RE: Speed limit call is 'misleading': campaign

RE: Speed limit call is 'misleading': campaign

Wednesday 2nd August 2006

Speed limit call is 'misleading': campaign

Insurer calls for 40mph on rural roads


Calls for 40mph
Calls for 40mph
In calling for a blanket 40mph speed limit on rural roads, insurer Direct Line is misleading the public, according to road safety campaign Safe Speed.

Safe Speed refuted the insurer's claim that a 'high number of fatalities now occurring on country lanes', and said: "contrary to the sensationalist headline claim, very few drivers 'use the road like a racetrack'."

Safe Speed issued the following statement:

The first critical mistake is to use figures that apply to all rural roads ranging from high specification dual carriageways to low specification country lanes. Clearly different issues apply to such widely different road types. High mileages are being driven safely on all road types by the majority of drivers. Calling for a 40mph speed limit on rural roads without qualification, is not a valid road safety suggestion - it's a PR stunt.

National road safety trends are extremely disappointing, but rural roads are not especially bad.

The absurd claim that 'one third of crashes are caused by speeding' was debunked years ago. The truth is that around five per cent of crashes have 'exceeding the speed limit' as a contributory factor, and often 'exceeding the speed limit' plays no part in crash causation.

Most speeding is the result of drivers recognising a suitable and safe speed from the immediate conditions. In order to drive safely we all carry out ongoing subconscious risk assessments. When hazards threaten we slow down. When they do not we speed up.

Far from being a problem, this behaviour is absolutely vital to road safety. We must have drivers who adjust their speed to suit the hazard environment. Since the risk assessment process is subconscious, it isn't surprising that drivers are largely unable to properly explain their behaviour.

Campaign founder Paul Smith said: "A 40mph blanket rural speed limit is neither necessary nor desirable. Unnecessarily slow speed limits reduce respect for worthwhile speed limits, deskill driving and can cause dangerous frustration and inattention.

"We have had 'speed kills' road safety policy for over a decade with widespread speed limit reductions and mushrooming speed cameras. Despite the self-congratulatory claims from Department for Transport and the camera partnerships, these policies are an abject failure with road deaths and road crash hospitalisations stubbornly failing to fall. The system is only supported by tortured statistics and oversimplified arguments. The 'slower is safer brigade' have yet to explain why it isn't working after over a decade.

"The authorities must stop denying reality. 'Speed kills' road safety policy has failed comprehensively. We must return to psychologically sound road safety policies based on skills, attitudes and responsibilities. We'll see no improvement in road safety until we do.

"You can't measure safe driving in miles per hour."

The ABD weighs in

Meanwhile, road safety group, the Association of British Drivers, has suggested that Direct Line's survey takes road safety `up a blind alley’. The survey demands a limit of no more than 40mph on all rural roads because of “the high number of fatalities now occurring on country lanes”.

A quick check on accidents and accident rates by road class and severity from Transport Statistics GB 2005 shows that accident rates are much lower on rural roads than urban ones -- 70 accidents per 100 million vehicle/km occur on urban A-roads against 25 on rural A-roads, while 64 accidents per 100 million vehicle/km on other urban roads against 46 on other rural roads.

Direct Line did not produce a supporting analysis but inferred that because 26 per cent of rural drivers surveyed admit to exceeding 60mph speed limits on rural roads, speeding is `one of the main causes of accidents’.

Mark McArthur-Christie, the ABD’s Director of Policy said: “It’s difficult to see the road safety logic behind Direct Line’s rather confused argument. They don’t offer any evidence that the fatal crashes are related to people breaking the 60mph limit -- because there is none. And if breaking the 60 limit were the problem, where is the sense in reducing that limit to 40mph? This reads more like a PR-driven survey than serious road safety.”

McArthur-Christie concluded “We must move away from the view that `the answer’s a blanket speed limit - now what’s the question?’ A safe speed for the conditions varies constantly, from second to second and can be significantly above or below 40mph. Good drivers know and recognise this. Blanket speed limits just increase frustration overtakes, cause drivers to tailgate and reduce respect for speed limits generally. Forcing compliance with such limits reduces attention and stops drivers thinking for themselves - a head on collision between two cars doing 40mph is still likely to be fatal, and speedo watching, brain dead driving makes this more likely on country lanes.”

