TV Advertising Costs

[TuscNick]

Any one have any idea of costs, I imagine its very very expensive - I also imagine costs it varies on length , time, channel etc

But before I rule it out I thought someone might have an idea of actual costs.

Any figure by way of example would be very useful

Cheers

Nick

[sam.r]

http://www.itpmag.demon.co.uk/Downloads/Rough_Guid...

Just found that on the net if it helps?
(Im sure they have prices on the Tv channels?)

[Route324]

Costs vary depending on time, location and duration. Anything from a few hundred £s to many thousands.

Send me a PM and I can return a rough gudie to TV advertising costs on ITV.

I needed it for a recent business case.

[StevieBee]

Prime time slots on prime channels would be the ad break in between Corrie and the News at 10. A few years back, you’d be looking at £0.3m - £0.5m for a 30 second slot but I’d imagine this has fallen quite a bit of late.

We ran a campaign for a Tour Operator about 10 years ago on C4 and managed to get 15 x 30 second slots with two at sub-prime times (8.-9pm) for £25k but we had no influence on when the others would be shown.

Some of the smaller more eclectic channels charge similar rates as a magazine ad.

Either way TV advertising is very, very, very expensive but, equally effective if you get the targeting and other marketing right.

Don’t forget that you will need to budget for the ad production as well – think at least £5k - £10k for even the most basic type, call centres to handle the incoming enquiries, beefing up your web presence and bandwidth, leaflets to send to enquirers, etc…

[jamesuk28]

StevieBee said:

call centres to handle the incoming enquiries, beefing up your web presence and bandwidth,

Yep if your site is not ready and you get a lot of visits, it will simply crash.

[TuscNick]

StevieBee said:

Prime time slots on prime channels would be the ad break in between Corrie and the News at 10. A few years back, you’d be looking at £0.3m - £0.5m for a 30 second slot but I’d imagine this has fallen quite a bit of late.

We ran a campaign for a Tour Operator about 10 years ago on C4 and managed to get 15 x 30 second slots with two at sub-prime times (8.-9pm) for £25k but we had no influence on when the others would be shown.

Some of the smaller more eclectic channels charge similar rates as a magazine ad.

Either way TV advertising is very, very, very expensive but, equally effective if you get the targeting and other marketing right.

Don’t forget that you will need to budget for the ad production as well – think at least £5k - £10k for even the most basic type, call centres to handle the incoming enquiries, beefing up your web presence and bandwidth, leaflets to send to enquirers, etc…

Cheers thats just the sort of idea of costs I was looking for


Nick

[TuscNick]

sam.r said:

http://www.itpmag.demon.co.uk/Downloads/Rough_Guid...

Just found that on the net if it helps?
(Im sure they have prices on the Tv channels?)

And that is really useful.

Many Thanks

Nick

[burriana]

Nick, if it's for your Solc business and you have a female biased audience, then the day time satellite channels are very cost effective.

You will be far better going through an actual media agency though as they will advise on all the small details that you would not normally think of, for example, you will get access to different programs depending on your target market.