The economics of new car sales

The economics of new car sales

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thelawnet

Original Poster:

1,539 posts

155 months

Tuesday 18th November 2014
quotequote all
So far this year:

2.14 million cars sold

'000s Maker
287 Ford
229 Vauxhall
184 Volkswagen
139 Audi
124 BMW
119 Nissan
108 Mercedes-Benz
91 Peugeot
82 Toyota
72 Citroen
71 Hyundai
69 Kia
65 Skoda
58 Fiat
55 Renault
49 Land Rover
47 Honda
46 SEAT
42 MINI
35 Volvo
34 Mazda
33 Suzuki
21 Dacia
16 Jaguar
13 Mitsubishi
10 Lexus
7 Porsche
5 Alfa Romeo
4 smart
3 Jeep
3 Chevrolet
2 Subaru
2 MG
2 Chrysler
1 Abarth
1 Ssangyong
1 Bentley
1 Other Imports
1 Maserati
1 Aston Martin
1 Other British
1 Infiniti

Sauce: http://www.smmt.co.uk/2014/11/new-car-registration...

49.9% diesel, 48.1% petrol, 2.0% hybrid/electric

Top models:

Ford Fiesta 116
Ford Focus 74
Vauxhall Corsa 69
Volkswagen Golf 64
Vauxhall Astra 51
Nissan Qashqai 43
Volkswagen Polo 41
Audi A3 39
Fiat 500 38
Nissan Juke 33

So:
  • 66% of new Fords are Fiestas/Focii
  • 52% of Vauxhalls Astras/Corsas.
  • 57% of VWS are Golfs/Polos
Since 2004, avg CO2 has fallen from 179g to 122g, and mpg risen from 42.4 to 59.0mpg

And where the most popular car in 2004 was the Focus, it's now the Fiesta.
http://www.smmt.co.uk/2014/10/september-2014-new-c...

48.5% of new car sales are private, 46.5% fleet, and 5.0% business.

New car sales for 2013 are here:

http://www.smmt.co.uk/wp-content/uploads/sites/2/S...

It shows:

80k minis registered, of which 23k were i10s, 21k up!s and 13k Suzuki altos (top three models = 71.7% of sales)
813k superminis, of which 15% Fiestas, 10% Corsas, 5% Polos, 5% 208s, 5% Fiat 500s (top three = 30% of sales)
588k lower medium, of which 15% Foci, 12% Astras, 11% Golfs, 9% Qashqais, 7% 1 series (top 3 = 38% of sales)
239k upper medium, of which 18% 3 series, 13% C Class, 12% Insignias, 9% A4s, 7% Passatas, 7% Mondeos (top 3 = 43% of sales)
89k executive (once you strip out the C Class, which should be with 'upper medium') of which 32% E Class, 23% 5 series, 17% A6, 14% XF (so top 3= 72% of sales)
8k (!) luxury of which 1.6k S Class, 1.3k XJ, 1.3k SL, 1.2k A8, 1k 7 series (top 3 just over half of sales)
48k sports, of which TT 14%, SLK 11%, Scirocco 11%, MX-5 7%, 6 series 6% (top 3 36% of sales)
248k 'dual purpose' of which Kia Sportage 8%, Evoque 8%, CR-V 6%, Kuga 6%, Freelander 6% (top 3 just 22% of sales)
151k MPVs, of which Zafira 18%, C-Max 14%, B-max 11%, B-Class 5%, S-max 5% (top 3 43% of all sales)

Although there's a 50/50 split between fleet and private sales, the fleet sales are mostly Golf-sized cars:

63% of new Foci
72% of new Astras
67% of new Golfs

were sold to fleet sales

Private sales were much higher in the supermini:

62% of new Fiestas
41% of new Corsas
66% of new Polos
69% of new Fiat 500s

were private sales

Obviously Vauxhall churn out a lot of fleet cars!

And how do a million people a year afford to pay £10k+ on new cars?

They can't. 75% are on finance, most of these on PCP, with hire purchase now something of a relic. £200 a month and the sticker price is basically irrelevant.

Add in leases (which are owned by fleets)and you end up with a very small proportion of people actually buying their new vehicle.....

Whether these deals are actually good for the consumer is going to be a mystery to most people, and I doubt they care. Certainly 'personal finance education' is not really something the government wants to encourage when those millions of new cars a year are pumping billions into the economy....

andburg

7,261 posts

169 months

Tuesday 18th November 2014
quotequote all
amazes me that vauxhall sell so many cars.




thelawnet

Original Poster:

1,539 posts

155 months

Tuesday 18th November 2014
quotequote all
andburg said:
amazes me that vauxhall sell so many cars.
Fleet sales mainly.

Although to be fair, if you strip out the fleet sales nobody (ok relatively few) people want a Focus or Golf either. But at least Ford can sell Fiestas to people paying with their own money (ok, someone else's borrowed money), and VW likewise with Polos.

I can only assume that the majority of the 28,383 Insignias sold went to car rental.

http://www.motoringresearch.com/car-news/vauxhall-...

"Vauxhall’s Fleet and Business-friendly Insignia appeared in the June 2014 top 10 new car registrations chart, seemingly disproving the myth that nobody buys D-sector cars anymore. Sales were up a staggering 114%, revealed Jackson, who explained that “a combination of attractive BIK and the summer months is driving demand, largely in the short-cycle leasing sector, creating ideal conditions for Vauxhall.”"

