Expensive Brands/Designer stuff in Harrods & Selfridges!?!?
Discussion
Took my girlfriend out shopping in London this weekend and we went to the usual Harrods/Selfridges. What struck me immediately was the amount of brand names they have on their shelves. Over the years I've noticed many new (AND BLEEDIN EXPENSIVE) designer brands being born.
Maharishi, All Saints, Evisu, Ed Hardy etc etc. Now a few years back the big players being Versace, Armani, Tommy Hilfiger, Prada, Gucci, Diesel, Lacoste, Christian Dior, DKNY and D&G - don't get me wrong these brands are still big BUT seeing an Ed Hardy T-shirt for £268 really did my nut in!!! Yes...a cotton round neck t-shirt for £268...it had a printed front with a few diamonite studs on it but apart from that it was nothing great and in my opinion very Chav with a massive Ed Hardy logo printed accross the back of the T-shirt.
Moving on I found a Maharishi jacket for £435 - no not leather just a pure cotton jacket in beige for £435 with the Maharishi logo on the chest. I had a closer look and found a "made in India" tag on it! FFS how can a cotton jacket originating in India be sold for that kinda money!?!?!? And forgive me if I am wrong but I have never seen Maharishi advertisements either on TV or in any magazine so how have they become available on the shelves of the UK's biggest departmental stores????? and are selling too!?
All Saints have clothing departments in nearly all the major department stores (House Of Fraser, Harrods, Selfridges, Fenwick etc) - 2 years back I had never seen their clothes anywhere now they are selling normal "Next style" shirts at over £70 a piece!
Can anyone tell me how these brands have risen so quickly without even advertising!?
;)
I'm thinking of starting my own t-shirt brand and selling them at £800 a piece - obviously as I am much more expensive than Ed Hardy so should be on my way to success BUT can anyone guide me as to how I can get these BIG departmental stores to stock my brand?
Come one guys (and girls) tell me how the f c u k is this done???????
Cheers !
Maharishi, All Saints, Evisu, Ed Hardy etc etc. Now a few years back the big players being Versace, Armani, Tommy Hilfiger, Prada, Gucci, Diesel, Lacoste, Christian Dior, DKNY and D&G - don't get me wrong these brands are still big BUT seeing an Ed Hardy T-shirt for £268 really did my nut in!!! Yes...a cotton round neck t-shirt for £268...it had a printed front with a few diamonite studs on it but apart from that it was nothing great and in my opinion very Chav with a massive Ed Hardy logo printed accross the back of the T-shirt.
Moving on I found a Maharishi jacket for £435 - no not leather just a pure cotton jacket in beige for £435 with the Maharishi logo on the chest. I had a closer look and found a "made in India" tag on it! FFS how can a cotton jacket originating in India be sold for that kinda money!?!?!? And forgive me if I am wrong but I have never seen Maharishi advertisements either on TV or in any magazine so how have they become available on the shelves of the UK's biggest departmental stores????? and are selling too!?
All Saints have clothing departments in nearly all the major department stores (House Of Fraser, Harrods, Selfridges, Fenwick etc) - 2 years back I had never seen their clothes anywhere now they are selling normal "Next style" shirts at over £70 a piece!
Can anyone tell me how these brands have risen so quickly without even advertising!?
;)
I'm thinking of starting my own t-shirt brand and selling them at £800 a piece - obviously as I am much more expensive than Ed Hardy so should be on my way to success BUT can anyone guide me as to how I can get these BIG departmental stores to stock my brand?Come one guys (and girls) tell me how the f c u k is this done???????
Cheers !
It’s called PR.
If you can position your product in the right environment at the right time, you can charge whatever the market is prepared to pay.
You launch a range of clothing, take a few pages in GQ or Esquire, pay a famous person (who fits the profiles) to wear the gear and off you go.
All Saints sponsor Williams F1. I thought it was the band until I saw their clobber in HoF. I had a look only because of them sponsoring Williams.
There is a science to this. You can’t just bandy up with some £2 shirts and expect to sell them for £100 a pop in a nice package. You need to build the brand and the quality does have to be there or people will quickly twig.
You’ll also find that most of the brands you mention pay the stores to stock them – not the other way around. The brands effectively “rent” space inside the store and then pay a percentage of takings on top of that.
I buy most of my clobber from TK Maxx these days. Current style Diesel jeans at £25 – normally retailing for £115. Both TK Maxx and Diesel are still making out of this!
If you can position your product in the right environment at the right time, you can charge whatever the market is prepared to pay.
You launch a range of clothing, take a few pages in GQ or Esquire, pay a famous person (who fits the profiles) to wear the gear and off you go.
