Cycle to work scheme..

[Chicken Chaser]

I work in an industry where its important to be physically fit, and whilst the employer allows no time to train, I believe it should be offering benefits such as gym discounts/C2W schemes to encourage it.

They have looked into the C2W scheme several times, however each time a study is conducted (we are talking about a large organisation of over 1000 people), it gets chopped as not feasible. This is despite there being widespread interest across the organisation for it to get it sorted.

Can anyone allude to the potential stumbling blocks? Why is it so hard to seem to get one of these schemes off the ground?