MINI - a hard thing to buy
Discussion
Wife is looking to buy a new MINI Cooper. We have visited two showrooms, one in Birmingham and the other in Wolverhampton. In both cases we spent at least 20 minutes looking at the cars in the showroom and in neither case did anyone speak to us or give us the time of day.
Is this some new 'anti sales' strategy ? I mean, no-one likes 'pushy' but isn't completely ignoring potential buyers taking things a little too far ?
OC
Is this some new 'anti sales' strategy ? I mean, no-one likes 'pushy' but isn't completely ignoring potential buyers taking things a little too far ?
OC
Big difference between harassment and common courtesy.
Maybe MINI are blazing a trail and moving towards a strategy similar to that of convenience stores where you can go in and self serve, pay and leave without needing to interact with anyone ?
They should just have unmanned showrooms and a pile of order forms. You go in, have a look round, if you fancy one then fill in a form, staple a cheque to it, and wait for a text message telling you your car is ready to collect. Genius !
MINI showrooms I visited are already doing this - except they forgot to tell the sales staff not to bother coming in..........
Maybe MINI are blazing a trail and moving towards a strategy similar to that of convenience stores where you can go in and self serve, pay and leave without needing to interact with anyone ?
They should just have unmanned showrooms and a pile of order forms. You go in, have a look round, if you fancy one then fill in a form, staple a cheque to it, and wait for a text message telling you your car is ready to collect. Genius !
MINI showrooms I visited are already doing this - except they forgot to tell the sales staff not to bother coming in..........
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