Checklist for trading name
Discussion
I'm looking into a retail business opportunity, mainly online, and need to choose a trading name. Initially it'll be back bedroom stuff - no intention of setting up a limited company unless it takes off. So, beyond googling it and companies house, what checks should I be doing for trading/brand names for the business?
As it's online I'd be looking more at matching URL's for web use and user names on Ebay / Amazon / Etsy depending on what type of venture you're planning. I've found that combining two words can help in this respect.
So 'Something' Productions, or 'Something' Services, etc. Give you a better chance of finding a usable URL that's not been used before.
So 'Something' Productions, or 'Something' Services, etc. Give you a better chance of finding a usable URL that's not been used before.
Much more general, but the Companies Act 2006 has a list of things you cannot call your business. Might be worth quickly double checking you don't fall foul of any of them.
http://www.legislation.gov.uk/ukpga/2006/46/part/5
Obviously cant use offensive language. Possibly less obviously are not being able to pretend to be endorsed by the state, government or public authority.
http://www.legislation.gov.uk/ukpga/2006/46/part/5
Obviously cant use offensive language. Possibly less obviously are not being able to pretend to be endorsed by the state, government or public authority.
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