recently recorded, up to date and and interesting. I have to hand it to NBC for doing a great job on this. Much better than when the Indianapolis GP was going on.

Shmee

7,565 posts

212 months

Friday 31st October 2014
quotequote all
One assumes we will now have Chris on the GoodwoodTV (GRRC) YouTube channel: https://www.youtube.com/goodwoodtv

Interesting to see how this turns out!

https://grrc.goodwood.com/road/chris-harris-joins-...

Megaflow

9,345 posts

224 months

Friday 31st October 2014
quotequote all
Funk said:
it could be argued that this is the way it should be; pay for what you want without a load of stuff you don't. Most albums tend to be a few standout tracks with filler these days, very few are written as a story or a journey - they're just a collection of songs by various songwriters for money.

Mentioning Netflix was interesting as it's causing havoc in the satellite/cable world as companies like Sky are the ultimate in bundling crap together in order to upsell. A recent survey showed that 70% of viewers watched only the channels that would be free or on a basic bundle. That means they're paying for hundreds of channels they never watch. The bundling continues with broadband and phone services as companies try to lock people in to increase average revenue per customer or even just fight to retain customers and stop them moving to new suppliers.

Sky wouldn't leave me alone when I set about cancelling, I almost had to take it a restraining order...
That piqued my curiosity, so I just went and double checked what is in Sky's basic package, compared to the variety package that we have. Whilst we watch a lot of stuff on the 'free' channels or on channels included in the basic package, we also watch a lot of stuff on Discovery, Nat Geo, Eurosport, etc.

I *need* Eurosport for Le Mans every year, although next year will be in person for the first time, touch wood...

Mannginger

9,032 posts

256 months

Friday 31st October 2014
quotequote all
Eurosport have a VOD player don't they? Can't you buy a month's subscription in une and then push it from your phone to your TV? Although having said that in person really is the only way forward!

I went once and can't stop going back!

HorneyMX5

5,306 posts

149 months

Friday 31st October 2014
quotequote all
The LeMans webiste also has a PPV option for the weekend which is what I'll be doing next year.

sagarich

1,210 posts

148 months

Friday 31st October 2014
quotequote all
Shmee said:
One assumes we will now have Chris on the GoodwoodTV (GRRC) YouTube channel: https://www.youtube.com/goodwoodtv

Interesting to see how this turns out!

https://grrc.goodwood.com/road/chris-harris-joins-...
I saw the announcement yesterday, could be very interesting.

Chris-R

756 posts

186 months

Friday 31st October 2014
quotequote all
sagarich said:
I saw the announcement yesterday, could be very interesting.
We think so... Chris has the same sort of down-to-earth enthusiasm that infects everyone who turns up at Goodwood events from Breakfast Club to Revival. He's going to be writing lots of stuff for us at GRR, and we're lining him up to help present the live broadcasts from FoS and Revival next year. So that should be great fun too, especially as we want to help him get into some properly competitive cars as well.

There's also scope for great video collaborations... so stay tuned!

EricE

1,945 posts

128 months

Friday 31st October 2014
quotequote all
I always worried about goodwood events on Youtube switching to a "pay per view" model in the future but the fact that one of the people in charge read this thread puts my mind at ease. laugh

Chris-R

756 posts

186 months

Friday 31st October 2014
quotequote all
EricE said:
I always worried about goodwood events on Youtube switching to a "pay per view" model in the future but the fact that one of the people in charge read this thread puts my mind at ease. laugh
Haha - you know what? If we could make PPV turn a healthy profit we might find it hard to resist... smile

The main objective with our event broadcasts is simply to engage as many people as possible with Goodwood events online, and make them want to be here in person the next time. Streaming live daily content to 150+ countries is also great support for our event partners (the folks who turn up with cars to run and make it all possible), so there's no desire to make our broadcasts 'commercial'.

(Although we'll continue to work with advertisers.)

DonkeyApple

54,920 posts

168 months

Friday 31st October 2014
quotequote all
anonymous said:
[redacted]
Nope, it's a pre-existing business model. It's not a model that has been created new for the web. The web is merely the delivery system just like cable, satellite dishes and aerials are/were.

It is the same path as online shopping, an existing model that has migrated and evolved to utilise the web.

Now, look at YouTube and this is a web creation, not a business/model that existed prior to the web. How long have these models been in existence and for how many of those years have they been viable businesses making true profit?

Where is the web model for a SME that doesn't sell a physical, highstreet product or ad space or confidential data? wink The only one that I can think of are the app stores. App stores are the first and arguably only truly new model to successfully monetise the web and it has only achieved that because of what most term Web 2.0, for the original www it is valueless.

Even PPV is barely working for the likes of Netflix and Prime and they still run large traditional revenue streams to support their digital content delivery.

Simply put, to make a small, standalone content channel viable there must be income streams derived from long standing, traditional business methods such as selling a physical product, selling ad space etc because PPV as a web model doesn't actually work as a stand alone model.

Mr Will

13,719 posts

205 months

Friday 31st October 2014
quotequote all
DonkeyApple said:
Where is the web model for a SME that doesn't sell a physical, highstreet product or ad space or confidential data? wink The only one that I can think of are the app stores. App stores are the first and arguably only truly new model to successfully monetise the web and it has only achieved that because of what most term Web 2.0, for the original www it is valueless.
App stores? You mean selling software like has been done since the dawn of computing? The only difference is that it's delivered via download rather than disk and the cost is lower, reducing the barrier to entry for smaller items.

iTunes did the same for MP3s, Kindle has done the same for eBooks. Small, ad-hoc sales work on the internet - what makes video any different?

Mr Whippy

28,944 posts

240 months

Friday 31st October 2014
quotequote all
anonymous said:
[redacted]
To the end user though, are they significantly different?

I just fire up Netflix for a film just like I'd have gone through my DVD's or subscribed to Sky Movies to watch a film.

It's films made to appear on your telly to entertain you for a few free hours.

You either pay, or you watch adverts.


But if people like to make simple things sound complicated so they can justify silly business models that will fail to attract revenue from them, then fine.


Personally I think anyone wanting to charge for crappy (ultimately they are) YT channel content, then they deserve to fail.

They need to be more imaginative at sourcing revenue streams and use the free platform of YT to drive those streams.

You can never charge for anything, even if it's really good, when there is content almost as good for free elsewhere.

People are not stupid.

Megaflow

9,345 posts

224 months

Friday 31st October 2014
quotequote all
Mannginger said:
Eurosport have a VOD player don't they? Can't you buy a month's subscription in une and then push it from your phone to your TV? Although having said that in person really is the only way forward!

I went once and can't stop going back!
They do, not sure how it works, but we also have it for BSB.