Why are Labour and the Conservatives neck and neck?

[skyrover]

As per the title...

Labour gave us a broken economy.

The Conservatives have turned it around into the strongest in Europe with record employment, low inflation and stable interest rates.

So why are the poll's so close?

BBC economics editor is pondering the same thing

http://www.bbc.co.uk/news/business-32347960

[skyrover]

Reading between the lines a bit there, one might think the outcome of the election is heavily decided by the scale of the public sector?

So cut public sector, votes disappear as people lose their jobs and relatives also become jaded.

Retain/increase public sector, votes also disappear as "labour treats the public sector best" (I suppose this argument only works if a significant part of the population is employed by the government)

I wonder how much of this is down to the media... The press loves doom-mongering, yet we really have bugger all to whinge about right now comparatively speaking. (How much of the UK actually watches the news/reads a newspaper?)

A final observation on my part...

The world is increasingly moving toward an internet based information society where news/topical conversation and gossip are far more heavily influenced by the younger generation who have never has such a large voice, nor audience to match it.
Internet forums/chatrooms/messengers//blog's... even major media websites comments sections.

The younger generation is historically speaking more idealistic and left leaning. I suspect this may also play an influential role going forward as a society.