The price of bikes

Author
Discussion

PurpleMoonlight

Original Poster:

22,362 posts

158 months

Sunday 1st May 2011
quotequote all
Just wondering why there appears to be so little competition on the price of bikes.

Looking on the net every retailer seems to be selling at the same price.

JulianHJ

8,750 posts

263 months

Sunday 1st May 2011
quotequote all
Tight margins?

itsnotarace

4,685 posts

210 months

Sunday 1st May 2011
quotequote all
JulianHJ said:
Tight margins?
Usually about 30% on bikes

Accessories have a much higher % in general

PurpleMoonlight

Original Poster:

22,362 posts

158 months

Sunday 1st May 2011
quotequote all
If there is a 30% margin then I would have expected some variation of prices.

I wonder if manufacturers are insisting full RRP applies to the current model year bikes?


RRS_Staffs

648 posts

180 months

Sunday 1st May 2011
quotequote all
PurpleMoonlight said:
If there is a 30% margin then I would have expected some variation of prices.

I wonder if manufacturers are insisting full RRP applies to the current model year bikes?
As I understand it there is probably something in that

The big manufacturers also insist their bikes arent sold mail order, you can click on the shops website but must turn up in person to collect which kind of defeats the object too

If you want an idea of what you really can get for the money try Planet X or Canyon for road bikes
Or On One (PX cousin co) or Canyon again for mountain bikes

There is also Wiggle, who I would rather not deal with

Or haggle for last years bike from your local shop which will have last years stickers on it for a decent discount - 30% is not unusual coincidentally

Cheers

whoami

13,151 posts

241 months

Sunday 1st May 2011
quotequote all
RRS_Staffs said:
PurpleMoonlight said:
If there is a 30% margin then I would have expected some variation of prices.

I wonder if manufacturers are insisting full RRP applies to the current model year bikes?
As I understand it there is probably something in that

The big manufacturers also insist their bikes arent sold mail order, you can click on the shops website but must turn up in person to collect which kind of defeats the object too

If you want an idea of what you really can get for the money try Planet X or Canyon for road bikes
Or On One (PX cousin co) or Canyon again for mountain bikes

There is also Wiggle, who I would rather not deal with

Or haggle for last years bike from your local shop which will have last years stickers on it for a decent discount - 30% is not unusual coincidentally

Cheers
Or just go in and haggle on any bike.

The RRP is just a starting point.

Superhoop

4,680 posts

194 months

Sunday 1st May 2011
quotequote all
I agree with the poster above, RRP is just a darting point.

I recently bought a Wilier with an RRP of £1799, got it for £1525 with a Cateye Strada wireless thrown in too, so another £45 or so off in effect

alfabadass

1,852 posts

200 months

Sunday 1st May 2011
quotequote all
Another problem appears to be C2W.

The government insist on RRP.

anonymous-user

55 months

Sunday 1st May 2011
quotequote all
depends where you looking, everyone goes straight to evans, wiggle, chain reaction and they know it so they can keep the prices high... problem is the smaller guys need the business and cant go much lower than the rrp. check out magazines like cycling weekly or use the manufacturers websites to find local stockists who arent evans et al. local bike shops can be hit or miss but its worth looking as they often have old stock that you can haggle over

Mr Will

13,719 posts

207 months

Monday 2nd May 2011
quotequote all
alfabadass said:
Another problem appears to be C2W.

The government insist on RRP.
No they don't. Some of the scheme companies insist on RRP but (AFAIK) there is nothing in the government rules which forces them to. I paid less than RRP for my bike through the Evans scheme and could have quite happily used it on a previous year bike in the sales had I wanted to.



ClassicMercs

1,703 posts

182 months

Monday 2nd May 2011
quotequote all
Mr Will said:
alfabadass said:
Another problem appears to be C2W.

The government insist on RRP.
No they don't. Some of the scheme companies insist on RRP but (AFAIK) there is nothing in the government rules which forces them to. I paid less than RRP for my bike through the Evans scheme and could have quite happily used it on a previous year bike in the sales had I wanted to.
They want RRP as they have to pay 10% to cash in vouchers with Cycle Scheme - if that's who you use.
I got 12+% off on my lot by doing it self administered.

CoolC

4,221 posts

215 months

Tuesday 3rd May 2011
quotequote all
ClassicMercs said:
I got 12+% off on my lot by doing it self administered.
Can you expand on this please ClassicMercs? how have you self administered a C2W scheme?

Crippo

1,194 posts

221 months

Tuesday 3rd May 2011
quotequote all
Why do you want a discount?

Serious question. Do you ask for discount when you buy a round of drinks in the pub, when you buy your weekly shopping from Tesco's, when you buy petrol , when you buy clothes from Next, when you buy a bike from Halfords. These are all large multiples that make more millions of pounds in profit than you have hot dinners and you beat up the poor retailer who makes a small profit that goes to paying his staff wages, electricity etc.
I can tell you that many shops make only a couple of % net margin. Thats their profit ...their reward for building up a business and taking a risk with their capital, putting their house on the line.
When they clear bikes at the end of the season they are getting rid of stock because the bike game is very fashion orientated and people expect a deal so the retailer has to respond, his margin on closeout is nob all.

Mr Will

13,719 posts

207 months

Tuesday 3rd May 2011
quotequote all
Crippo said:
Why do you want a discount?