All Saints sponsor Williams F1. I thought it was the band until I saw their clobber in HoF. I had a look only because of them sponsoring Williams.
There is a science to this. You can’t just bandy up with some £2 shirts and expect to sell them for £100 a pop in a nice package. You need to build the brand and the quality does have to be there or people will quickly twig.
You’ll also find that most of the brands you mention pay the stores to stock them – not the other way around. The brands effectively “rent” space inside the store and then pay a percentage of takings on top of that.
I buy most of my clobber from TK Maxx these days. Current style Diesel jeans at £25 – normally retailing for £115. Both TK Maxx and Diesel are still making out of this!
StevieBee said:
You can’t just bandy up with some £2 shirts and expect to sell them for £100 a pop in a nice package. You need to build the brand and the quality does have to be there or people will quickly twig.
Exactly where I'm coming from - see i've never seen maharishi clothing ad's anywhere nor have i seen Ed Hardy ads anywhere. Thanks for letting me know about All Saints and Williams i didnt know that..It is ludicrous.
I still go by the original qaulity brands if I can i.e. Armani, Prada, Gucci ect.
Obviously I cant afford only to dress in this, but this crap popping up that as you say was nothing two years ago is a load of bs.
Am I right in thinking that Deisel were not that big 5 years ago and have really boomed over the last few. Their stuff is as good/bad as the next.
I still maintain Levi jeans are a better qaulity than anything that they can offer. I mean the fit, and more importantly the range.. f
k that gay patterns balls 
I still go by the original qaulity brands if I can i.e. Armani, Prada, Gucci ect.
Obviously I cant afford only to dress in this, but this crap popping up that as you say was nothing two years ago is a load of bs.
Am I right in thinking that Deisel were not that big 5 years ago and have really boomed over the last few. Their stuff is as good/bad as the next.
I still maintain Levi jeans are a better qaulity than anything that they can offer. I mean the fit, and more importantly the range.. f
k that gay patterns balls Edited by okgo on Monday 30th June 15:47
Edited by okgo on Monday 30th June 15:48
It's sort of come to what is expensive is good and must be seen in - thus my idea about an £800 t-shirt..
PS - Anyone know the Beckhams postal address? I'll keep sending them the same T-shirt everyday via Royal mail until one of them gets fed up and decides to wear it and gets photographed by OK, Heat, People, GQ etc
PS - Anyone know the Beckhams postal address? I'll keep sending them the same T-shirt everyday via Royal mail until one of them gets fed up and decides to wear it and gets photographed by OK, Heat, People, GQ etc
okgo said:
I still go by the original qaulity brands if I can i.e. Armani, Prada, Gucci ect.
Made in the same factories as NEXT and other normal brands usually. If I could have the amount of money back I've wanked away on Prada and other 'top' brands over the years, I'd have a nice wardrobe of bespoke Saville Row suits and probably a 355 in the garage.Ralph Lauren are the only brand that actually offer some kind of quality these days, IMO.
As for Diesel and All Saints - they have been around for a good while. Reiss is an interesting one - seem to be ok quality/designs but at pretty high prices - although perhaps more value than other 'designers'.
These days I leave the designer clothes to the rich folk and the wannabes with their red-hot credit cards.
W4NTED said:
All Saints have clothing departments in nearly all the major department stores (House Of Fraser, Harrods, Selfridges, Fenwick etc) - 2 years back I had never seen their clothes anywhere now they are selling normal "Next style" shirts at over £70 a piece!
I know the guy who owns All Saints, massive petrol head a made a fortune from Karen MillenMaxf said:
okgo said:
I still go by the original qaulity brands if I can i.e. Armani, Prada, Gucci ect.
Ralph Lauren are the only brand that actually offer some kind of quality these days, IMO. .I buy quite a bit of Paul Smith stuff and quite like the John Smedley jumpers, apart from that, ther are so many little shops around London that do well priced interesting clothes.
W4NTED said:
Moving on I found a Maharishi jacket for £435 - no not leather just a pure cotton jacket in beige for £435 with the Maharishi logo on the chest. I had a closer look and found a "made in India" tag on it! FFS how can a cotton jacket originating in India be sold for that kinda money!?!?!? And forgive me if I am wrong but I have never seen Maharishi advertisements either on TV or in any magazine so how have they become available on the shelves of the UK's biggest departmental stores????? and are selling too!?!
Maharishi clothing usually has a pretty dreadful looking dragon embroidery all over it. Really is disgusting looking stuff. It's worn by Madonna, Beckham etc. About 5 yrs ago my mate bought about £1k's worth of the stuff in TK Maxx and sold it on ebay for about £3kIf a celebrity endorsed clothing covered in dog turd people would still buy it.
