Things are getting desperate for the DB9

Things are getting desperate for the DB9

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Discussion

SFO

Original Poster:

5,162 posts

182 months

Wednesday 2nd September 2015
quotequote all
even the plaque is cheap, instead of an actual number for your car (Number X of 150), it merely says "1 of 150"

jonby

5,357 posts

156 months

Wednesday 2nd September 2015
quotequote all
SFO said:
I should the press release more carefully ..

also include are a fancy watch and an odd looking trunk/suitcase which probably doesn't fit in the boot!
I get your drift, but tbf it's not quite that bad - B&O was about £5k the last time I looked and the car is fully loaded - I bet on paper, at list price, there is significantly less than £5k difference between this and an equivalently specced DB9 GT

I get as frustrated with Aston as the next man over their model line up but every car company does limited editions loaded with extras and when they aren't pretending that it's a new model, I don't really see the issue - it's when they give it a new name and suggest it's more powerful & lighter, when the differences are in reality marginal, that I get frustrated

Jon39

12,782 posts

142 months

Wednesday 2nd September 2015
quotequote all

The consensus appears to be, that this is imaginary marketing gone mad.

I suppose if they can sell an extra 150 DB9 cars, to suave looking gentlemen who like to wear a dinner jacket when driving, then at least it will be additional revenue in the AML till.

Is it ever possible, to do too many special editions?
Can they all be collectors items in 25 years time?


toohuge

3,430 posts

215 months

Wednesday 2nd September 2015
quotequote all
Jon39 said:
Is it ever possible, to do too many special editions?
Can they all be collectors items in 25 years time?
Not entirely sure... If you look at the history of the DB7, there were numerous special editions, many of which are either forgotten about - and not advertised as such or hidden away .Some of the colour combinations on the db7 were awesome and some very special cars made their way to owners.

jonby

5,357 posts

156 months

Wednesday 2nd September 2015
quotequote all
toohuge said:
Jon39 said:
Is it ever possible, to do too many special editions?
Can they all be collectors items in 25 years time?
Not entirely sure... If you look at the history of the DB7, there were numerous special editions, many of which are either forgotten about - and not advertised as such or hidden away .Some of the colour combinations on the db7 were awesome and some very special cars made their way to owners.
I guess it's down to perception. To me, if a special edition is not in any way promising performance gains or driving differences and if it's not purporting to be a new model, it's very little different to offering an 'options pack' so I don;t get overly concerned

I imagine it's unlikely to persuade many who weren't already thinking about buying a DB9 to change their mind, but if you were in the market for a fully loaded DB9 GT, it might appeal. That's particularly valid if one of your motives behind buying DB9 GT is that it's the last of the line

I doubt that it will carry a huge premium over non-bond DB9 GT values in years to come, but IMO this edition will carry at least some kind of premium and I guess t the size of any future premium will be of no major concern to those buying it now ?

SFO

Original Poster:

5,162 posts

182 months

Wednesday 2nd September 2015
quotequote all
jonby said:
I get your drift, but tbf it's not quite that bad - B&O was about £5k the last time I looked and the car is fully loaded - I bet on paper, at list price, there is significantly less than £5k difference between this and an equivalently specced DB9 GT
you also get a One-77 steering wheel

and

Bond Edition Black Indoor Car Cover
Bond Edition Luggage Tag

time to place an order before they sell all 150 smile

Agent57

1,631 posts

153 months

Wednesday 2nd September 2015
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It is April fools again already?

mikey k

13,011 posts

215 months

Wednesday 2nd September 2015
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Aston really are milking this Bond malarkey way too much frown
It might endear the brand to the vast majority
BUT those are not the guys paying for the cars and keeping them a float.

quench

498 posts

145 months

Wednesday 2nd September 2015
quotequote all
Pathetic. Wrong message - smacks of the desperate last gasps of a dying brand or a descent into Ferrari cheesiness, pick your poison. Either way, reflects poorly on the judgment of Mr. Palmer as new CEO.

