Style over content?

[saaby93]

Whats everyone else make of this article?
http://www.bbc.co.uk/news/resources/idt-5535d83a-2...
I expected a typical easy to read article explaining why the guy had met his end
Using Firefox here it, had to wade scroll down through loads of images before eventually getting to the crux knub(sp) of what happened

Is it the new way to write articles

[saaby93]

Thorodin said:

It felt as though somebody was trying to sell me something. Certainly an homage piece on the individual and an advert for organ donation to go alongside the current advertising campaign so for that reason I'll not complain. All in all, very professional if that's how you measure eye-catching.

Edited by Thorodin on Tuesday 1st December 17:06

Actually that's what I was hoping it was
A homage to the guy a few pictures. Something that would fit on A4 tops.
Once I'd tested my patience and got to the bit at the end to finally find out what happened, it was still too woolly.

The only reason I got to the end was I was determined to see if it was as bad all the way through

It was.

[saaby93]

Thorodin said:

On the other hand, if you were an avid sportsman or fan, and not an organ donor, might it arouse your interest in that subject?

no not really, just turns me off trying to wade through tons of trivia rather than the key point of the item

Thorodin said:

On the basis of what counts is what works there must be an increase in awareness as a result.

looks to me like less awareness as people switch off

Thorodin said:

The target market would not necessarily be publishing experts or be ultra sceptics of the finer points of advertising - isn't that how advertising works?

but isnt it targeted at graphics publishing experts look how cool this item is, rather than the targeted market who just want the info straight

[saaby93]

Surely it's one thing using graphic design as an art form where the graphics are at the fore
It's another to use graphic design to help get a message across where the graphics are surreptitiously in the background, where you hardly notice them