Have Rapha just jumped the shark?

[numtumfutunch]

OK first off Im a fan and have been for years
My favourite bit of kit is a faded purple jersey Ive worn hundreds of times over 10 years

Rapha has always been expensive but I love its looks and functionality and links to grass roots racing, Condor JLT and now SKY
If you get lucky in the sale, where most of my stuff comes from, its not as painfully expensive as full list price either

As they have deservedly become successful I did distance myself from the new fan boyz whilst still loving the understated kit I had
Some of the new ranges are a bit "fashion" although each to his/her own and fair play

Today however I was received an email detailing their new branded B&O headphones
£329 and finished off in "African sheep leather"

Hmmmmmmm

[numtumfutunch]

duff said:

I'm interested to know how you distinguish the new fan boys in order to distance yourself from them?

Simples

My Rapha kit is pretty faded and wears the marks of several crashes
Theirs is shiny new with razor sharp creases