Short-cycle leasing is leases under a year and includes dealer demonstrators as well as driving school cars (7 month leases, apparently). So they dump a load of cars onto Avis, Hertz, etc.

minghis

1,569 posts

251 months

Tuesday 18th November 2014
quotequote all
andburg said:
amazes me that vauxhall sell so many cars.
They bang 'em out to hire companies and fleets at half the cost of retail, that's most of them. The rest are sold to the older generation who for some reason aspire to them. Weird.

Jim AK

4,029 posts

124 months

Tuesday 18th November 2014
quotequote all
Am I reading that right, 16 Jags & 1 Bentley?

If I am it's cobblers as I know my boss isn't the only person in country to have got one this year. V8 Flying Spur if anyone cares, replacing W12 Flying Spur.

If I'm not, my village is calling!!

thelawnet

Original Poster:

1,539 posts

155 months

Tuesday 18th November 2014
quotequote all
Jim AK said:
Am I reading that right, 16 Jags & 1 Bentley?

If I am it's cobblers as I know my boss isn't the only person in country to have got one this year. V8 Flying Spur if anyone cares, replacing W12 Flying Spur.

If I'm not, my village is calling!!
Figures are in thousands.....

SpeckledJim

31,608 posts

253 months

Tuesday 18th November 2014
quotequote all
Jim AK said:
Am I reading that right, 16 Jags & 1 Bentley?

If I am it's cobblers as I know my boss isn't the only person in country to have got one this year. V8 Flying Spur if anyone cares, replacing W12 Flying Spur.

If I'm not, my village is calling!!
No, you're right. Mercedes have only sold 108 cars this year.

Amazing...

TooMany2cvs

29,008 posts

126 months

Tuesday 18th November 2014
quotequote all
Jim AK said:
Am I reading that right, 16 Jags & 1 Bentley?
"'000s"...

Jim AK

4,029 posts

124 months

Tuesday 18th November 2014
quotequote all
TooMany2cvs said:
"'000s"...
Il be off to my village then..... Didn't see the 000s at top!!

EViS

393 posts

163 months

Tuesday 18th November 2014
quotequote all
SpeckledJim said:
No, you're right. Mercedes have only sold 108 cars this year.

Amazing...
hehe

sparkyhx

4,145 posts

204 months

Tuesday 18th November 2014
quotequote all
find it hard to believe Fiat 500 is 38k. they are everywhere

Tannedbaldhead

2,952 posts

132 months

Tuesday 18th November 2014
quotequote all
thelawnet said:
Obviously Vauxhall churn out a lot of fleet cars!
My choice of company cars were Vauxhall Astra and.......

tumbleweed

.....and that was it.

Noticed the vans were Fiestas so took one of them instead. For those who knock Fordies they really have to drive them. Bloody good cars. They aren't the best sellers for nothing,

cj2013

1,354 posts

126 months

Tuesday 18th November 2014
quotequote all
minghis said:
They bang 'em out to hire companies and fleets at half the cost of retail, that's most of them. The rest are sold to the older generation who for some reason aspire to them. Weird.
I hired a Corsa 1.4 Sri earier in the year from a chain, on return they ask what you think about the car and I said it was a bit st considering it'd retail for nearer 14k.

He said similar to what you have - Vauxhall discount the crap out of them. He said you'd get £2k off just by walking in the dealer, another 1-2k if you work for certain companies (MOD etc.). Apparently they literally give them away.

liner33

10,690 posts

202 months

Tuesday 18th November 2014
quotequote all

"Since 2004, avg CO2 has fallen from 179g to 122g, and mpg risen from 42.4 to 59.0mpg"

Really?? Average mpg 42.4 - 59.0?

I find that astonishing but perhaps I drive gas guzzlers

cj2013

1,354 posts

126 months

Tuesday 18th November 2014
quotequote all
liner33 said:
"Since 2004, avg CO2 has fallen from 179g to 122g, and mpg risen from 42.4 to 59.0mpg"

Really?? Average mpg 42.4 - 59.0?

I find that astonishing but perhaps I drive gas guzzlers
Yup. Most new cars can do 50mpg easily these days.

Even the Fiesta ST can nudge that and more, driven in eco-mode. Hard pushed to find a hatch that could do that in 2004, they pretty much all do it now.

sparkyhx

4,145 posts

204 months

Tuesday 18th November 2014
quotequote all
liner33 said:
"Since 2004, avg CO2 has fallen from 179g to 122g, and mpg risen from 42.4 to 59.0mpg"

Really?? Average mpg 42.4 - 59.0?

I find that astonishing but perhaps I drive gas guzzlers
thats probably largely down to the inexorable rise of the diesel.

E30M3SE

8,467 posts

196 months

Tuesday 18th November 2014
quotequote all
thelawnet said:
So far this year:

2.14 million cars sold
You mean registrations, right?



Fox-

13,233 posts

246 months

Tuesday 18th November 2014
quotequote all
Volkswagen Scirocco in 'Sports' alongside the MX5 and SLK? It's just a hatchback!

TooMany2cvs

29,008 posts

126 months

Tuesday 18th November 2014
quotequote all
E30M3SE said:
thelawnet said:
So far this year:

2.14 million cars sold
You mean registrations, right?
<wide-eyed innocence>
You mean there's a difference...? <shock, horror>

Butter Face

30,279 posts

160 months

Tuesday 18th November 2014
quotequote all
Great news for the Renault group, from 40k+ in 2012 to 60k+ in 2013 to 70k+ so far this year. Very good news!