Alot of it comes from abroad aswell.
People on fashion forums start ordering from America/Japan, and so on. Eventually word spreads and people start buying it.
I have a several Hugo Boss items. The quality seems to vary. The polo shirts seem to be good quality, but I have 1 T-shirt type top that is slightly distorted after only being worn several times. I also had a pair of jeans that left me quite annoyed One of the belt loops, well, the bits that hold the loops on, deicded to fall off.
I'll probably carry on buying it, but thats just beacuse I like the subtle styling and designs.
The main reason I started buying it was because most over brands have been ruined now.
No point in paying £40 for a Bench/Lambretta/Duck&Cover/Firetrap etc, when for £60 you can get a decent branded polo shirt.
People on fashion forums start ordering from America/Japan, and so on. Eventually word spreads and people start buying it.
I have a several Hugo Boss items. The quality seems to vary. The polo shirts seem to be good quality, but I have 1 T-shirt type top that is slightly distorted after only being worn several times. I also had a pair of jeans that left me quite annoyed One of the belt loops, well, the bits that hold the loops on, deicded to fall off.
I'll probably carry on buying it, but thats just beacuse I like the subtle styling and designs.
The main reason I started buying it was because most over brands have been ruined now.
No point in paying £40 for a Bench/Lambretta/Duck&Cover/Firetrap etc, when for £60 you can get a decent branded polo shirt.
Grebbo said:
W4NTED said:
Moving on I found a Maharishi jacket for £435 - no not leather just a pure cotton jacket in beige for £435 with the Maharishi logo on the chest. I had a closer look and found a "made in India" tag on it! FFS how can a cotton jacket originating in India be sold for that kinda money!?!?!? And forgive me if I am wrong but I have never seen Maharishi advertisements either on TV or in any magazine so how have they become available on the shelves of the UK's biggest departmental stores????? and are selling too!?!
Maharishi clothing usually has a pretty dreadful looking dragon embroidery all over it. Really is disgusting looking stuff. It's worn by Madonna, Beckham etc. About 5 yrs ago my mate bought about £1k's worth of the stuff in TK Maxx and sold it on ebay for about £3kIf a celebrity endorsed clothing covered in dog turd people would still buy it.
okgo said:
Grebbo said:
W4NTED said:
Moving on I found a Maharishi jacket for £435 - no not leather just a pure cotton jacket in beige for £435 with the Maharishi logo on the chest. I had a closer look and found a "made in India" tag on it! FFS how can a cotton jacket originating in India be sold for that kinda money!?!?!? And forgive me if I am wrong but I have never seen Maharishi advertisements either on TV or in any magazine so how have they become available on the shelves of the UK's biggest departmental stores????? and are selling too!?!
Maharishi clothing usually has a pretty dreadful looking dragon embroidery all over it. Really is disgusting looking stuff. It's worn by Madonna, Beckham etc. About 5 yrs ago my mate bought about £1k's worth of the stuff in TK Maxx and sold it on ebay for about £3kIf a celebrity endorsed clothing covered in dog turd people would still buy it.
it sold for 367 of your british pounds plus 15 sheets delivery.
swiftly does it back to tkmaxx bought the last laptop bag and PDA holder and stil have them to this day.
their website sells the bag for 750 quid (didnt know this at the time) and the 5 pound PDA holder thingy i bought is 170 pound.
really well made, really really thick italian leather and solid buckles etc, thats why i bought them first bag the first time round, you can tell its proper just from looking at it.
StevieBee said:
It’s called PR.
If you can position your product in the right environment at the right time, you can charge whatever the market is prepared to pay.
You launch a range of clothing, take a few pages in GQ or Esquire, pay a famous person (who fits the profiles) to wear the gear and off you go.
All Saints sponsor Williams F1. I thought it was the band until I saw their clobber in HoF. I had a look only because of them sponsoring Williams.
There is a science to this. You can’t just bandy up with some £2 shirts and expect to sell them for £100 a pop in a nice package. You need to build the brand and the quality does have to be there or people will quickly twig.
You’ll also find that most of the brands you mention pay the stores to stock them – not the other way around. The brands effectively “rent” space inside the store and then pay a percentage of takings on top of that.
I buy most of my clobber from TK Maxx these days. Current style Diesel jeans at £25 – normally retailing for £115. Both TK Maxx and Diesel are still making out of this!
it's not just PR, there is still some element of design - if it looks sIf you can position your product in the right environment at the right time, you can charge whatever the market is prepared to pay.
