Adverts causing the main screen image to jump up and down

Adverts causing the main screen image to jump up and down

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QBee

Original Poster:

20,963 posts

144 months

Wednesday 29th October 2014
quotequote all
I fully appreciate that PH is many things to many people, and has to pay its way with advertising. i would hate to be without PH.

BUT, the recent Sky ads down both sides of the screen are hideous and distracting and I immediately close PH when they appear

Also, the banner ads across the top make the screen image jump up and down the screen so many times that it is very tricky to click on the drop down menus in classifieds with any accuracy.

NO, I am not trying to access classifieds on an iPad - I stopped doing that months ago, as Classifieds crashes my iPad with monotonous regularity. No, this is accessing on a powerful Mac Book Pro laptop, using an accurate mouse and keyboard. Please can you change so that you reserve a specific sized space at the top of the screen for advertising, and load the ads into that?

HSBC, for example, do it that way, and while it sometimes delays what I, the customer, is trying to do, it is better for clicking on the things i want to look at.

Thanks

RacingPete

8,874 posts

204 months

Friday 7th November 2014
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Hi QBee, I think there are several threads on here that address this issue with replies...

LeePH said:
Lee here, thanks for the feedback. Here is a further update on online display ads:

A. Large Ad Formats

The online advertising industry has trended to larger formats. We have been trialling new ad formats from agencies and the team have been working hard on the targeting and frequency of these ads. Results have been good for advertisers, with PH often a best performer for a campaign. However from the feedback we are making the following changes:

1. The push down ad which takes over half the screen, will not be continuing bar the exceptional case from a car manufacturer advertiser.

2. We are implementing this week an improved solution to ensure two large format ads do not appear on the same page.

B. Ad Quality

I think it is worth highlighting that the number of automotive advertisers has doubled since last year, so you should be seeing more motoring related ads from manufacturers, dealers, car finance, insurance and automotive services. Demand from automotive advertisers is rising, which with improved targeting, should deliver even more auto relevant and interesting advertising content to you. We are very much focused that targeted automotive advertising reflects the vast majority of the display advertising on PistonHeads.

C. Classifieds
In regard to the classified comments. The classified section continues to grow in audience and stock. The volume of car stock listed, the tracked leads generated and the number of dealers advertising have all risen over 50% on this time last year. This is good news for buyers and sellers alike.

There will be a new test beta for feedback in the New Year of further improvements covering how cars are displayed, searched and browsed.
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