inside rolls royce - on ch4 last week

[MRPULLHARD]

anyone watch this last week ? thought it was going to be a great advert for rolls, instead it just showed a lot of people talking about how driving rolls was good for their image ! it also showed cars with tacky customisations like the phanthom with ' diamond' lights in roof . it showed an eastend type character going to view his wraith with about £100k worth of extras at the factory and saying how he doesn't want someone to roll up at the lights with a nicer one than his. how did rolls think this was good for the brand ?