Links

Author
Discussion

angrys3owner

Original Poster:

15,855 posts

230 months

Wednesday 2nd August 2006
quotequote all
I totally despair at this attitude of speed kills... when will common sense take hold again?

E38

723 posts

214 months

Wednesday 2nd August 2006
quotequote all
Its not common sence, its money.
Which is cheaper, well maintained, safe roads, with well educated drivers using them, OR excuses for roads with 30 limits everywhere, along with complete numpties behind the wheel.
Then merly shove the idea of speed being the problem down everyones throats and even more money can be saved.

jsr

1,155 posts

251 months

Wednesday 2nd August 2006
quotequote all
How about making ALL roads + motorways maximum speed limit 10mph. No one would be killed, very few injured, and insurers would have to pay out next to no claims.



F&%ki£g muppets

havoc

30,086 posts

236 months

Wednesday 2nd August 2006
quotequote all
McArthur-Christie has this right - it's a publicity stunt aimed at further brainwashing the morons of this country and paving the way for further, less-extreme limit changes (downwards, naturally).

Anyone want to wait and see how long before the MD of DirectLine gets his peerage?!?

andytk

1,553 posts

267 months

Wednesday 2nd August 2006
quotequote all
Well, thats Direct Line just lost themselves a renewal....

If I could be arsed I could even write and tell them it was because of this PR stunt.

I hate insurance cos, if they're not overcharging us then they're trying to track us (for our "own good" of course ) and now the bastards are trying to get the speed limits reduced.

Tossers

Andy

dinkel

26,959 posts

259 months

Wednesday 2nd August 2006
quotequote all
jsr said:
How about making ALL roads + motorways maximum speed limit 10mph. No one would be killed, . . .


I doubt that. At 10mph I'd fall asleep very soon. Speed keeps me awake and alert. But then, we're not all speedy drivers. Gawd, the faster I CAN drive the more I get irritated by slowsters . . .

chrisgr31

13,487 posts

256 months

Wednesday 2nd August 2006
quotequote all
I read this on the AOL news page http://motoring.aol.co.uk/article.adp and do plan to write to Direct Line and complain, particularly as my insurance is with them. If all those that were annoyed by it did so they would soon realise that jumping on a bandwagon was not such a good idea, especially as the poll on the AOL page says that 42% of the respondents believe the speed limit is too low. Not even a majority!

pcwilson

1,245 posts

237 months

Wednesday 2nd August 2006
quotequote all
Does anyone know where Direct Line called for 40mph on rural roads?

That Daddy

18,962 posts

222 months

Wednesday 2nd August 2006
quotequote all
i use rural roads every day for some distance,the near misses ive seen aint because of speeding its lack of speed,where you get some mug overtaking in the daftest of places trying to get past some clown driving to slow with on coming traffic,speed excess speed as nothing to do with it.when we are all trying to get to work you always have someone with all the time in the world,but some mug who,s driving stupid cos hes 5 minutes late.Craaaaaaaaaaaaazy.

BliarOut

72,857 posts

240 months

Wednesday 2nd August 2006
quotequote all
pcwilson said:
Does anyone know where Direct Line called for 40mph on rural roads?
I was looking for the report on their site and couldn't find it. If I do I'll certainly register my displeasure with them

D_Mike

5,301 posts

241 months

Wednesday 2nd August 2006
quotequote all
"We're also calling on the Government to reduce the speed limit from 60mph to 40mph as we feel the current speed limit is too fast for narrow rural lanes.''

idiotic. The speed limit is a limit, not a target. If its dangerous t travel at the speed limit then go more slowly. There may be parts of the same road further on where 60mph is pefectly acceptable.

The speed at which you drive is down to you, not the number on the signs by the side of road.

jasandjules

69,931 posts

230 months

Wednesday 2nd August 2006
quotequote all
If 26% of the motorists said they exceed the speed and DL equate this to speed causes accidents, what happened to the other 74%?