You launch a range of clothing, take a few pages in GQ or Esquire, pay a famous person (who fits the profiles) to wear the gear and off you go.
All Saints sponsor Williams F1. I thought it was the band until I saw their clobber in HoF. I had a look only because of them sponsoring Williams.
There is a science to this. You can’t just bandy up with some £2 shirts and expect to sell them for £100 a pop in a nice package. You need to build the brand and the quality does have to be there or people will quickly twig.
You’ll also find that most of the brands you mention pay the stores to stock them – not the other way around. The brands effectively “rent” space inside the store and then pay a percentage of takings on top of that.
I buy most of my clobber from TK Maxx these days. Current style Diesel jeans at £25 – normally retailing for £115. Both TK Maxx and Diesel are still making out of this!
t people won't buy itHarrods charge concessions up to 25% of turnover plus a rent
they also have to pay for the fit out of their demise and contribute to the cost of the trading room fit out
the costs are so high many companies don't make much of a profit but do it purely for the brand exposure and association with Harrods - I know 4 of the 6 companies in the Lifestyle Room (main door closest to the tube - busiest entrance to the store, and fancy that they sell cosmetics in there...) are generating less 5% profit but they're getting global exposure
DucatiGary said:
okgo said:
Grebbo said:
W4NTED said:
Moving on I found a Maharishi jacket for £435 - no not leather just a pure cotton jacket in beige for £435 with the Maharishi logo on the chest. I had a closer look and found a "made in India" tag on it! FFS how can a cotton jacket originating in India be sold for that kinda money!?!?!? And forgive me if I am wrong but I have never seen Maharishi advertisements either on TV or in any magazine so how have they become available on the shelves of the UK's biggest departmental stores????? and are selling too!?!
Maharishi clothing usually has a pretty dreadful looking dragon embroidery all over it. Really is disgusting looking stuff. It's worn by Madonna, Beckham etc. About 5 yrs ago my mate bought about £1k's worth of the stuff in TK Maxx and sold it on ebay for about £3kIf a celebrity endorsed clothing covered in dog turd people would still buy it.
it sold for 367 of your british pounds plus 15 sheets delivery.
swiftly does it back to tkmaxx bought the last laptop bag and PDA holder and stil have them to this day.
their website sells the bag for 750 quid (didnt know this at the time) and the 5 pound PDA holder thingy i bought is 170 pound.
really well made, really really thick italian leather and solid buckles etc, thats why i bought them first bag the first time round, you can tell its proper just from looking at it.
Good on you pal, sounds like you did good
okgo said:
Grebbo said:
W4NTED said:
Moving on I found a Maharishi jacket for £435 - no not leather just a pure cotton jacket in beige for £435 with the Maharishi logo on the chest. I had a closer look and found a "made in India" tag on it! FFS how can a cotton jacket originating in India be sold for that kinda money!?!?!? And forgive me if I am wrong but I have never seen Maharishi advertisements either on TV or in any magazine so how have they become available on the shelves of the UK's biggest departmental stores????? and are selling too!?!
Maharishi clothing usually has a pretty dreadful looking dragon embroidery all over it. Really is disgusting looking stuff. It's worn by Madonna, Beckham etc. About 5 yrs ago my mate bought about £1k's worth of the stuff in TK Maxx and sold it on ebay for about £3kIf a celebrity endorsed clothing covered in dog turd people would still buy it.
Next time you visit TK Maxx look out for people filling their trolleys up with 10 of the same T-shirt - almost certainly flogging them on ebay.
okgo said:
We have a BIG one here in Kingston, I am so there on my day off bargin hunting
Good on you pal, sounds like you did good
cheers!Good on you pal, sounds like you did good
yeah i spent a couple of months popping into every tkmaxx on my travels up and down the country in between visiting customers and failed to find one other piquadro branded anything, so gave up.
W4NTED said:
Can anyone tell me how these brands have risen so quickly without even advertising!?
Cheap debt available to weak minded younger generation.Because they haven't worked for their money and do not yet fully understand that they have to pay back what they have borrowed, society has spiralled down into this pathetic facsimile of the US 'bling' world of the ghetto kid done good.
It has become imperative to show to the world wealth that you do not have and are unlikely to ever have.
The only group of people who actually do this and yet have a future that will finance it lie in the Indian community.
These items that you talk of are no different from George at Asda, it is just re-badged to enable it to be sold at massive mark up to thick people.
These are the people who are going to get wiped out over the next couple of years and will have done near permanant damage to their hopes of moving forward in life.
In other words, today's wearer of pointless fashion is tomorrow's economic cannon fodder.
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