Sounds like are going to put your brand name on it so need a copy your company logo and a model number for the new product typically a series of alpha numerics characters that mean something.
I would think it's more likely to be a letter of authorisation to use your logo. Increasingly common now as the Chinese authorities try to clamp down on counterfeit product.
Yes it sounded more official than just 'send us a logo and name'. It's on pause until later in the week anyway. I'll ask her to confirm, as I'm definitely going ahead whatever the case may be.