Serious question. Do you ask for discount when you buy a round of drinks in the pub, when you buy your weekly shopping from Tesco's, when you buy petrol , when you buy clothes from Next, when you buy a bike from Halfords. These are all large multiples that make more millions of pounds in profit than you have hot dinners and you beat up the poor retailer who makes a small profit that goes to paying his staff wages, electricity etc.
I can tell you that many shops make only a couple of % net margin. Thats their profit ...their reward for building up a business and taking a risk with their capital, putting their house on the line.
When they clear bikes at the end of the season they are getting rid of stock because the bike game is very fashion orientated and people expect a deal so the retailer has to respond, his margin on closeout is nob all.
Do you ask for a discount when you buy a car?

Fatman2

1,464 posts

170 months

Wednesday 4th May 2011
quotequote all
Crippo said:
Why do you want a discount?

Serious question. Do you ask for discount when you buy a round of drinks in the pub, when you buy your weekly shopping from Tesco's, when you buy petrol , when you buy clothes from Next, when you buy a bike from Halfords. These are all large multiples that make more millions of pounds in profit than you have hot dinners and you beat up the poor retailer who makes a small profit that goes to paying his staff wages, electricity etc.
I can tell you that many shops make only a couple of % net margin. Thats their profit ...their reward for building up a business and taking a risk with their capital, putting their house on the line.
When they clear bikes at the end of the season they are getting rid of stock because the bike game is very fashion orientated and people expect a deal so the retailer has to respond, his margin on closeout is nob all.
Isn't it all about buying sensibly?

Personally I don't ask for a discount in Next etc. but then I often wait until the sales to buy what I want at a massively reduced rate. It's very rare that I actually 'need' to buy anything so am prepared to be a little patient. They still make money but I just spend less of mine.

If something costs £100 in the shop then we have to earn about £130 (gross) before we can acquire the funds to make the purchase. If we can buy the same thing for £50 then that's less time we have to sit at our desks and less work = more free time. It really is that simple.

You're clearly very honourable and I understand your plight for the shopkeeper but turnover is turnover. When I bought my bike I was looking to spend about £800. However he had a bike of 3x the value on sale. It was far too much for me given my intended budget but I liked the bike (obviously!) so made him an offer. I'm not going to go into figures but do I feel bad for making an indecently low offer? Of course I do but I feel we both benefited that day. He sold a bike that wasn't selling and was holding up a load of cash and although he may have made a loss, he got me to spend a considerable amount more than I was originally intending.

My other LBS already gives 10% off for regular customers anyway so no need to ask although they have been known to price match. It's common sense. If I can buy kit cheaper elsewhere then surely it's better to ask for a discount than to spend your money elsewhere. Isn't it? Or do you deliberately spend more at your LBS so they can continue paying the mortgage?

VX Foxy

3,962 posts

244 months

Wednesday 4th May 2011
quotequote all
Crippo said:
I can tell you that many shops make only a couple of % net margin. Thats their profit ...their reward for building up a business and taking a risk with their capital, putting their house on the line.
If they can't make it work they should do something else. I am not a charity for inept shopkeepers.

XitUp

7,690 posts

205 months

Thursday 5th May 2011
quotequote all
RRS_Staffs said:
There is also Wiggle, who I would rather not deal with
Why?

Markp13

422 posts

161 months

Friday 6th May 2011
quotequote all
XitUp said:
Why?
Because their website continually causes my computer to run slow then eventually crash!

XitUp

7,690 posts

205 months

Friday 6th May 2011
quotequote all
Oh. Tesco does that with mine, but only on Safari. It runs fine in Chrome.

With these feet

5,728 posts

216 months

Saturday 7th May 2011
quotequote all
Crippo said:
Why do you want a discount?

Serious question. Do you ask for discount when you buy a round of drinks in the pub, when you buy your weekly shopping from Tesco's, when you buy petrol , when you buy clothes from Next, when you buy a bike from Halfords. These are all large multiples that make more millions of pounds in profit than you have hot dinners and you beat up the poor retailer who makes a small profit that goes to paying his staff wages, electricity etc.
I can tell you that many shops make only a couple of % net margin. Thats their profit ...their reward for building up a business and taking a risk with their capital, putting their house on the line.
When they clear bikes at the end of the season they are getting rid of stock because the bike game is very fashion orientated and people expect a deal so the retailer has to respond, his margin on closeout is nob all.
This is the man that put everything on Black and came up Red.
Did you buy into gold when the clever money moved out?
Though I bet you don't drive a Volkswagen golf....

Seriously, you sound like the sort of guy that queues outside the shop for an iPhone on the day of release.
Its a business, some succeed, others fail. Prices are an invitation to offer. It just happens to be we accept those prices and dont see the point bartering in saving 1p on a tin of beans.

Now, on a £2000+ mountain bike, which several local dealers may have on offer, in my book its the fool that pays top book. Nothing wrong in shopping around and paying less, I sat on a bike at my LBS and then saved £350 on-line. Nasty? not in my book as I will return to that shop for any parts and service I require. The world has moved on from simply buying from the first place you see something. The internet has opened up 1000's of shops that previously wouls have been too far to visit.

End of year bikes, bargain city. I bought my Spec Enduro in Nov. Got it for £1500 delivered (interest free) - from Edinburgh! (Im on the south coast!) Even with delivery it saved circa £500, and the new models came in at £2300+. If the bike shops are selling at that price, who am I to say "heres £500 more as thats the RRP". Wise up a bit, bikes are over-priced anyway. As the saying goes "If you cant stand the heat....."