What's the reason for such high prices?

[Entropia]

The construction of a basic model such as the 170 should be really inexpensive. It has a tiny engine, a simple chassis, simple suspensions, small wheels, basic and obsolete technology, no luxuries... How can they ask 40000€ for it? Do they get a benefit of 20000€ for every car built? In comparison, for less than 40000€ you can get a GR Yaris with 261 hp (more than the triple), better performance, a full body, high performance brakes, big wheels, air conditioner, airbags, traction control, parking sensors, etc. I mean, it doesn't make much sense. Either the Yaris is a true bargain or the Caterham is incredibly expensive. I know Toyota is a much bigger manufacturer than Caterham, but I don't know it that justifies the differences. I know the Yaris will not offer the same experience and the Caterham is much more special, but objectively how can one deny that it is much, much more expensive than it should be?