SFO

Original Poster:

5,162 posts

182 months

Wednesday 2nd September 2015
quotequote all
quench said:
Pathetic. Wrong message - smacks of the desperate last gasps of a dying brand or a descent into Ferrari cheesiness, pick your poison. Either way, reflects poorly on the judgment of Mr. Palmer as new CEO.
at least Ferrari makes profits

Zuman

188 posts

112 months

Thursday 3rd September 2015
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syncii said:
Wouldn't stop me buying one if I liked the final price and spec vs equivalent spec DB9 GT.

Edited by syncii on Wednesday 2nd September 23:36
It wouldn't stop me from buying one if I liked the price and spec either...but I do believe that I'd replace anything that has a Bond logo.
In just about every area of passion, the biggest insult is to be regarded as a poseur.

kensilver

312 posts

118 months

Thursday 3rd September 2015
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Nice story here about a DBS with chassis number 007 being gifted to Barbara Broccoli who then sold it on to a banker. This kind of lineage makes more sense - and I guess a pretty profit for someone - than a few screenprinted Bond-theme kickplates on a standard DB9.

https://www.classicdriver.com/en/article/cars/brot...

kensilver

312 posts

118 months

Thursday 3rd September 2015
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Zuman said:
It wouldn't stop me from buying one if I liked the price and spec either...but I do believe that I'd replace anything that has a Bond logo.
In just about every area of passion, the biggest insult is to be regarded as a poseur.
+1
Nicely put.

williamp

19,213 posts

272 months

Thursday 3rd September 2015
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...but if you have the 007 pen, watch, aftershave, goldeneye crew jacket, goldeneye nintendo game the car is the obvious next step.

I think its tacky and crass. I bet it was the last agreement Bez signed before he left

"Dear Andy,

Sorry, theres no more good taste left.."

JulianPH

9,912 posts

113 months

Thursday 3rd September 2015
quotequote all
SFO said:
even the plaque is cheap, instead of an actual number for your car (Number X of 150), it merely says "1 of 150"
I'm pretty sure the second car built will say "2 of 150" etc. wink

It would have better if it was just known as the Bond edition but had no "Bond" or "007" references on the actual car as they are, frankly, cringe worthy.

Equally, wouldn't is have been a far better idea to have done this with the DBS - as at least that car has a bond connection.

In fact, they should have just produced a limited edition run of the DB10 design as actually used in the movie. That would be snapped up and highly collectable. No need for any Bond or 007 references - DB10 says it all.

Edited by JulianPH on Thursday 3rd September 07:48

Jon39

12,782 posts

142 months

Thursday 3rd September 2015
quotequote all

JulianPH said:
I'm pretty sure the second car built will say "2 of 150" etc. wink

Well, there is a problem for AML.

Everyone in the (long or short) queue of buyers, will want car number 7.


George29

14,706 posts

163 months

Thursday 3rd September 2015
quotequote all
Cringeworthy.

mikey k

13,011 posts

215 months

Thursday 3rd September 2015
quotequote all
Jon39 said:
JulianPH said:
I'm pretty sure the second car built will say "2 of 150" etc. wink

Well, there is a problem for AML.

Everyone in the (long or short) queue of buyers, will want car number 7.
hehe

I'd hope not, but you are probably right

Phil74891

1,064 posts

132 months

Thursday 3rd September 2015
quotequote all
It's a beautiful car for sure. If I was looking for a new DB9 I'd look at it. Will also probably be worth a bit more than a normal one in about 750 years too.

If I was buying one I'd negotiate a packet of stick on bullet holes and probably a long rope with one of those hooks for climbing over walls on it. To be kept in the boot for just in case purposes.

Hey, At least it's not as bad an effort as the recent Vantages with the daft stripes.

Roll on Spectre, you can't beat a good Bond film.

ds2000

2,681 posts

191 months

Thursday 3rd September 2015
quotequote all
kensilver said:
+1
Nicely put.
+2 - my thoughts exactly.