SKY F1 Viewing figures
Discussion
Guys, Skys F1 viewing figures for the UK first two races are out. Surprise, surprise, down with a thump! Austrlia, BBC 2011, 3.2m, SKY 2012 1.02m. Down 68% Malaysia BBC 2011 4.4m, SKY 2012 1.5m. Down 66%. No ides on the Beebs highlights figures though. Not a resounding succes then, is it?
Sky aren't interested in viewing figures, they're interested in MONEY.
The better question would be what has their uptake in new subscriptions and subscription upgrades as a result of gaining F1?
Certainly I upgraded from Sky+ to Sky+ HD at a cost of an extra £10.25pcm to get the F1 channel (plus a load of HD channels as a bonus).
The better question would be what has their uptake in new subscriptions and subscription upgrades as a result of gaining F1?
Certainly I upgraded from Sky+ to Sky+ HD at a cost of an extra £10.25pcm to get the F1 channel (plus a load of HD channels as a bonus).
JonRB said:
Sky aren't interested in viewing figures, they're interested in MONEY.
The better question would be what has their uptake in new subscriptions and subscription upgrades as a result of gaining F1?
Certainly I upgraded from Sky+ to Sky+ HD at a cost of an extra £10.25pcm to get the F1 channel (plus a load of HD channels as a bonus).
Thats where I refused to go further, Sky already get £50 a month from me for phone, internet etc and I was buggered if I was paying yet another tenner a month to them for the F1 what is effectively twice a month. We get the freeview HD channels and the rest are OK but not worth an annual spend of £120 a year. I miss the F1 but not that much, especially as several races are to be screened in full by the beeb, effectly further reducing the cost effectiveness of paying for the HD.The better question would be what has their uptake in new subscriptions and subscription upgrades as a result of gaining F1?
Certainly I upgraded from Sky+ to Sky+ HD at a cost of an extra £10.25pcm to get the F1 channel (plus a load of HD channels as a bonus).
Zippee said:
Thats where I refused to go further, Sky already get £50 a month from me for phone, internet etc and I was buggered if I was paying yet another tenner a month to them for the F1 what is effectively twice a month. We get the freeview HD channels and the rest are OK but not worth an annual spend of £120 a year. I miss the F1 but not that much, especially as several races are to be screened in full by the beeb, effectly further reducing the cost effectiveness of paying for the HD.
Fair enough and each to their own. I decided that not paying it would be cutting off my nose to spite my face since I love F1 and have been following it since 1987 (a rather scary 25 years) and I simply couldn't conceive of not watching the races live and in full.
We all make our own financial decisions and spend our money the way that makes sense to us.
Anyway, that's not the point I was trying to make. I was just saying that viewing figures aren't really overly important on a subscription channel; the number of subscribers you do is.
JonRB said:
Anyway, that's not the point I was trying to make. I was just saying that viewing figures aren't really overly important on a subscription channel; the number of subscribers you do is.
Except that the viewing figures do matter to the teams' sponsors. If they see a decline, then they start to think about cutting budgets or demanding a change of broadcaster. JonRB said:
Fair enough and each to their own.
I decided that not paying it would be cutting off my nose to spite my face since I love F1 and have been following it since 1987 (a rather scary 25 years) and I simply couldn't conceive of not watching the races live and in full.
We all make our own financial decisions and spend our money the way that makes sense to us.
Anyway, that's not the point I was trying to make. I was just saying that viewing figures aren't really overly important on a subscription channel; the number of subscribers you do is.
My thoughts exactly. Plus I got £50 M & S vouchers and £50 cashback so it has only cost be £20 for the entire year. At the end of the year I phone to cancel and they will give me a discount I decided that not paying it would be cutting off my nose to spite my face since I love F1 and have been following it since 1987 (a rather scary 25 years) and I simply couldn't conceive of not watching the races live and in full.
We all make our own financial decisions and spend our money the way that makes sense to us.
Anyway, that's not the point I was trying to make. I was just saying that viewing figures aren't really overly important on a subscription channel; the number of subscribers you do is.
944fan said:
CatJ said:
Same here, I'll stick with Sky, I've found it quite good to be honest.
Yes I like it too. the commentary is very good. Only things I don't like are the Sky Pad with that annoying bint who just asks stupid questions and the anchor man - lets hope sky can tempt Jake over.CatJ said:
callyman said:
I have the choice of watching either this weekend as it's live on BBC.
I will still watch the Sky coverage, I'm not a Sky subscriber (V media) but just think Sky have done an immensely better job.
Same here, I'll stick with Sky, I've found it quite good to be honest.I will still watch the Sky coverage, I'm not a Sky subscriber (V media) but just think Sky have done an immensely better job.
marshalla said:
Except that the viewing figures do matter to the teams' sponsors. If they see a decline, then they start to think about cutting budgets or demanding a change of broadcaster.
Naff comment imo.F1 has a global audience of 500-550m, do you really think 2m viewers from the UK will cause a sponsor to cut budgets? No.
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