Leather: is this fixable?

[Some Gump]

Hi forum!

Interested in the forum collective knowledge - do we think this is recoverable?




Context:
Leather.
Italian leather...but not the good kind.
The Fiat Crysler kind.


I can sort of think how water / hairdryer combo might pull it back, like my old karting gloves. I can also see it might be simply knackered for all eternity, because it's an FCY product..

[Some Gump]

Thanks guys!

It’s not my car, it’s a pic from an advert that for a car that looks interesting - but I’d want to know it was fixable because otherwise it’d do my head in!