Advertising Standards
Discussion
There's an advert running on the radio at the moment for an insurance broker, boasting that you should come to them if you have criminal or motoring convictions. The theme of the advert is that, and I'll quote it as near word for word as I can recall "we won't hold your previous mistakes against you. If you have a history of criminal or motoring convictions, we won't judge you."
"We won't judge you" is a constantly repeated theme of the adverts.
Does this mean that they charge no extra for any previous convictions? Because if they do, then they are judging. Even if they offer better terms than others, they are still judging you by charging you extra.
Unless they genuinely don't care, I'm not sure how they can make this claim. I'm tempted to call them and say I have 3 previous convictions, all for insurance fraud. Then let's see if they "don't judge".
Thoughts on the legalities of their campaign?
"We won't judge you" is a constantly repeated theme of the adverts.
Does this mean that they charge no extra for any previous convictions? Because if they do, then they are judging. Even if they offer better terms than others, they are still judging you by charging you extra.
Unless they genuinely don't care, I'm not sure how they can make this claim. I'm tempted to call them and say I have 3 previous convictions, all for insurance fraud. Then let's see if they "don't judge".
Thoughts on the legalities of their campaign?
photosnob said:
It's a sad state of affairs when someone has to pay more for his car insurance after being convicted for some unrelated crime.
What's an unrelated crime though, in terms of risk? If you are a convicted paedophile, should you pay more for your car insurance? The 2 are unrelated, but surely, with your history, you are at a higher risk of having your car vandalised or torched.How can you say with any certainty what does or doesn't, increase risk.
johnfm said:
I vaguely recall a study (or it may have just been a police initiative in teh US) where there was a link between drivers who parked in disabled bays and propensity to commit other offences.
That makes perfect sense. Some offences tell you something about driver behaviour and attitude. Drink driving for example. Although you may never drink drive again, the fact that you did it in the first place shows you to be someone who has little regard for safety, little thought for other road users, and you are someone who is prepared to take big risks.A drink driver who has given up drink driving still has those traits in their character, and is probably far more likely to overtake when it's risky, or go thru an amber/red light.
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