Question about a technique to improve google search rankings
Discussion
If you have a main site for a business, is it a good or bad idea to create another site for your business with no company branding and completely different wording but the same basic info and very little mention of the main business name apart from one or two links on this new site linking back to the main site? I've been recommended to do this.
Only if the none branded website has a decent pagerank/backlink profile etc. really you'd need to create a number of these sites to link back not just one. In theory it would help but for the effort you'd be better off buying a link from an established thord party website thats been online a few years and ranks well
It won't really give any benefit unless you put a lot of effort into it to get it linked from other sites, mentioned on social media etc.
Without that google will see it as a pretty irrelevant link and not give much weight to the inbound links from that site, making it pretty pointless.
You could create a microsite that's targetting certain keywords / services to rank well for those phrases and have it all branded with your logo etc. This would be a much better use of the time.
Without that google will see it as a pretty irrelevant link and not give much weight to the inbound links from that site, making it pretty pointless.
You could create a microsite that's targetting certain keywords / services to rank well for those phrases and have it all branded with your logo etc. This would be a much better use of the time.
Hoofy said:
If you have a main site for a business, is it a good or bad idea to create another site for your business with no company branding and completely different wording but the same basic info and very little mention of the main business name apart from one or two links on this new site linking back to the main site? I've been recommended to do this.
The main problem with this approach is that your non-branded site has no authority in the eyes of Google, so the links to your main site will be of very little value.You can build a "ring of authority" around your site by using platforms which in the eyes of Google are valuable. For example, you can create a blog on Wordpress.com with keyword rich articles that link to your site. Because Wordpress is an authority site and your blog will be a subdomain of Wordpress.com, the links to your main site will carry far more weight than if you simple create your own non-branded site from scratch.
There are a number of blogging and article sites that can be used with the above technique:
Blogs
https://wordpress.com/
https://www.tumblr.com/
http://www.livejournal.com/
https://www.blogger.com/
http://www.typepad.com/
http://www.infobarrel.com/
http://www.buzzle.com/
Article sites
http://ezinearticles.com/
http://goarticles.com/
http://www.amazines.com/
http://www.articledashboard.com/
http://www.articlealley.com/
http://www.buzzle.com/
Hoofy said:
Right, so it is a legit method and google won't punish you for it? Thanks. 
If you are creating links to your own site in an attempt to increase or manipulate the SERPs then it's considered a violation of the TOS and if Google catch you doing it, they may penalize your site.CzechItOut said:
There are a number of blogging and article sites that can be used with the above technique:
On the other hand, it is now thought that using some of these article sites can harm your rankings, as Google sees it as an unnatural link.Personally, I think creating this mini site would be a waste of time, for the reasons already mentioned (it won't have any authority in the eyes of Google, so any links from it would be virtually worthless).
I've tried a few of these suggestions myself previously, but have found what works best is focusing on your primary site, creating good quality unique content - then reaching out to other related sites to link back to this content.
Hoofy said:
I see. Hm. So, if my business was about producing teacups, I would be better off creating a separate site/page about (ahem) table furniture then listing stuff such as plates, forks and teacups with a link from the teacups part to my site?
Creating a table furniture site is only worth doing if your new table furniture site was well regarded by Google - which would require a fair amount of time and effort to produce lots of content and get backlinks for it. And if you're going to all that effort, why not just put that in to your teacup site to start with.E.g., you could write articles about comparing different types of teacup, reviews of stainless steel teacups/ceramic teacups, talk about how teacups are made, the history of teacups, famous teacups in films etc... Then approach various sites that are related to teacups in some way (look for high ranking table furniture sites for example), then ask them if they'd be interested in linking to one of your teacup articles.
ehasler said:
Hoofy said:
I see. Hm. So, if my business was about producing teacups, I would be better off creating a separate site/page about (ahem) table furniture then listing stuff such as plates, forks and teacups with a link from the teacups part to my site?
Creating a table furniture site is only worth doing if your new table furniture site was well regarded by Google - which would require a fair amount of time and effort to produce lots of content and get backlinks for it. And if you're going to all that effort, why not just put that in to your teacup site to start with.E.g., you could write articles about comparing different types of teacup, reviews of stainless steel teacups/ceramic teacups, talk about how teacups are made, the history of teacups, famous teacups in films etc... Then approach various sites that are related to teacups in some way (look for high ranking table furniture sites for example), then ask them if they'd be interested in linking to one of your teacup articles.
DSLiverpool said:
Using Zopim live help also enables you to see where referrals are coming from live in real time, to a novice like me its really interesting. Also 5 years ago we got a link on digital spy forums that still gets us traffic today.
Sounds like it needs an operator available all the time? Or am I looking at the wrong site?Hoofy said:
DSLiverpool said:
Using Zopim live help also enables you to see where referrals are coming from live in real time, to a novice like me its really interesting. Also 5 years ago we got a link on digital spy forums that still gets us traffic today.
Sounds like it needs an operator available all the time? Or am I looking at the wrong site?DSLiverpool said:
Hoofy said:
DSLiverpool said:
Using Zopim live help also enables you to see where referrals are coming from live in real time, to a novice like me its really interesting. Also 5 years ago we got a link on digital spy forums that still gets us traffic today.
Sounds like it needs an operator available all the time? Or am I looking at the wrong site?Gassing Station | Business | Top of Page | What's New | My Stuff