help/advice needed with google adwords

[ally500]

Hi All

Looking for some advice on google adwords, never used it before and know little on how it all works.
Basically im a looking at selling some mobile phone software, i got in touch with a guy who owns a particular program which i
would like to resell on my website which is not yet finished so no traffic going to it.
Below is part of his email reply to me

'it will be a one off payment of £250 through paypal, and we
will send you everything you need and all the info to sell the
software on your website. We currently sell over 10 per day at
£24.99 each, so its definitely worth investing in, you just have to
make sure you use Google Adwords or another PPC service properly. We
recommend that you do 40p per click and set a budget of £50 per day.
The clicks usually go down to 10-20p and you can expect to spend
£15-£30 per day depending on the amount of visitors'.


To be honest this doesn't really mean much to me, any advice would be great.

thanks

[jamesuk28]

BE CAREFUL.

According to latest stats 70% of Joe Public ignore PPC adds anyway, opting for organic listings. I would say your money is better invested in getting a good organic listing rather than relying on adwords.

Adwords is a useful tool, we use it a lot but only to suppliment our main listing / target new keywords.

[sa_20v]

jamesuk28 said:

BE CAREFUL.

According to latest stats 70% of Joe Public ignore PPC adds anyway, opting for organic listings. I would say your money is better invested in getting a good organic listing rather than relying on adwords.

Adwords is a useful tool, we use it a lot but only to suppliment our main listing / target new keywords.

Why be careful? If they don't click, you don't spend. In addition, whilst I cannot argue the 70% stat you mentioned, I can say that this is just an average across sectors, and as such, you'll find things such as finance/motoring have a higher CTR on search pages.

I would be careful if you're opting for banner advertising, especially on social networking sites - it's the quickest way to pour money down the drain.

BTW - sound advice coyft.