If EVERYONE on here with a DL policy cancelled and told them why, we may get somewhere.

mk1fan

10,523 posts

226 months

Wednesday 2nd August 2006
quotequote all


And who says the insurance industry has no sense of humour.

smallgun

256 posts

234 months

Wednesday 2nd August 2006
quotequote all
I travel to and from work every day on narrow country lanes and never have any problem with the regular users of the roads. Most are extremely courtious, there's the odd one or two white van drivers who are determined to get to their destination before they started their journey.
We have just had a 40 mph zone added to a straight wide road past the local pub, you now get those who obey the new speed and those who don't who are determined to pass irrespective of on coming traffic.
Taking the same action as Direct Line I could conclude that speed limits cause more accidents than no limits.
If I was the MD of Direct Line I would push for more advanced driver training which would I'm sure reduce the accident rate considerably.

Here's hoping nobody in authority takes any notice of their twaddle.

vinny1275

4 posts

223 months

Wednesday 2nd August 2006
quotequote all
Presumably the people who said that the limit needs to be 40 are the same bugg3rs I get stuck behind on my way to work - doing 45 in a 60 - who then completely ignore the 30 signs when they enter a village, where they're much more likely to encounter pedestrians / cyclists / horses / other cars joining the road.

Road safety should be moved away from speed and onto accurate hazard and condition perception. Having lived in Swindon for a couple of years, if someone could teach people there what lanes round a roundabout are for, that would also be useful. If you're ever driving through there, don't *ever* join a roundabout door-to-door with the guy next to you......

mondeohdear

2,046 posts

216 months

Wednesday 2nd August 2006
quotequote all
jasandjules said:
If 26% of the motorists said they exceed the speed and DL equate this to speed causes accidents, what happened to the other 74%?

If EVERYONE on here with a DL policy cancelled and told them why, we may get somewhere.


Absolutely. When I have to renew next year I'm going to send them a nice letter saying why I'm switching to another company.

pigeondave

216 posts

229 months

Wednesday 2nd August 2006
quotequote all
D_Mike said:

The speed limit is a limit, not a target. If its dangerous t travel at the speed limit then go more slowly. There may be parts of the same road further on where 60mph is pefectly acceptable.

The speed at which you drive is down to you, not the number on the signs by the side of road.

Jaakko

20 posts

227 months

Wednesday 2nd August 2006
quotequote all
Money to be made, increased profit for shareholders etc etc

I get bored of this conversation, when will people realise it's the idiot behind the wheel that needs educating!

Yours now heading to Germany.

ChrisRB

7 posts

214 months

Wednesday 2nd August 2006
quotequote all
said:
We must move away from the view that `the answer’s a blanket speed limit - now what’s the question?’ A safe speed for the conditions varies constantly, from second to second and can be significantly above or below 40mph. Good drivers know and recognise this. Blanket speed limits just increase frustration overtakes, cause drivers to tailgate and reduce respect for speed limits generally. Forcing compliance with such limits reduces attention and stops drivers thinking for themselves - a head on collision between two cars doing 40mph is still likely to be fatal, and speedo watching, brain dead driving makes this more likely on country lanes.”


Here here.

Timberwolf

5,347 posts

219 months

Wednesday 2nd August 2006
quotequote all
Well I was considering a move to Direct Line for my insurance this year as they offered a pretty good deal.

Guess where my business is definitely going now. (Clue: includes the words "else" and "where".)

I clock up a fair number of miles on rural routes around Surrey and the South Downs, and frankly trying to provide safety with any kind of speed limit is an utter nonsense. There are some places where 20 is excessive, and others where triple figures would be perfectly fair game; sometimes even on the same road.

Again, like all of the "speed kills" nonsense, these histrionic and baseless calls come at the expense of real safety issues. The main dangers I note on rural roads are:

* Overgrown hedges encroaching on the line of sight through corners.
* Abysmal road surfaces.
* Road users unaware of the significance of blind crests, dips and corners.

Mind you, if Direct Line wish to attract the business of the 40mph-everywhere brigade, then fine. Don't come crying to me when all of your customers manage to get involved in a knock-for-knock every couple of months.